Jagex
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Documents about Jagex
6 Brutal Lessons From the First 100 Days as CEO
The primary objective of this analysis is to distill the leadership strategies of two prominent gaming industry executives, Jon Bellamy of Jagex and Alexis Bonte of Stillfront, during their initial 100 days as CEOs.
- The first 100 days of a CEO's tenure should be used for visible execution of a pre-formulated plan rather than data discovery, as the window for change closes rapidly.
- Effective leadership in the first 100 days requires subtraction over addition; for example, Jagex CEO Jon Bellamy divested two studios and focused exclusively on RuneScape, leading to growth four to five times faster than in any of the previous ten years.
- Stillfront CEO Alexis Bonte reduced the company's portfolio from 75 games across 21 studios down to seven core franchises to improve strategic focus.
RuneScape CEO: We Want to Be Bigger than World of Warcraft
Jagex is undergoing a strategic transformation to establish the RuneScape franchise as the preeminent force in the massively multiplayer online gaming sector, with the explicit objective of surpassing World of Warcraft in global market share.
- Jagex has rebranded itself as "Jagex: The RuneScape Company," selling off its non-RuneScape game, Scum, and its developer, Gamepires, to focus exclusively on the RuneScape franchise.
- The company's strategy, RS25, has three main goals: stabilize the declining RuneScape MMO, heavily invest in the successful Old School RuneScape, and fully release the survival game RuneScape: Dragonwilds.
- Old School RuneScape has broken multiple records across major metrics in the last 12 months, experiencing an "unbelievable kind of heater."
Thou Can Steal (Gold Pieces): 29/01/2026
A recent UK Court of Appeal ruling in the case of R v Lakeman has established that in-game currency can be legally classified as property, rendering it subject to the Theft Act.
- The UK Court of Appeal ruling in R v Lakeman has legally classified in-game currency as property subject to the Theft Act, overturning a lower court's dismissal of charges.
- The case involved a former Jagex employee accused of stealing 705 billion gold pieces from 68 Old School Runescape accounts, with an estimated real-world resale value of £550,000.
- Judges rejected the argument that digital currency is non-rivalrous, ruling that because one player's possession of specific currency precludes others from using it, the asset functions as rivalrous property.
The Games Industry’s Self-Censorship Problem
The video games industry is increasingly adopting self-censorship as a defensive strategy against political backlash and public pressure.
- Major game companies are increasingly adopting self-censorship as a defensive strategy to avoid political backlash and public pressure, a trend that became highly visible throughout 2025.
- Ubisoft canceled a project set in Reconstruction America due to political sensitivity, while Jagex reduced Pride-related content following player pushback.
- Roblox has implemented a 'sensitive issues' tag for user-generated content, reflecting a broader industry shift toward restricting narrative expression to mitigate controversy.
Midnight Caller
The June 2025 industry analysis provides an early assessment of the Nintendo Switch 2 launch, characterizing the hardware as a premium, technically capable, and thoughtfully iterated device that departs from Nintendo’s traditional toy-like aesthetic.
- Tencent has acquired a 15% stake in Arrowhead Games, the developer of Helldivers 2, for $80 million.
- Tencent has also invested in Lighthouse Games, a studio founded by former Forza developer Gavin Raeburn that is currently looking to expand its 130-person staff by approximately 50 employees.
- The Nintendo Switch 2 has launched with a premium hardware focus, featuring improved haptics, Nvidia-powered performance, and a system-transfer process that allows for the migration of user data between consoles.
Games Lift: Meet You at the Top (2023)
The Games Lift Incubator serves as a pivotal support program for the Hamburg gaming industry, designed to foster the growth of early-stage development teams through structured mentorship, workshops, and professional networking.
- The 2023 Games Lift Incubator selected five development teams from a pool of twenty-four applicants to receive structured mentorship and professional support.
- The program provides specialized guidance through industry veterans from companies including NetEase and Jagex.
- Participants receive tailored support through individualized mentorship and marketing workshops designed to transition concepts into market-ready products.