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Game Design reports and market data

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Cover of How To Make Games With No Experience w/ Mark Brown @GMTK — Full Time Game Dev Podcast Ep. 026
73 min
Thomas Brush73 min

How To Make Games With No Experience w/ Mark Brown @GMTK — Full Time Game Dev Podcast Ep. 026

Transitioning from game design analysis to active development requires a fundamental shift in mindset, moving away from theoretical perfectionism toward the practical necessity of shipping projects.

  • Prioritize finishing small, tightly scoped projects over theoretical perfectionism, as the act of shipping a game provides more professional growth than years of study.
  • Mitigate risk in a saturated indie market by targeting specific niche communities rather than attempting large-scale titles that lack a clear, unique hook.
  • Bridge the gap between internal vision and player reality through frequent, rigorous playtesting, as creators cannot objectively evaluate their own work.
Thomas BrushNov 2024
Cover of Gaming IP in 2024: How to Create Lasting Impact on UEFN
65 min
Naavik65 min

Gaming IP in 2024: How to Create Lasting Impact on UEFN

The Unreal Editor for Fortnite (UEFN) has emerged as a transformative ecosystem for intellectual property development, effectively lowering the barriers to entry that traditionally hindered independent studios.

  • UEFN functions as a high-fidelity incubator that allows studios to bypass traditional AAA development cycles by rapidly testing minimum viable products and gathering immediate player feedback.
  • Successful studios are adopting open-IP strategies by encouraging community members to build with their assets, which fosters cultural relevance and creates brand moats that extend beyond the Fortnite ecosystem.
  • Developers must balance platform-specific optimization, such as designing for algorithmic visibility and thumbnail-friendly aesthetics, with the creation of distinct, narrative-driven brand identities to ensure long-term loyalty.
NaavikNov 2024
Cover of How To Make Indie Games In 2025 w/ Jonathan Blow — Full Time Game Dev Podcast Ep. 024
98 min
Thomas Brush98 min

How To Make Indie Games In 2025 w/ Jonathan Blow — Full Time Game Dev Podcast Ep. 024

The contemporary game development landscape faces its most precarious period since the 1980s, defined by a saturated, "red ocean" marketplace where high-quality titles struggle for visibility amidst a deluge of low-effort releases.

  • The current game market is a 'red ocean' characterized by extreme saturation, where high-quality titles are frequently obscured by a high volume of low-effort releases.
  • Modern game engines like Unity and Unreal have lowered barriers to entry but introduced significant technical overhead, including software bloat and performance inconsistencies.
  • Developers should consider building custom engines to regain technical control and efficiency, despite the increased labor and operational demands this approach requires.
Thomas BrushNov 2024
Cover of Why You Should Make Tiny Indie Games In 2025
12 min
Thomas Brush12 min

Why You Should Make Tiny Indie Games In 2025

The debate between developing small-scale versus large-scale indie games in 2025 centers on financial viability, return on investment, and audience retention.

  • The 'bunch of balloons' business model minimizes financial risk by releasing multiple high-quality, small-scale titles rather than committing years to a single large-scale project.
  • Small-scale games offer a more efficient return on labor and align with current market demand for bite-sized content compared to large projects that suffer from diminishing returns.
  • Developers should launch minimalistic titles and only 'inflate' those that gain market traction through subsequent updates, Early Access content, or expansions.
Thomas BrushNov 2024
Cover of Unfiltered Game Breakdown: Episode 1
71 min
Tenjin71 min

Unfiltered Game Breakdown: Episode 1

Mobile game developers face significant challenges in retaining players during the critical first-time user experience, where friction often leads to immediate churn.

  • Game success is often determined by execution rather than the core mechanic, as competitors can capture an audience by refining the delivery of a previously existing concept.
  • Onboarding must be intuitive enough to retain players within the first five minutes, as users are likely to churn quickly if the game's objectives or mechanics are not immediately clear.
  • Developers should prioritize cross-platform availability, as limiting a game to either iOS or Android restricts the potential player base and is considered an outdated development strategy in 2024.
TenjinNov 2024
Cover of Remedy Capital Markets Day 2024: Remedy’s Games and Self-Publishing
Presentation24 pages

Remedy Capital Markets Day 2024: Remedy’s Games and Self-Publishing

Remedy Entertainment is transitioning toward a self-publishing model to capture greater financial upside and maintain creative control over its intellectual properties.

  • Remedy Entertainment is shifting to a self-publishing model to increase financial upside and maintain creative control over its intellectual properties.
  • The Alan Wake franchise has reached 15 million players, with Alan Wake 2 selling over 1.8 million units and maintaining a 40% completion rate.
  • The Control franchise has achieved 19 million lifetime players with 4.5 million units sold.
Remedy EntertainmentNov 2024
Cover of Remedy Capital Markets Day 2024: Creative Ambitions
Presentation6 pages

Remedy Capital Markets Day 2024: Creative Ambitions

Remedy Entertainment focuses on establishing a distinct market position by prioritizing iconic, accessible, and engaging gaming experiences.

