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iOS Gaming Leaders: October 2015

This analysis provides a performance overview of the iOS gaming market for October 2015, utilizing data from the Store Intelligence platform to track downloads, revenue, and growth trends across the United States and international markets.

  • Game of War overtook Clash of Clans as the top-grossing iOS game worldwide in October 2015, driven by an 8% month-over-month revenue increase while Clash of Clans saw a 1% decline.
  • Smashy Road: Wanted became the most downloaded iOS game in the U.S. for October 2015, gaining nearly four million downloads over the previous month.
  • Electronic Arts' Need for Speed outperformed Smashy Road: Wanted internationally by approximately 1.5 million downloads, despite losing the top spot in the U.S. market.
Sensor TowerNov 2015
Cover of Stillfront Group Company Presentation
Presentation27 pages

Stillfront Group Company Presentation

Stillfront Group operates as a diversified developer and publisher of independent games, with a strategic focus on long-lifecycle titles and scalable gaming engines.

  • Stillfront Group achieved a 63% increase in organic net revenue for the year-to-date period ending September 2015 compared to the previous year.
  • The company's underlying EBITDA margin expanded by 15 percentage points to reach 23% during the same period, driven by low marginal costs and free-to-play monetization.
  • Growth is primarily fueled by the successful launch of the strategy game Call of War and the strong market performance of the title Unravel.
StillfrontNov 2015
Cover of How Cameras in Side-Scrollers Work
53 min
Game Developers Conference53 min

How Cameras in Side-Scrollers Work

Camera systems in 2D side-scrollers function as a critical bridge between mechanical input and human visual perception.

  • Camera systems function as a critical bridge between mechanical input and human perception, using techniques like linear interpolation and speed-up push zones to prevent motion sickness and jarring transitions.
  • Foundational navigation relies on position locking and the camera window method, which allow characters to move within defined zones before the frame shifts.
  • Modern camera design utilizes dual-anchor systems and projected focus to anticipate player movement based on velocity and input, creating a more responsive, cinematic experience.
Game Developers ConferenceNov 2015
Cover of With 1.1 million monthly users, Unity has democratised game development
9 min
PocketGamer.biz9 min

With 1.1 million monthly users, Unity has democratised game development

Unity Technologies has successfully transitioned from a traditional middleware provider into a comprehensive ecosystem designed to democratize game development.

  • Unity supports 1.1 million monthly active users, establishing itself as a primary engine for indie and entry-level developers.
  • The company replaced traditional upfront licensing fees and royalties with a diversified revenue model based on an asset marketplace, mobile advertising, and analytics services.
  • Unity maintains a consistent development cycle consisting of weekly bug fixes and quarterly major feature updates to ensure engine reliability and performance.
PocketGamer.bizSep 2015
Cover of Simogo audio collaborator Jonathan Eng on his working process
8 min
PocketGamer.biz8 min

Simogo audio collaborator Jonathan Eng on his working process

The collaborative relationship between independent Swedish developer Simogo and composer Jonathan Eng highlights the potential for organic, community-driven professional partnerships in the game industry.

  • Simogo and Jonathan Eng demonstrate that indie developers can successfully source talent through organic discovery on public gaming forums rather than traditional recruitment channels.
  • The creative workflow relies on an iterative, long-term dialogue where the composer plays early game builds to ensure audio aligns with the evolving narrative and atmospheric requirements.
  • For the project The Sailor’s Dream, the development and composition process spanned approximately nine to ten months of remote collaboration between Gothenburg and Malmö.
PocketGamer.bizSep 2015
Cover of 6 Ways Your Indie Mobile Game Can Top the Charts
Article

6 Ways Your Indie Mobile Game Can Top the Charts

Independent mobile game developers face significant challenges in a market dominated by large publishers with massive user acquisition budgets.

  • Multiplayer games are a critical driver of revenue, accounting for 60% of consumer spending among top mobile titles according to a 2015 App Annie E3 report.
  • Indie developers should prioritize App Store Optimization (ASO) by conducting keyword research before finalizing game concepts to ensure organic discovery in a market dominated by high-budget paid acquisition.
  • To differentiate from large publishers who focus on scaling existing mechanics, indie studios should innovate with unique interaction models like haptic feedback, gyroscope usage, and NFC-based multiplayer gestures.
Mobile Dev MemoAug 2015
Cover of Mike Bithell on strategies for indie success
83 min
PocketGamer.biz83 min

Mike Bithell on strategies for indie success

Independent developers achieve long-term sustainability by prioritizing unique, non-clonable experiences over chasing fleeting market trends.

