Game Connection's Pierre Mirlit on how the event is… (2014)

Key insights

6 takeaways

01
Game Connection has secured a five-year commitment to manage the Montreal International Game Show, expanding its operational footprint alongside existing conferences in Europe and the United States.
02
The event model is shifting to include a dedicated focus on marketing services, broadening its scope beyond traditional developer and publisher networking.
03
Event programming is being adjusted through data-driven insights gathered from regional markets to ensure relevance to current industry trends.
04
The console market is projected to undergo a substantial resurgence over the next two to three years, providing a period of stability for industry stakeholders.
05
The mobile gaming market continues to show sustained momentum, with high-growth activity specifically noted in China and Brazil.
06
The industry is currently defined by a complementary relationship between mobile and console sectors, creating an interconnected ecosystem for service providers and creators.

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Transcript

um the show now covers the whole industry in terms of service providers publishers obviously developers we have put a focus on marketing for now two years and it's been it's been a huge success this year again the sessions have been really really popular so that the show is is evolving and we try to be very close to the markets and evolve with the markets we go to all the shows possible but definitely we are organized this year um game connection in europe game connection in america which takes place in march in san francisco and what was new this year is that we have organized the mix monreal international game show and we will organize it in the future

for the next five years so and it's been a huge success as well so uh quebec is a very interesting country for for the video games industry mobile industry is still buoyant and and it's great and i think um um mobile and console now uh are our two markets we're going to bounce i mean in terms of console the market's going to be uh obviously largely better in the next two three years and mobile is going to gain momentum again and again especially in the many uh many great countries like china like brazil so it's very interesting to see that now those two markets are are really uh complementary and and have a very good growth you

Summary

Game Connection is strategically evolving its event model to mirror the shifting dynamics of the global video game industry. By expanding its scope beyond traditional developer and publisher networking to include a dedicated focus on marketing services, the organization has successfully addressed emerging industry demands. This expansion is supported by a robust international presence, with established conferences in Europe and the United States, alongside a newly secured five-year commitment to manage the Montreal International Game Show. These efforts reflect a broader mission to remain closely aligned with market trends and provide a comprehensive platform for service providers and creators alike.

The current industry landscape is characterized by a strong, complementary relationship between the mobile and console sectors. While the mobile market continues to demonstrate significant buoyancy and sustained momentum, particularly within high-growth regions such as China and Brazil, the console market is poised for a substantial resurgence over the next two to three years. This dual-market growth indicates a period of stability and opportunity for stakeholders across the ecosystem.

By maintaining a presence at major global industry gatherings and leveraging data-driven insights from these regional markets, the organizers ensure that their programming remains relevant. The success of recent sessions highlights the effectiveness of this adaptive approach, positioning the events as essential hubs for navigating the interconnected future of mobile and console gaming. Through these initiatives, the organization continues to facilitate critical business connections that span the entire breadth of the international gaming sector.