It's a good time to launch a game merchandising… (2014)

Key insights

6 takeaways

01
Mobile gaming companies are increasingly launching dedicated webstores to diversify revenue beyond traditional in-app purchases and advertising.
02
PopAppStore has set a growth target to launch 50 individual fan shops for gaming partners during the 2014 calendar year.
03
Industry conferences are being utilized as primary networking channels to connect developers with service providers for scaling merchandising operations.
04
To support global operations, the company is establishing distribution centers across North America, Europe, and Asia.
05
A new logistics hub is scheduled to launch in mainland China during the first quarter of 2014 to improve international supply chain efficiency.
06
Physical merchandise is being positioned as a strategic tool to bridge digital engagement with tangible fan interaction and foster long-term community loyalty.

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Transcript

as I've been doing before if you can just introduce yourself by saying who you are and who you work for yeah my name is l and I'm the managing direct of popup store okay um what have we come to Pocket game connects to achieve and what are your aims um of what to get out of this conference well we're here to on our band product web service for gaming companies and obviously we aim to find new customers here to to to expand our customer base so you so you think it's obviously a very important networking opportunity um how important do you think the conferences are like this for sort of developers and and the like for developers I think it's extremely important it's a great place to network lots of um service providers who can help them offing companies and obviously uh companies who can help developers to develop their business so extremely important what challenges do you face growing your business in the current client

well what do you mean by current climat you mean the economic situation or economic situation the changes in in the way sort of games marketed booming so I I think also our business where we provide fan products for the gaming companies it's it's a good good time so I don't know if it answer your question but uh no it's good it's it's good it's always good to hear positivity definitely um what sort of targets have you got for this year then and and what sort of Trends do you see dominating ahead well for this year we have a couple of goals we are now running Logistics Center in US Europe and Asia and we are adding up listic Cent mainland China so that's the first challenge we need to set it up first quarter this year and another goal we have is that we will have 50 F shops with the gaming companies we This brilliant okay thanks very much for your time wish you the best of luck with it yeah thanks okay thank you

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Summary

The mobile gaming industry is increasingly recognizing the value of physical merchandise as a critical component of brand extension and revenue diversification. By providing dedicated webstores for gaming companies, service providers are enabling developers to bridge the gap between digital engagement and tangible fan interaction. This business model capitalizes on the current market climate, where developers are actively seeking new ways to monetize their intellectual property beyond traditional in-app purchases and advertising.

Operational expansion remains a primary focus for firms entering this space, with a strategic emphasis on establishing a global logistics footprint. To effectively serve a worldwide audience, companies are prioritizing the development of distribution centers across North America, Europe, and Asia. A significant milestone for this expansion includes the planned launch of a logistics hub in mainland China during the first quarter of the year, which is essential for managing the complexities of international shipping and supply chain efficiency.

Growth targets for the 2014 calendar year are ambitious, with a specific goal of launching 50 individual fan shops for various gaming partners. Industry conferences serve as vital networking hubs for achieving these objectives, facilitating connections between developers and service providers who can assist in scaling business operations. By leveraging these professional ecosystems, companies are positioning themselves to capitalize on the growing demand for branded merchandise, ultimately fostering deeper community loyalty and creating sustainable, long-term revenue streams within the competitive mobile gaming landscape.