Skip to main content

Adam

Company

36 documents in the library are about Adam, from writers such as The Esports Advocate, Game Developers Conference and PocketGamer.biz. Each has a summary and key insights with the page they come from.

Connections

The documents about Adam on the inner ring, the other games and companies they name on the outer one. Select a cover to see it up close and open it in a new tab; drag to move, pinch or Ctrl + scroll to zoom.

Key figures from the reports

Documents about Adam

Cover of S08, E03: Amazon and Agentic Commerce (with Adam Epstein)
46 min
Mobile Dev Memo46 min

S08, E03: Amazon and Agentic Commerce (with Adam Epstein)

Agentic commerce currently functions more as a theoretical aspiration than a mass-market reality, as the prevailing retail infrastructure remains fundamentally incompatible with the open integration of third-party AI agents.

  • Amazon is leveraging its $80 billion advertising business to pivot from transaction-based take rates toward an ad-driven monetization model for AI-integrated retail.
  • To prevent losing traffic to external AI tools, Amazon is integrating its proprietary advertising stack—including the Amazon DSP and responsive e-commerce creative units—directly into third-party platforms like ChatGPT.
  • Amazon’s strategy of embedding its ad stack into external interfaces allows the company to maintain closed-loop purchase tracking and monetize consumer intent outside of its own ecosystem.
Mobile Dev MemoOct 2026
Cover of Podcast: Amazon and Agentic Commerce (with Adam Epstein)
Article

Podcast: Amazon and Agentic Commerce (with Adam Epstein)

The rise of agentic commerce represents a fundamental shift in how consumers interact with digital marketplaces, yet the transition toward fully autonomous shopping agents remains constrained by consumer preference for traditional browsing and the structural incentives of major retailers.

  • Amazon’s retail business relies on its advertising segment for over 80% of its total profits, making the protection of ad-driven traffic on search and product detail pages a strategic necessity.
  • The business model of charging a 'take rate' on transactions facilitated by third-party AI agents is considered unfeasible and has been largely abandoned by industry players like OpenAI.
  • Amazon is likely to block third-party AI agents unless a 'value exchange' is established, where agents provide incremental ad revenue to offset the loss of direct clicks and views on Amazon.com.
Mobile Dev MemoOct 2026
Cover of TWIG #402: Xbox Bets on Kojima, Halo Gets Handed to CoD and AppLovin Hits the Road
59 min
Deconstructor of Fun59 min

TWIG #402: Xbox Bets on Kojima, Halo Gets Handed to CoD and AppLovin Hits the Road

The gaming industry is currently undergoing a period of intense structural realignment, characterized by aggressive consolidation and a strategic pivot toward transmedia expansion.

  • Microsoft is restructuring its internal studios into vertical business units—Activision, Bethesda, and King—to streamline operations and reduce corporate hierarchy.
  • The Halo franchise has been moved under the Activision umbrella as part of a strategic effort to stabilize the brand's performance.
  • Microsoft has taken control of Hideo Kojima’s espionage project, Physint, following Sony's withdrawal due to concerns over high production costs and limited commercial reach.
Deconstructor of FunSep 2026
Cover of M80 Acquires Boston Breach CDL Franchise: League Ends Guaranteed Team Revenue
Article

M80 Acquires Boston Breach CDL Franchise: League Ends Guaranteed Team Revenue

The organization M80 has acquired the Boston Breach franchise, rebranding the team as M80 Boston and marking a significant expansion of its competitive portfolio.

  • M80 has acquired the Boston Breach Call of Duty League (CDL) franchise from Oxygen CDL, LLC, rebranding the team as M80 Boston.
  • The acquisition occurs as the CDL has eliminated its $25 million entry fee per slot and shifted to a model where team profitability is driven primarily by merchandise sales and fan engagement rather than guaranteed league revenue.
  • Adam Morrison, co-founder of Oxygen Esports, has joined M80 as Chief Commercial Officer and taken an ownership stake as part of the transaction.
The Esports AdvocateAug 2026
Cover of South Africa’s Pineapple on Pizza Studios Reveals Atonement of Adam
Article

South Africa’s Pineapple on Pizza Studios Reveals Atonement of Adam

South African developer Pineapple on Pizza Studios has announced its latest project, Atonement of Adam, a third-person action shooter that reimagines Mary Shelley’s Frankenstein in an alternate-history setting.

  • South African developer Pineapple on Pizza Studios has announced 'Atonement of Adam,' a third-person action shooter reimagining Mary Shelley’s Frankenstein in an alternate-history setting.
  • The game is being built in Unreal Engine 5 for PC, with integrated controller support to facilitate potential future console releases.
  • The project has been accepted into the Xbox Game Camp 2026, signaling institutional support for the title's development.
Games Industry AfricaAug 2026
Cover of S07E18: Understanding Amazon's advertising advantages (with Adam Epstein)
49 min
Mobile Dev Memo49 min

S07E18: Understanding Amazon's advertising advantages (with Adam Epstein)

Amazon is rapidly evolving from an endemic retail advertising platform into a comprehensive programmatic powerhouse, leveraging a deterministic identity spine that reaches 90% of U.S. households.

