Player Demographics reports and market data
Documents
Construyendo un Sector del Videojuego en Igualdad
The Spanish video-game market now serves more than 18 million players, with women representing 48% of the audience, yet women occupy only about 20% of development roles across Europe’s roughly 90 000-person sector.
- Women comprise 48% of the 18 million players in the Spanish market, yet they hold only 20% of development roles within the 90,000-person European industry.
- Systemic hiring reforms—including gender-neutral job advertisements, transparent salary bands, and multi-reviewer processes—are essential to increasing the entry and retention of women in development roles.
- Companies such as Wooga have achieved higher retention and increased female representation in senior leadership by utilizing unconscious-bias training, inclusion nudges, and data-driven KPIs.
Gaming in Europe: Key Facts 2022
The European video game industry demonstrated significant economic resilience and social expansion in 2022, generating €24.5 billion in revenue and achieving a 5% year-on-year growth rate.
- The European gaming industry generated €24.5 billion in revenue in 2022, marking a 5% year-on-year growth rate and supporting a workforce of over 110,000 employees.
- The player base has reached 126.5 million people, with the 45-64 age group now representing the largest demographic and women accounting for 47% of all players.
- A critical talent shortage threatens future expansion, highlighted by a projected deficit of 25,000 developers in Sweden alone by 2031.
Brazil Games Industry Report 2022
Brazil has established itself as the preeminent games market in Latin America and the 12th largest globally, generating approximately USD 2.3 billion in 2021.
- Brazil is the 12th largest games market globally and the leader in Latin America, generating approximately USD 2.3 billion in 2021.
- The industry has experienced rapid expansion, with a 102% increase in active studios since 2018 and a 336% revenue increase in USD since 2015.
- The sector is shifting toward original intellectual property, with 93% of companies now focusing on proprietary IP rather than a pure service-provider model.
State of Anime Gaming 2022
The analysis evaluates the global mobile market for games that employ an anime art style, focusing on performance metrics from 2018 through 2021.
- Anime-themed mobile games generated 20% of total global mobile game consumer spend in 2021 despite accounting for only 1% of total usage.
- Japan remains the dominant market, representing 55% of global anime-game spend in 2021, though its market share has declined by nine percentage points since 2018.
- Global downloads for anime-style games grew 50% between 2018 and 2021, with South Korea emerging as a top growth market showing a 170% increase in downloads and 85% increase in spend.
Games India Plays!: A Look into the Gaming Habits of Indian Mobile Gamers and How to Reach Them
The Indian mobile gaming industry is undergoing a significant transformation, driven by affordable data, increased smartphone penetration, and a shift toward digital entertainment.
- The Indian mobile gaming market reached $2.2 billion in 2022, driven by a base of 373 million online gamers where 91% play exclusively on mobile devices.
- Real Money Gaming (RMG), including fantasy sports and card games, accounts for over 50% of total industry revenue.
- The core demographic for adventure and battle royale genres is young and male-skewing, with 55% of players falling within the 13-27 age bracket.
VR Games Market Report 2022
The virtual reality market is entering a period of significant expansion, with the global active hardware install base projected to reach 46 million units by 2024.
- The global active VR hardware install base is projected to reach 46 million units by 2024, driven by a 42% compound annual growth rate.
- Gaming is the primary driver of the VR ecosystem, with 72% of headset owners using devices for gaming and nearly 60% engaging with them on a weekly basis.
- Standalone headsets, such as the Meta Quest 2, are the primary catalysts for market expansion by increasing accessibility compared to traditional PC-based hardware.
Newzoo Gen Z & Gen Alpha Report 2022
This analysis examines the gaming behaviors and preferences of Gen Alpha (ages 10-12) and Gen Z (ages 13-27), positioning these cohorts as the primary drivers of the industry's future.
- 90% of Gen Alpha and Gen Z are game enthusiasts, significantly outpacing the 79% engagement rate found in the total online population.
- Gaming is the primary entertainment source for Gen Alpha and a top-three source for Gen Z, competing directly with social networks and streaming services.
- 70% of Gen Z are interested in using virtual game worlds for social activities beyond gameplay, such as attending parties or watching movies, positioning them as the primary drivers of metaverse adoption.
Key Insights into Brazilian Gamers
Brazil represents a significant force in the global gaming industry, ranking as the 10th largest market worldwide by revenue and 5th by total player count as of 2022.
- Brazil is the 10th largest gaming market globally by revenue and 5th by total player count as of 2022.
- Engagement is high, with 80% of the online population identified as game enthusiasts and 60% of players also consuming gaming video content.
- Mobile is the dominant platform, used by 60% of the gaming population, followed by consoles at 31% and PC at 30%.
Key Insights Into American Gamers
The United States represents the second-largest gaming market globally, generating $47.3 billion in revenue from a population of 191 million gamers.
- The U.S. gaming market generated $47.3 billion in revenue from 191 million gamers, representing 72% of the online population.
- Engagement is driven by a mix of play and viewership, with 71% of the population playing games, 44% watching gaming content, and 18% engaging with esports.
- Mobile is the most popular platform by reach at 48%, while console gaming commands the highest engagement at an average of six hours per week.
Key Insights Into UK Gamers
The United Kingdom represents a major global gaming hub, ranking as the sixth-largest market by revenue and tenth by player population as of late 2022.
- The UK is a major global gaming hub, ranking sixth in revenue and tenth in player population, with 71% of the population aged 10-65 identifying as game enthusiasts.
- Engagement is evenly split between active players (36%) and those who both play and view gaming video content (35%).
- Mobile gaming has the highest reach at 46%, followed by console (41%) and PC (29%), though PC and console users dedicate more time to gaming weekly.
Key Insights Into French Gamers
France represents a significant gaming market, ranking seventh globally in terms of revenue and fifteenth in total player count as of 2022.
- France is a top-tier global gaming market, ranking seventh in revenue and fifteenth in player count as of 2022.
- The French gaming population is highly engaged, with 71% of online users aged 10–65 identifying as enthusiasts, including 15% who follow esports monthly.
- Mobile is the leading platform with 44% reach, followed by console at 41% and PC at 30%, though PC users record the highest average weekly playtime at four hours and forty minutes.
Key Insights Into Spanish Gamers
Spain represents a significant global gaming market, ranking 13th in the world with an annual revenue of $2.38 billion.
- Spain is the 13th largest global gaming market, generating $2.38 billion in annual revenue with 83% of the online population aged 10 to 65 identified as enthusiasts.
- The Spanish gaming audience is gender-balanced at 51% female and 49% male, with peak participation occurring between the ages of 21 and 50.
- While mobile is the most popular platform with 60% reach, PC and console users exhibit higher engagement, averaging four hours of weekly play compared to three hours for mobile users.