  • Remedy Entertainment is positioning itself as a leader in the premium action-adventure segment by focusing on mature, narrative-driven titles that blend familiar settings with supernatural elements.
  • The studio’s core creative strategy centers on high-quality storytelling, character development, and emotional depth to ensure its games resonate with a broad, global audience.
  • The Alan Wake and Control franchises serve as the primary pillars of the studio's current output, consistently achieving high critical acclaim and major industry awards.
Remedy EntertainmentNov 2024
Cover of Independent Games Summit: A Case for Making Your Own Engine
33 min
Game Developers Conference33 min

Independent Games Summit: A Case for Making Your Own Engine

Relying exclusively on large-scale, off-the-shelf game engines often introduces unnecessary technical bloat, rigid design constraints, and financial dependencies on third-party business policies.

  • Building a custom game engine is a viable alternative to commercial engines like Unreal or Unity when the financial cost of licensing fees outweighs the time saved, or when the project requires specific design constraints that existing engines cannot solve.
  • Relying on third-party engines ties a company's success to the external vendor's business decisions and platform whims, creating a dependency that can be mitigated by maintaining control over your own technical stack.
  • Developers can reduce the burden of building from scratch by utilizing lightweight, open-source libraries like SDL for cross-platform OS, input, and sound management, which are proven in commercial shipping environments.
Game Developers ConferenceNov 2024
Cover of How To Create A Gorgeous Isometric Game (In 7 Minutes)
7 min
Thomas Brush7 min

How To Create A Gorgeous Isometric Game (In 7 Minutes)

Creating high-quality isometric game art relies on a streamlined, iterative workflow that prioritizes simplistic geometry and stylized aesthetics over complex rendering techniques.

  • To achieve an isometric look, set the Unity camera to orthographic mode rather than perspective to create a precious, delicate aesthetic.
  • Streamline the development workflow by importing native .blend and .psd files directly into Unity instead of exporting assets as FBX or PNG files, allowing for real-time updates via simple file saves.
  • Simplify complex 3D modeling by breaking objects down into basic geometric primitives like cubes, cylinders, and cones, then using the knife tool to add intentional, handmade-style cuts.
Thomas BrushNov 2024
Cover of What is Royal Match missing that both Gardenscapes and Candy Crush have?
7 min
Deconstructor of Fun7 min

What is Royal Match missing that both Gardenscapes and Candy Crush have?

The mobile gaming landscape is currently defined by major Match-3 franchises, such as the Scapes series and the Candy Crush portfolio, which have historically leveraged secondary accessory games to drive growth and user acquisition.

  • Royal Match has generated $2.7 billion in cumulative revenue within 51 months of release, currently maintaining a consistent performance of approximately $350 million per quarter.
  • Unlike competitors like Candy Crush and the Scapes series, Royal Match has achieved its market dominance without the support of a secondary companion game.
  • The developer is launching Royal Kingdom, a puzzle-RPG with PVP elements, to address the lack of a companion title and expand its portfolio.
Deconstructor of FunNov 2024
Cover of 2.5 gamers x Live AM(F)A #6 - Ask Me Anything @ November 13 5:30pm CET
59 min
Two & a Half Gamers59 min

2.5 gamers x Live AM(F)A #6 - Ask Me Anything @ November 13 5:30pm CET

The mobile gaming industry is currently undergoing a strategic shift toward integrating ad-based gameplay directly into core loops, supported by cross-platform strategies designed to circumvent traditional store fees.

  • Hybrid-casual games are increasingly adopting 'core gameplay' iterations, such as the 'hexa-sort' mechanic, which is proliferating across multiple titles and portfolios to drive UA performance.
  • Publishers using AdMob mediation can increase banner revenue by integrating Pangle (which contributes 10–20% uplift) or Amazon (which contributes 15–35% uplift) to expand their total addressable market.
  • For games with in-app purchase (IAP) revenue, publishers should segment payers to avoid showing interstitials or rewarded ads too early, ideally finding a 'sweet spot' for ad exposure by the third session or later to protect long-term LTV.
Two & a Half GamersNov 2024
Cover of LinkedIn's Gaming Strategy: Using Games to Foster Connection and Conversation
70 min
Naavik70 min

LinkedIn's Gaming Strategy: Using Games to Foster Connection and Conversation

LinkedIn is strategically integrating a suite of thinking-oriented puzzles, including Queens, Pinpoint, Crossclimb, and Tango, to serve as catalysts for professional connection and conversation.

  • LinkedIn is integrating daily, low-friction puzzles like Queens, Pinpoint, Crossclimb, and Tango to function as professional conversation starters rather than as a traditional gaming platform.
  • The initiative has achieved an 80% day-over-day retention rate, demonstrating strong appeal among Gen Z users and in international markets including India, Brazil, and Turkey.
  • To prevent distraction and maintain a focus on networking, LinkedIn enforces a strict limit of one game per day per user.
NaavikNov 2024

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