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Adjust Guide to Deep Linking

This technical guide outlines the strategic importance and functional mechanics of deep linking within the mobile app ecosystem.

• Mobile app users purchase at three times the rate of those using mobile web interfaces, making deep linking a primary driver of conversion.
• Integrating deep links into owned media channels is critical for revenue, particularly as 70% of all emails are currently opened on mobile devices.
• Deferred deep links are essential for acquisition, as they route new users through the app store installation process before landing them on the specific content they originally clicked.