Skip to main content
Game Industry
Library
Library
Search
Ask AI
News
Connect your AI
Browse
The Catch Up
Topics
Collections
Writers
Help
Subscribe
Game Industry
Library
Library
Search
Ask AI
Saved
Library
449 reports matching your filters
All Types
Reports
Articles
Presentations
Whitepapers
Financial
Legal
Other
Search
Mobile
Global
Market Analysis
User Acquisition
Monetization
Marketing
Advertising
Creative Ads
Japan
Player Behavior
In-Game Advertising
Retention
AI
Investment
PC
Market Forecast
Console
Player Demographics
Clear
Filters
1
Mobile
Recently added
Newest first
Oldest first
Title A–Z
Title Z–A
Report
56 pages
Data for Mobile Gaming 2022-2024
Mobile gaming revenue growth is consistently outpacing download volume across iOS and Android platforms between 2022 and 2024.
In-game advertising has overtaken traditional in-app purchases as the primary revenue stream for mobile developers.
The United States, China, and Japan remain the dominant global revenue generators, while Brazil has reached over 90% smartphone gaming penetration across all demographics.
Market Analysis
Monetization
In-Game Advertising
+2
Google
Jan 2022
Report
61 pages
The New Destination to Reach Global Gamers: The 2021 Global Mobile Gamers Whitepaper
The global mobile gaming market generated $93.2 billion in 2021 and is projected to reach $126.1 billion by 2024.
Mobile gamers active on TikTok install 50% more games, play 36% longer, and are 66% more likely to make in-game purchases than non-users.
While players primarily game to relax or pass time, long-term monetization is driven by progression-based incentives like unlocking content and bypassing difficult levels.
Market Analysis
Player Demographics
Mobile
+2
Newzoo
Jan 2022
Report
73 pages
State of Mobile 2022
The global mobile economy saw massive growth in 2021, with app store spending rising 19% to $170 billion and mobile advertising increasing 23% to $295 billion.
Mobile gaming remains the primary revenue driver, reaching a record $116 billion in consumer spend, with 4X March-Battle strategy and creative sandbox titles generating the highest returns.
Daily mobile usage in leading markets reached 4.8 hours, with social, photo, and video applications capturing 70% of that time.
Mobile
Market Analysis
Player Behavior
+1
data.ai
Jan 2022
Report
15 pages
Ad Intelligence: An Overview 2022
The mobile advertising market has doubled since 2019, with over 120,000 active advertisers identified across 35 countries in 2022.
Android dominates the advertising landscape, accounting for 71% of advertisers and over 80% of the 14.6 million creatives tracked.
Gaming remains the primary advertising sector, capturing 69.02% of traffic on the App Store and 55.58% on Google Play, with Casual and Puzzle genres leading their respective platforms.
Advertising
Market Analysis
Global
+1
Apptica
Jan 2022
Report
53 pages
Mobile Market Forecast 2022‑2026
The United States is projected to overtake China as the global leader in both total consumer spending and download volume by 2026.
Global mobile app market growth is expected to decelerate in 2022 due to macroeconomic headwinds before rebounding in 2023.
The United States currently maintains the lead in Google Play revenue, while India holds the highest global adoption rates for mobile apps.
Market Forecast
Mobile
Global
Sensor Tower
Jan 2022
Report
62 pages
State of Mobile: Brazil 2022
Brazilian mobile users averaged 5.4 hours of daily device usage in 2021, driving 10.3 billion app downloads and $1.13 billion in consumer spending.
Gaming is the primary monetization engine in Brazil, accounting for over 50% of total consumer spend, with hypercasual titles leading in volume and 4X Strategy games dominating revenue.
Finance app downloads surged 91% over two years, driven by a large underbanked population adopting neobanks such as Nubank and PicPay.
Market Analysis
Player Behavior
Mobile
+1
data.ai
Jan 2022
Report
70 pages
State of Mobile: Germany 2022
The German mobile market reached $4.0 billion in consumer spending in 2021, marking a 72% increase over two years.