  • Amazon is leveraging a deterministic identity spine that reaches 90% of U.S. households to transition from an endemic retail platform into a comprehensive programmatic powerhouse.
  • By integrating proprietary first-party retail data into its Demand Side Platform, Amazon is aggressively competing with The Trade Desk for premium Connected TV advertising budgets.
  • Amazon is embedding advertising into AI-driven discovery tools like the Rufus chatbot to protect its search-based revenue model against changing consumer search behaviors.
Mobile Dev MemoJun 2026
Cover of Watch us chat with British comedian and Taskmaster star Maisie Adam
41 min
The Game Business41 min

Watch us chat with British comedian and Taskmaster star Maisie Adam

The comedy and gaming industries share a fundamental structural challenge: the necessity of balancing creative evolution with the preservation of core elements that initially fostered fan loyalty.

  • Success in both comedy and gaming requires balancing creative evolution with the preservation of core elements that initially established fan loyalty.
  • Iterative development, similar to the software industry's early access model, allows creators to refine material through direct audience feedback before final release.
  • Creators must manage the tension between maintaining a unique artistic voice and adapting to the shifting expectations of a diverse, global audience.
The Game BusinessApr 2026
Cover of Fireside Chat: Money Talks - Listening To Buyer Signals - Adam Smart & Edik Mitelman, AppsFlyer.
19 min
PocketGamer.biz19 min

Fireside Chat: Money Talks - Listening To Buyer Signals - Adam Smart & Edik Mitelman, AppsFlyer.

The data collaboration platform SignalHub, developed by AppsFlyer, enables gaming companies to leverage real-world consumer spending data for highly targeted user acquisition.

  • AppsFlyer’s Signal Hub platform allows game studios to build custom user acquisition audiences based on real-world consumer spending data from partners like Mastercard, Factures, and Equifax.
  • The platform enables targeting based on specific merchant transactions, product SKUs, spending ranges, and socioeconomic status, allowing studios to reach users with high propensities for in-app purchases.
  • Data is processed through a privacy-compliant, hashed, and encrypted environment where no raw data is downloadable or shared, meeting strict audit requirements from major financial institutions.
PocketGamer.bizFeb 2026
Cover of How To Make Games Full Time (in 2026), 8 Years On One Game, Slop vs. Polished Games (Adam Younis)
55 min
Thomas Brush55 min

How To Make Games Full Time (in 2026), 8 Years On One Game, Slop vs. Polished Games (Adam Younis)

Achieving long-term financial sustainability in independent game development requires a shift away from traditional publisher reliance toward a diversified income model.

  • Long-term game development requires a sustainable financial model, often involving a hybrid approach of 50% contract work and 50% original IP development to maintain cash flow.
  • Accepting large publisher funding can be counterproductive for solo or small-team projects, as it often forces developers to prioritize rapid delivery milestones over the time needed to iterate and discover the game's true identity.
  • Developers with an established audience (e.g., 300,000+ subscribers) may not need the platform-specific traffic provided by Kickstarter, as they can leverage their existing community for launch support.
Thomas BrushDec 2025
Cover of Professional Curriculum Vitae: Bartosz Graś
Regulatory notice2 pages

Professional Curriculum Vitae: Bartosz Graś

Bartosz Graś is a prominent Polish attorney and entrepreneur whose career bridges the legal profession and the global gaming industry.

  • Bartosz Graś has been an active participant in the Polish gaming sector since 1994, bridging legal expertise with operational leadership.
  • He serves as the Chairman of the Supervisory Board for PlayWay S.A. and holds similar supervisory roles at gaming entities including CreativeForge S.A., Frozen Way S.A., and Play2Chill S.A.
  • Graś co-founded Games Incubator S.A. and PWay Sp. z o.o., demonstrating a transition from legal advisory into direct operational and creative industry roles.
PlayWayJun 2025
Cover of Why He Spent 8 Years On A Single Game (Adam Younis) — Full Time Game Dev Podcast Ep. 040
62 min
Thomas Brush62 min

Why He Spent 8 Years On A Single Game (Adam Younis) — Full Time Game Dev Podcast Ep. 040

The development of independent games is increasingly defined by a tension between traditional marketing metrics and the cultivation of long-term community engagement.

  • Live-streaming the creative process serves as a sustainable alternative to traditional marketing, fostering accountability and building a dedicated audience that values handcrafted development.
  • Solo developers often rely on a hybrid financial model to maintain creative autonomy, combining personal savings, contract work, and government grants rather than seeking external funding that necessitates rigid deadlines.
  • Human intentionality is a primary market differentiator, as AI-generated content lacks the cohesive, meaningful, and authentic experience that players seek in modern indie titles.
Thomas BrushApr 2025
Cover of Marvel Rivals: The New Hero Shooter on Live Streaming
Article

Marvel Rivals: The New Hero Shooter on Live Streaming

Marvel Rivals has achieved a strong debut in the competitive hero shooter market, leveraging its high-profile intellectual property to capture significant attention on live-streaming platforms.

  • Marvel Rivals launched with a strong performance, generating 20 million hours watched and a peak viewership of 301,000 during its debut week.
  • The game achieved significant player engagement, reaching 444,000 concurrent players on Steam and 20 million total sign-ups by December 17, 2024.
  • Streamer Necros drove a substantial portion of the game's initial viewership, accounting for 3.3 million hours watched—one-sixth of the total—through 168 hours of airtime.
Stream HatchetDec 2024