ReportAEVI
Las Mujeres Juegan, Consumen, Participan: Contribución a la Industria de Videojuegos en 2020
1 Jan 202014 pages~18 min full read
Women accounted for 47% of the 118 million active gamers across Spain, France, Germany, Italy, and the UK in 2020, up from 45% in 2019.
See it on page 4Female gamers generated €6.8 billion in spending in 2020, representing 38% of total industry revenue and a 31% year-on-year increase.
See it on page 8During the 2020 Q2 lockdown, 60 million women played video games, with average weekly playtime rising to 8.8 hours and console sessions increasing by approximately one hour.
See it on page 6Spending by women was split evenly between console titles and mobile apps, with each category contributing approximately €3 billion to the total.
See it on page 8Smartphone and tablet usage among female gamers grew by 3% between Q1 2019 and Q4 2020, highlighting the rising importance of mobile platforms.
See it on page 7The total revenue of the five-market European video game industry grew by €3.2 billion in 2020, driven significantly by the expanding female audience.
See it on page 3The analysis highlights how women have become a decisive force in the European video‑game market in 2020, both as players and as consumers. By the end of the year 118 million people aged 6‑64 were active gamers across Spain, France, Germany, Italy and the United Kingdom, with women accounting for 47 % of that base—up from 45 % in 2019. During the second‑quarter lockdown a record 60 million women played, and their average weekly playtime rose to 8.8 hours, with console sessions increasing by roughly one hour compared with the previous year. Mobile gaming proved especially important, as smartphone and tablet usage among women grew 3 % between Q1 2019 and Q4 2020.
Financially, women generated 38 % of total video‑game spending in the five markets, translating into approximately €6.8 billion of the €17.8 billion industry revenue—a 31 % year‑on‑year increase. Their purchases were split evenly between console titles and mobile apps, each contributing about €3 billion. The sector’s overall revenue rose by €3.2 billion in 2020, underscoring the economic impact of the expanding female audience.
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