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Top recruiter at InnoGames explains its strategy for snatching up talent
InnoGames maintains a sustainable, steady growth strategy, hiring approximately 100 new employees annually to ensure that new personnel align with the company’s culture and technical requirements.
- InnoGames maintains a controlled growth strategy by hiring approximately 100 new employees annually to ensure cultural and technical alignment.
- The company receives roughly 1,000 job applications per month, making demonstrated passion and personal projects the primary differentiators for candidates over standard technical qualifications.
- To overcome the competitive Hamburg labor market, the company utilizes an international recruitment strategy involving global industry events, LinkedIn, and specialized headhunters based in the UK.
Top Tips for the Big Indie Pitch
Successful participation in the Big Indie Pitch requires a disciplined approach to communication and presentation.
- Presentations must be limited to a strict three-minute window, requiring developers to prioritize the game's unique hook and playable core mechanics.
- Effective pitches focus exclusively on the project's most compelling aspects, avoiding extraneous details like studio history or internal technical debates.
- Preparation is essential to manage time and nervousness; developers should practice their delivery to ensure a focused, professional, and unified narrative.
Successful use of ad networks is all about getting scale says InMobi
The Chinese mobile gaming market presents a highly fragmented landscape characterized by significant stratification across distribution, payment, and discovery channels.
- To achieve scale in the fragmented Chinese mobile market, developers must utilize large ad networks for user segmentation and high-volume downloads, as these networks outperform the organic reach of standard app stores.
- Market entry requires deep localization beyond language, specifically adopting cartoon-style aesthetics, lighter color schemes, and 2D perspectives favored by Chinese players.
- Gameplay design should prioritize simplicity, daily rewards, and social competition via leaderboards rather than focusing on individual player milestones.
Peter Vesterbacka on the 200 million Angry Bird audience
The evolution of Angry Birds from a mobile game into a global entertainment franchise serves as a case study for the necessity of long-term brand building in an increasingly saturated digital market.
- Angry Birds has achieved a massive scale with over two billion total downloads and 200 million monthly active users, proving that digital-native games can reach the cultural ubiquity of legacy brands.
- Diversification is critical to financial stability, with physical consumer products like toys and beverages now accounting for 45 percent of the franchise's total revenue.
- The brand has achieved exceptional global penetration, reaching 90 percent brand recognition in the United States and 93 percent in China.
You have to get out there and network says Alistair Aitcheson
Independent game development requires a multifaceted approach where creators must balance coding, design, and business operations as a one-man operation.
- Independent developers must prioritize networking at industry conferences to secure press coverage, identify personal development gaps, and build long-term business relationships.
- The mobile gaming market suffers from poor discoverability, forcing developers to aggressively promote their titles because app stores provide limited visibility for independent projects.
- To overcome passive consumer discovery habits in mobile gaming, developers must proactively communicate a unique value proposition to differentiate their products in a saturated market.
It's a good time to launch a game merchandising webstore says PopAppStore
The mobile gaming industry is increasingly recognizing the value of physical merchandise as a critical component of brand extension and revenue diversification.
- Mobile gaming companies are increasingly launching dedicated webstores to diversify revenue beyond traditional in-app purchases and advertising.
- PopAppStore has set a growth target to launch 50 individual fan shops for gaming partners during the 2014 calendar year.
- To support global operations, the company is establishing distribution centers across North America, Europe, and Asia.
2014 won't just see a couple of developers dominating, says IQzone
The mobile gaming landscape is undergoing a significant transition toward increased market diversity and technical sophistication.
- The mobile gaming market is shifting from a landscape dominated by a few major players toward a more fragmented and competitive ecosystem with increased opportunities for new entrants.
- Companies are increasingly adopting mobile-first or mobile-only development strategies to capitalize on the industry's growing technical sophistication.
- Successful monetization is moving beyond basic ad integration toward complex frameworks that combine in-app purchases, cross-promotion, and data-driven user experience optimization.
Game Connection's Pierre Mirlit on how the event is changing
Game Connection is strategically evolving its event model to mirror the shifting dynamics of the global video game industry.
- Game Connection has secured a five-year commitment to manage the Montreal International Game Show, expanding its operational footprint alongside existing conferences in Europe and the United States.
- The event model is shifting to include a dedicated focus on marketing services, broadening its scope beyond traditional developer and publisher networking.
- The console market is projected to undergo a substantial resurgence over the next two to three years, providing a period of stability for industry stakeholders.
MTG Corporate Responsibility Report 2014
Modern Times Group positioned 2014 as a year of deepening corporate responsibility, linking its expanding digital portfolio to heightened standards in data-privacy, child protection, freedom of expression and sanctions compliance.
- Modern Times Group recorded net sales of SEK 16.7 billion in 2014, an increase from SEK 13.3 billion in 2012, though operating income declined due to investments in digital initiatives.
- The company expanded its workforce to 4,186 full-time equivalents, representing 44 nationalities, while narrowing the gender pay gap to women earning 75% of men's salaries.
- Governance and compliance were strengthened through a new corporate-responsibility advisory group, a sanctions-risk register, and an anti-bribery policy endorsed by 787 employees.
Dossier de Prensa: España 2014
AEVI was created in 2014 to replace aDeSe and to serve as the unified voice of Spain’s video-game ecosystem, encompassing publishers, developers, distributors and related agents.
- AEVI was established in 2014 as the unified industry body representing companies controlling over 90% of Spain’s video game distribution market, including major publishers like Sony, Nintendo, Microsoft, and Ubisoft.
- Spain is a top-five European and top-ten global gaming market with 19 million players, generating €762 million in total consumer spending during 2013.
- The 2013 market revenue comprised €401 million in software, €275 million in hardware, and €86 million in accessories, with physical sales declines slowing to 7%.
Doodle Jump creator talks about becoming a brand company
The evolution of Lima Sky from a mobile game development studio into a dedicated brand management company represents a strategic shift in the digital entertainment landscape.
- Lima Sky has transitioned from a game development studio into a brand-focused production company centered entirely on the Doodle Jump intellectual property.
- The company’s strategy involves extending the 'Doodler' character beyond gaming by developing its personality, backstory, and visual identity for various seasonal and situational contexts.
- Igor Pusenjak emphasizes that the company's success was a combination of hard work and being in the right place at the right time during the early years of the App Store.
My first call at Rovio was to NASA says marketing director Marja Konttinen
Marketing strategy for a globally recognized intellectual property like Angry Birds requires a hybrid approach that balances internal business development with high-profile external partnerships.
- Rovio’s marketing strategy for Angry Birds prioritizes unconventional, high-profile external partnerships over traditional advertising to reach demographics outside the core gaming community.
- The partnership with NASA for Angry Birds Space serves as the primary model for integrating non-gaming entities into interactive entertainment to differentiate the brand from competitors.
- Marketing at Rovio functions as a hybrid of account management and creative business development, focusing on securing partnerships that provide mutual value.