Faits Essentiels 2014
201416 pages~12 min full read
Key insights
5 takeaways · ~2 min read- 01The Canadian video game sector employs 16,500 people directly, creates 27,000 full-time equivalent jobs, and contributes $2.3 billion annually to Canada's GDP. It is the world's largest producer of video games per capita (by employee count).See it on page 3
- 02Canadian video game companies spent $1.6 billion directly, a 12.5% increase from 2011. The sector comprises 329 companies, with 53% identifying as independent developers, and 910 projects were completed in 2012.See it on page 3
- 03The average age of a Canadian video game worker is 31, with an average salary of $72,500 per year in 2012. 97% of new graduates hired are recruited within Canada.See it on page 5
- 0454% of Canadians are gamers, having played a video or computer game in the last four weeks, with the average Canadian gamer being 33 years old. 85% of Canadian gamers own a console, 62% own a smartphone, and 35% own a tablet.See it on page 11
- 05Quebec's video game sector employs 8,749 people, with an estimated expenditure of $741 million, and an average salary of $65,500. British Columbia employs 5,140 people, with $548 million in expenditures, and an average salary of $80,100. Ontario employs 1,821 people, with $134 million in expenditures, and an average salary of $76,400.See it on page 8
Summary
The purpose of the compilation is to present a comprehensive portrait of Canada’s video‑game industry in 2014, demonstrating its economic weight, employment dynamics, and public perception. Data were gathered from four principal sources: an NPD Group survey of 3 359 adults and 526 adolescents (margin of error ± 2.19 %); a comparable 2012 NPD study of 2 969 adults and 527 adolescents (± 1.5 %); a Nordicity questionnaire completed by 90 Canadian studios; and a NewZoo global consumer poll of 35 000 respondents aged 10‑65. The scope covers the national market and its three largest provinces—Quebec, British Columbia and Ontario—while also
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