Gaming remains the primary economic driver, generating $2.8 billion in revenue and accounting for over 70% of total app spending, led by titles like Genshin Impact and Coin Master.
Daily mobile engagement reached 3.4 hours per user, with social and video applications capturing 60% of that time.
Market Analysis
Monetization
Mobile
+1
data.ai
Jan 2022
Report
62 pages
State of Mobile 2022 India
The Indian mobile market is defined by high-growth sectors in gaming, fintech, and retail, with 4X march-battle strategy games generating approximately $10 billion in global consumer spend during 2021.
Finance application usage in India grew by 28% year-over-year in 2021, resulting in over 1.2 billion total installations.
Hyper-casual action-puzzle games have achieved significant scale, surpassing five billion downloads worldwide.
Market Analysis
Player Behavior
Mobile
+1
data.ai
Jan 2022
Report
14 pages
Games Can Be Good for the Mind: State of Mobile Games – Cognitive and Psychological Benefits
Mobile games can significantly enhance specific mental states, with some titles demonstrating larger effect sizes for improving focus and creativity than traditional interventions like guided meditation or journaling.
Rhythm and puzzle games, specifically Sound Sky and Colorize, produced large effect sizes for improving player focus and creativity.
The study, based on nearly 500 U.S. participants and 28 individual impact studies, confirms that personality traits—measured via the Big 5 Inventory—directly moderate the psychological benefits a player receives from gaming.
Player Behavior
Mobile
Global
+1
Skillprint
Jan 2022
Report
43 pages
The State of Mobile Game and App Markets
Mobile advertising experienced a significant contraction in H1 2022, marked by a 6.24% year-over-year decline in app advertisers and a 27.83% drop in creative volume.
The industry is shifting from high-volume output to quality-focused, data-driven campaigns, evidenced by a flat advertiser base of 45,000 despite the sharp reduction in creative assets.
Apple Search Ads are projected to reach $20 billion in revenue by 2025 as publishers increasingly prioritize search-driven installs and integrated ASO strategies.
Market Analysis
Marketing
Mobile
+1
AdQuantum
Jan 2022
Report
24 pages
Games: India Plays!
The Indian mobile gaming market generated US$2.2 billion in 2022, with smartphones accounting for 91% of the online gaming audience.
Non-real-money gaming (non-RMG) is dominated by Adventure, Battle Royale, Puzzle, Arcade, and Racing genres, while real-money gaming (RMG) centers on card games and sports-fantasy.
Demographics skew young, with 55% of Adventure and Battle Royale players falling into the 13–27 age bracket, and 62% of non-RMG gamers being male.
Market Analysis
Player Behavior
Mobile
+2
EA
Jan 2022
Report
67 pages
The State of Mobile Gaming 2022: Market Trends and Top Titles in the U.S., Europe, and Asia
Global mobile gaming revenue declined 6% year-over-year in Q1 2022 to $21.2 billion, ending a period of pandemic-driven growth due to market stabilization and inflation.
Consumer spending dropped 10% in the U.S. and 7% in Asia, while Google Play saw a 22% decrease in spending despite global downloads remaining resilient at 14 billion.
Emerging markets are driving growth, led by India’s 73% increase in consumer spending and Turkey’s 36% revenue surge, which established it as Europe’s fastest-growing market.
Market Analysis
Global
Mobile
+1
Sensor Tower
Jan 2022
Report
230 pages
Türkiye Game Market 2022 Report
The Turkish gaming market generated $625 million in 2022, reflecting a structural pivot from hyper-casual volume toward sustainable, high-quality PC, console, and hybrid-casual intellectual property.
Investment activity reached a record $424 million across 23 deals, establishing Istanbul as a premier global hub for gaming capital.
While the number of new gaming startups fell by 48% year-over-year, the remaining 6,000 publishers are increasingly prioritizing long-term viability through AI integration and professionalized operations.
