The initiative invites Hamburg‑based game developers, studios and teams to secure a free booth at the upcoming Polaris convention scheduled for October 9‑11, 2026. Polaris is a three‑day event focused on gaming, anime and manga, cosplay, esports, and content creation, featuring merchants, artists, developers, stage shows, competitions, creator meet‑ups, and workshops. Gamecity Hamburg offers a joint booth that includes hardware, an exhibitor ticket, USK clearance, and a preparatory workshop. Applications close on July 28, 2026, and will be reviewed promptly thereafter.
Eligibility criteria require the applicant to be a commercially oriented games company headquartered or operating in Hamburg, with a playable version and trailer ready for Polaris. A Steam page must exist by the event date, and the applicant must exhibit all three days. New participation rules limit each game to two entries in Road‑to programs per event, with prior participations not counting toward this cap.
The program is part of a broader portfolio of Hamburg‑centric initiatives, including the Portside Game Assembly conference, Prototype Funding grants up to €80 000, and the Games Lift incubator. These efforts collectively aim to elevate local talent, foster industry networking, and showcase Hamburg’s growing game development ecosystem. The contact point for inquiries is Project Manager Svenja Borchert, reachable via email and phone.