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IIDEA – Italian Interactive Digital Entertainment Association | Game Industry Library

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IIDEA – Italian Interactive Digital Entertainment Association

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IIDEA – Italian Interactive Digital Entertainment Association

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9 documents

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Essential Facts about Video Games in Italy: 2025

The Italian video game market generated €2.4 billion in 2025, with game sales accounting for 77 percent (€1.8 billion) of total revenue.
App-based gaming dominates the market, representing over half of total revenue with a freemium model where only one percent of earnings come from upfront purchases.
Smart devices are the primary revenue driver at €929 million, while console gaming accounts for €643 million, supported by an average of eight hours of gameplay per week across the population.

Market Analysis Player Demographics Player Behavior+4

IIDEA – Italian Interactive Digital Entertainment Association

Video Games as a Tool for Mental Resilience: Italy

Gaming is a primary tool for mental health in Italy, with 71% of players using it to reduce stress, 60% to manage anxiety, and 49% to combat isolation.
The Italian gaming demographic is older than often assumed, with the 65+ age group representing 24% of players and the 45-54 bracket accounting for 21%.
Mobile devices are the dominant gaming platform in Italy, utilized by 59% of the population compared to consoles and computers.

Player Behavior Player Demographics Market Analysis

IIDEA – Italian Interactive Digital Entertainment Association

Power of Play: 2025 Global Video Games Report

Video games provide measurable professional benefits, with gamers outperforming non-gamers in robotic surgery, emergency response, and retail simulations due to improved cognition, decision-making speed, and attentional control.
Organizations including NASA, the U.S. Air Force, and elite sports teams have integrated game-based platforms into their training pipelines to reduce error rates and improve return on investment.
Mobile devices are the primary gaming platform globally, accounting for 60–96% of all play sessions.

Market Analysis Player Demographics Player Behavior+1

Video Games EuropeJan 2025

Essential Facts About Video Games in Italy 2024

The Italian video games market generated a total sector turnover as detailed in the 2024 report.
The report provides a comprehensive breakdown of the Italian video games industry, including its current market size and economic impact.
Demographic data on Italian players is analyzed to provide insights into the local gaming population.

Market Analysis Player Demographics Europe

IIDEA – Italian Interactive Digital Entertainment AssociationJan 2024

Italian Esports Report 2024: Market & Streaming Trends

Italy’s esports ecosystem comprises 7.3 million fans, with 3.3 million identified as regular viewers of esports content.
The Italian esports audience is characterized by a younger, urban-centric demographic that is predominantly male and more likely to be employed full-time than the general gaming population.
Revenue generation is heavily concentrated, with 80% of organizations relying on advertising and sponsorship as their primary income source.

Market Analysis Player Demographics Esports

IIDEA – Italian Interactive Digital Entertainment AssociationJan 2024

Global Report 2023

Video games function primarily as a mental health tool, with 71% of global gamers reporting that play reduces stress and 61% noting a reduction in anxiety.
Fun and enjoyment remain the primary drivers for gaming, cited by 69% of the 12,847 respondents, followed by passing time (63%) and stress relief (55%).
Social connectivity is a core component of the gaming experience, as 51% of players engage in online multiplayer weekly and 46% have formed meaningful personal relationships, including friendships and marriages, through games.

Market Analysis Player Demographics Player Behavior+1

IIDEA – Italian Interactive Digital Entertainment AssociationJan 2023

I Videogiochi in Italia nel 2023

The Italian video game market generated €2.3 billion in 2023, representing a 5% increase over 2022 and a 28% growth since 2019.
Italy ranks among the top five largest video game markets in Europe, with 13 million players aged 6 to 64, representing 31% of the population.
The average age of the Italian gamer is 30 years old, reflecting the sector's broad cultural and demographic penetration.

Market Analysis Player Demographics Europe

IIDEA – Italian Interactive Digital Entertainment AssociationJan 2023

Report148 pages

Campo da Gioco Equo

Women currently represent only 20% of the 90,000-person European video-game workforce, despite comprising half of the continent's gaming population.
A persistent 14.1% gender-pay gap exists within the EU gaming sector, exacerbated by promotion disparities rooted in biased assessments of employee potential.
Proactive, data-driven interventions—such as AI-enhanced moderation and diversified teams—successfully reduced toxic in-game chat by 5% in pilot programs.

Diversity & Inclusion Employment Market Analysis+1

IIDEA – Italian Interactive Digital Entertainment AssociationJan 2022

Guida agli Esports: Italia

The global esports market reached $947.1 million in revenue in 2021, with total direct earnings approaching $1.1 billion and a fan base exceeding 215 million.
Market growth is primarily concentrated in regions with advanced broadband infrastructure, specifically East Asia, Northern Europe, and North America.
Game publishers hold exclusive control over competitive ecosystems, often investing over $100 million per title to manage updates, balance changes, and essential broadcast rights.

Esports Market Analysis Player Demographics+1

IIDEA – Italian Interactive Digital Entertainment AssociationJan 2021