Market Analysis
Marketing
Advertising
+2
Riot Games
Jan 2022
Report
15 pages
Mobile Games on iOS: Winter Results and Forecasts for Spring 2022
Games accounted for 11.3% of all new iOS releases during the winter 2021–2022 period, significantly lower than the 81% share initially anticipated by pre-order data.
Puzzle games were the most active gaming genre in winter 2021–2022, with approximately 2,200 new titles representing 17.1% of all game releases.
Gaming is projected to dominate the spring 2022 release cycle, currently accounting for 82.4% of all apps in the pre-order phase.
Market Analysis
Market Forecast
Mobile
+1
Apptica
Jan 2022
Report
40 pages
2022 The Israeli Mobile Game Market Report
The Israeli mobile gaming industry has grown by 760% since 2016, reaching $9 billion in annual revenue across a ecosystem of 200 companies and 14,000 employees.
Android now accounts for 70% of all mobile game advertising, a shift driven by Apple’s IDFA privacy changes.
Despite a 4.2% increase in the number of active advertisers, total ad creative volume declined by 17.8% in 2022, with the sharpest contraction occurring in the RPG segment.
Market Analysis
Mobile
Marketing
+2
SocialPeta
Jan 2022
Report
51 pages
Global Esports & Live Streaming Market Report 2022
Global esports revenue is projected to reach $1.38 billion in 2022, with a total audience of 532 million, and is expected to grow to $1.86 billion by 2025.
Sponsorship currently accounts for nearly 60% of total esports revenue, though organizations are shifting toward direct-to-fan models like digital merchandise and loyalty programs to improve financial sustainability.
The live streaming audience is forecast to reach 1.41 billion by 2025, driven by the integration of non-gaming content and interactive features to boost user retention.
Esports
Streaming
Market Analysis
+3
Newzoo
Jan 2022
Whitepaper
106 pages
2022 Global White Paper on Mobile Advertising & Marketing
The mobile gaming market is shifting toward quality over volume, evidenced by a 2% decline in total advertisers and a 27.83% reduction in ad creatives during the first half of 2022.
RPG and strategy titles remain the primary revenue drivers, commanding the highest advertising costs with average CPMs reaching $21.58.
Video is the dominant advertising format, accounting for over 86% of all ad creatives as marketers prioritize dramatic storytelling and influencer-led content.
Market Analysis
Mobile
Marketing
+3
SocialPeta
Jan 2022
Report
42 pages
The State of Mobile Game and App Markets: H1 2022
Marketers reduced mobile game creative volume by nearly 30% year-over-year in H1 2022, shifting focus from raw install volume to performance metrics like Cost Per Purchase and In-App Purchase Return on Ad Spend.
Advertising costs rose significantly, with CPMs increasing 18% for mobile games and 64% for non-gaming applications.
Advertisers are increasingly prioritizing the Android ecosystem, which now accounts for approximately 70% of all mobile game creatives.
Market Analysis
Mobile
Marketing
+3
AdQuantum
Jan 2022
Report
18 pages
Consumer Insights: Games and Esports 2022
The research is based on a global dataset of over 75,000 consumers across 36 international markets, covering North America, Europe, Latin America, the Middle East, and the Asia-Pacific region.
Consumer spending is primarily driven by three factors: price sensitivity, the desire for exclusive content, and the need for social connectivity.
Gaming engagement is categorized into distinct personas, with 'Time Fillers' and 'Mainstream Gamers' identified as the most prevalent segments.
Market Analysis
Player Demographics
Player Behavior
+5
Newzoo
Jan 2022
Report
31 pages
2022 App Marketer Survey
Privacy regulations are the primary industry obstacle, with 64% of marketers reporting negative impacts from Apple’s App Tracking Transparency (ATT) rollout.
Data loss resulting from privacy changes has left 73% of marketers feeling uninformed, while 72% report increased costs for user acquisition.
Despite a mixed industry outlook, 59% of marketers have increased their 2022 performance targets, though 48% are currently struggling to meet these goals.
Market Analysis
User Acquisition
Marketing
+3
Liftoff
Jan 2022
Previous
1
…
16
17
18
…
23
Next