  • Prioritize unique, non-clonable game experiences over chasing market trends to ensure long-term studio sustainability.
  • Maintain lean business structures by capping headcount to preserve agility and using rapid prototyping, such as game jams, to test core mechanics.
  • Utilize platforms like Early Access to integrate player feedback throughout the production cycle, which aligns the final product with audience expectations and extends the game's lifecycle.
PocketGamer.bizAug 2015
Cover of Speedrunning - Games Done Quick and Developer Tips - Extra Credits
7 min
Extra Credits7 min

Speedrunning - Games Done Quick and Developer Tips - Extra Credits

Speedrunning represents a significant phenomenon in gaming, characterized by players attempting to complete games in the shortest possible time.

  • Developers should prioritize mechanical consistency and precise, responsive controls, as identical player inputs must yield identical results to support the repetitive nature of speedrunning.
  • Designers should avoid singular, forced paths through a game, instead offering versatile problem-solving options that encourage player experimentation.
  • Scripted enemy behaviors are preferable to complex AI systems because they reduce unpredictable variables that can frustrate high-level players.
Extra CreditsJul 2015
Cover of Mike Bithell on indie design - PG Connects Bangalore 2015
77 min
PocketGamer.biz77 min

Mike Bithell on indie design - PG Connects Bangalore 2015

The definition of independent game development has shifted from a focus on production scale to a philosophy centered on creative autonomy and the willingness to take calculated risks.

  • Indie development is defined by creative autonomy and calculated risk-taking, requiring a balance between a singular personal vision and rigorous, iterative playtesting.
  • Small teams must adopt a jack-of-all-trades mindset to prioritize core mechanics and emotional resonance early, maintaining the agility that larger corporate studios often lack.
  • Marketing and design must be integrated from the project's inception, utilizing channels like YouTube to capture authentic player reactions for actionable feedback.
PocketGamer.bizJul 2015
Cover of Unity's Mickey Maher on helping indie devs make money
7 min
PocketGamer.biz7 min

Unity's Mickey Maher on helping indie devs make money

Unity Technologies focuses on democratizing game development by providing a comprehensive suite of services that extend beyond engine capabilities to include user acquisition, analytics, and monetization.

  • Independent developers must integrate monetization strategies directly into the game’s core design loop rather than treating revenue generation as an afterthought.
  • Unity provides a comprehensive ecosystem that extends beyond engine tools to include integrated analytics, user acquisition, and monetization services designed to turn games into sustainable businesses.
  • The mobile market remains viable for high-quality titles on the iOS App Store and Google Play, provided developers prioritize product quality to overcome discoverability challenges.
PocketGamer.bizJul 2015
Cover of The New Future of Japan - The Auteur Movement - Extra Credits
7 min
Extra Credits7 min

The New Future of Japan - The Auteur Movement - Extra Credits

The Japanese game industry is currently undergoing a significant shift characterized by an auteur movement, where veteran developers are departing from large-scale AAA studios to form smaller, independent teams.

  • Veteran Japanese developers like Hideo Kojima, Keiji Inafune, and Koji Igarashi are leaving major AAA studios to form smaller, independent teams to regain creative control.
  • This auteur movement is a direct response to the unsustainable AAA model, which prioritizes marketing-driven sequels and high-fidelity graphics over gameplay innovation.
  • These independent studios typically operate with lean budgets ranging from $10 million to $20 million, allowing them to bypass the constraints of traditional major publishers.
Extra CreditsJul 2015
Cover of Rovio and ZeptoLab talk at PG Connects Bangalore 2015
80 min
PocketGamer.biz80 min

Rovio and ZeptoLab talk at PG Connects Bangalore 2015

The mobile gaming industry has reached a scale where top titles generate revenue surpassing traditional entertainment sectors like the Hollywood box office.

  • To achieve long-term viability in a competitive market with hundreds of daily releases, developers must transition from simple mechanics to building enduring, character-driven franchises that prioritize brand recognition.
  • High brand awareness is the primary strategy for driving organic downloads and reducing dependency on expensive user acquisition costs.
  • Leading studios utilize a high-volume prototyping process, filtering hundreds of concepts through iterative soft launches to identify potential hits before global release.
PocketGamer.bizJun 2015