Report
PC/Console Gaming Index: 2025
The 2025 PC/Console Gaming Index demonstrates that action titles dominate the market, with approximately 262 million downloads year‑to‑date. Indie and AA developers such as *R.E.P.O.*, *Split Fiction*, and *Peak* contribute the majority of these downloads, while Steam remains the leading platform for both volume (≈450 million downloads) and premium revenue. Console ecosystems differ: PlayStation and Xbox each secure around 376 million and 283 million downloads respectively, with a pronounced preference for AAA releases (≈50 % each). Electronic Arts leads global download counts at roughly 82.8 million, followed by Microsoft (≈71 million) and Sony (≈55 million). Steam’s marketplace favors indie publishers, who account for 60 % of downloads, whereas PlayStation and Xbox are dominated by large studios. Monetization patterns diverge across platforms: Xbox users largely adopt free‑to‑play models (≈39 % of downloads), driven by Game Pass and cross‑platform titles, whereas Steam users prefer premium content (≈79 % paid). PlayStation exhibits the highest premium skew among consoles, with 83 % of downloads from paid titles. Microsoft’s year‑to‑date download total reaches 452 million, with mobile accounting for 83 % of that figure and PC/console contributing 75 million. Sony’s strategy focuses on internal studios, generating 55 million PC/console downloads and 15 million mobile downloads centered on anime‑IP titles. Key publishers such as Kepler Interactive and Deep Silver excel in AA performance, while American and Japanese studios dominate global PC/console downloads—particularly on Xbox (over 50 % US share) and PlayStation (22 % Japanese share). Monster Hunter Wilds illustrates a shift from pre‑launch pet and cooking themes to post‑launch epic gameplay, with US creatives featuring PlayStation branding and Japanese creatives using Capcom branding. Steam remains the dominant download platform, delivering nearly four times more downloads than PlayStation. The campaign’s channel shift saw TikTok fall from #2 to #7 post‑launch, while OTT rose to #2 in US spend, indicating a transition from trend‑driven hype to sustained engagement.
Sensor Tower
Report
GungHo Business Report Vol. 42
GungHo Online Entertainment’s Vol. 42 report outlines the company’s strategic focus on expanding its two flagship intellectual properties—Puzzle & Dragons and Ragnarok—into global markets while sustaining robust financial performance. The report highlights that Puzzle & Dragons, launched in 2012, has achieved over 63 million downloads worldwide and continues to drive user engagement through frequent events, cross‑media collaborations, and a 13th‑anniversary release in May 2025. The Ragnarok franchise, managed by subsidiary Gravity Co., Ltd., has expanded from its original PC MMORPG roots to mobile and console titles, with recent releases such as Ragnarok X (PC/Android/iOS) and LUNAR Remastered Collection targeting Latin America, Southeast Asia, and other regions. Financially, consolidated net sales rose from ¥125.3 billion in 2022 to ¥103.6 billion in 2024, with operating profit increasing from ¥27.9 billion to ¥17.5 billion over the same period. Overseas sales ratio climbed from 39.3 % in 2022 to 47.7 % in 2024, reflecting successful international penetration. The company maintained a dividend payout ratio above 30 % and executed treasury‑share repurchases totaling ¥9.86 billion in 2024, underscoring a commitment to shareholder value. Methodologically, the report aggregates data from internal analytics on downloads, MAU, and revenue across more than 150 countries in 11 languages. It also references quarterly performance metrics and event‑based user activity to gauge engagement. Overall, the document presents a cohesive narrative of sustained growth through IP expansion, diversified platform presence, and disciplined financial management.
GungHo Online Entertainment
Report
Raport Bieżący nr 51/2023: Wstrzymanie Negocjacji Umowy Produkcyjnej
The report informs stakeholders that the production agreement negotiations for the virtual‑reality action/combat game code‑named “Dolphin” have been indefinitely suspended. The PCF Group S.A., headquartered in Warsaw, had previously entered a non‑binding letter of intent with a prominent U.S. entertainment company on 17 June 2023 to develop the game for VR platforms. On 22 September 2023, the publisher notified the company that work on the project would be halted permanently. Informal discussions suggest the decision is linked to ongoing industry strikes in the United States, creating uncertainty within the entertainment sector. Consequently, all negotiations regarding the production agreement have been put on hold. The report covers a single geographic region—Poland and the United States—and focuses exclusively on the video‑game development segment, specifically virtual reality action titles. No survey or statistical methodology is employed; the information is based on direct communication between company representatives and the publisher. The primary conclusion is that external labor disputes have disrupted the partnership, leading to a suspension of contractual negotiations and project development.
PCF Group