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World of Warcraft

GameBy Blizzard Entertainment · Released Nov 23, 2004

Documents about World of Warcraft

Cover of London Games Festival: The VGIM Guide
Article

London Games Festival: The VGIM Guide

The London Games Festival serves as a significant two-week celebration of the city’s £2 billion video games sector, acting as a central hub for industry professionals and the public.

  • London's video games sector is valued at £2 billion, with the London Games Festival serving as a primary hub for industry networking and talent showcasing.
  • Blizzard has successfully resolved IP disputes with NetEase, facilitating the return of World of Warcraft to the Chinese market.
  • Miniclip has acquired Futurlab, the developer behind Powerwash Simulator, as industry consolidation continues.
Video Games Industry MemoApr 2024
Cover of Activision Blizzard and NetEase Resume Partnership: China
Article

Activision Blizzard and NetEase Resume Partnership: China

Activision Blizzard and NetEase have officially resumed their strategic partnership to distribute Blizzard’s gaming portfolio within mainland China.

  • Activision Blizzard and NetEase officially resumed their partnership in China on April 10, 2024, restoring access to titles including World of Warcraft, StarCraft II, Hearthstone, and Overwatch 2.
  • The companies had previously parted ways in January 2023 due to a financial dispute regarding the operation of Blizzard games in the Chinese market.
  • NetEase remains the primary partner for this relaunch because the company holds the existing government approval rights for Activision Blizzard’s game portfolio in China.
The Esports AdvocateApr 2024
Cover of Bobby Kotick to Leave Activision Blizzard on Dec. 29
Article

Bobby Kotick to Leave Activision Blizzard on Dec. 29

Following Microsoft’s $68.7 billion acquisition of Activision Blizzard King, the company is undergoing a significant leadership transition.

  • Bobby Kotick will step down as CEO of Activision Blizzard on December 29, 2023, following Microsoft's $68.7 billion acquisition of the company.
  • Activision Blizzard's leadership team, including the heads of Activision Publishing, Blizzard Entertainment, and King, will now report directly to Matt Booty, the President of Game Content and Studios at Microsoft.
  • The CEO role at Activision Blizzard will not be filled; instead, the company is being integrated into the broader Microsoft Gaming organizational structure.
The Esports AdvocateDec 2023
Cover of Cologne Gaming Network Partners With Razer
Article

Cologne Gaming Network Partners With Razer

The Cologne Gaming Network (CGN Esports), a German esports organization, has entered into a partnership with the European division of Razer, a global manufacturer of gaming peripherals.

  • German esports organization Cologne Gaming Network (CGN Esports) has entered into a partnership with the European division of hardware manufacturer Razer.
  • Under the agreement, Razer will provide its esports-specific gaming peripherals to CGN’s professional Valorant and Fortnite rosters for use in competition.
  • Razer intends to utilize feedback from CGN’s professional players to assist in the future development of its esports hardware lineup.
The Esports AdvocateDec 2023
Cover of Top Games in Live-Streaming: November 2023
Article

Top Games in Live-Streaming: November 2023

The live-streaming landscape in November 2023 was characterized by significant shifts in viewership, driven largely by major content updates and seasonal events.

  • League of Legends remained the most-watched game in November 2023 with 172.2 million hours watched, despite a 4% decline from the previous month.
  • Fortnite experienced a 232% surge in viewership to 150.9 million hours, driven by the release of original game maps.
  • World of Warcraft viewership more than doubled, increasing by 102% to 84.7 million hours due to server updates and specific streaming events.
Stream HatchetDec 2023
Cover of Sodapoppin’s Onlyfangs WoW Guild Welcomes Pokimane and CohhCarnage
Article

Sodapoppin’s Onlyfangs WoW Guild Welcomes Pokimane and CohhCarnage

The recruitment of prominent streamers Pokimane and CohhCarnage into Sodapoppin’s World of Warcraft (WoW) guild, Onlyfangs, signals a strategic shift in how content creators are leveraging the game to drive engagement.

  • Streams featuring the 'Onlyfangs' World of Warcraft guild generated 3 million hours watched between November 7 and November 13, 2023.
  • The OTK network is actively leveraging guilds like Onlyfangs and events like the Mak’Gora tournament to transform World of Warcraft into a central hub for cross-community content creation.
  • Twitch streamers Pokimane and CohhCarnage joined the Onlyfangs guild, reaching peak individual viewerships of 25,000 and 20,000 respectively during their WoW gameplay.
Stream HatchetNov 2023
Cover of Mak’Gora Event Boosts World of Warcraft Viewership 50%
Article

Mak’Gora Event Boosts World of Warcraft Viewership 50%

The OTK and Starforge Systems Hardcore Mak’Gora event, held in October 2023, served as a significant catalyst for World of Warcraft’s performance in the live-streaming sector.

  • The OTK/Starforge Hardcore Mak’Gora event drove a 50% increase in World of Warcraft’s weekly viewership, helping the game reach the 7th spot in total streaming hours for the week of October 31, 2023.
  • The Mak’Gora event accounted for 25% of World of Warcraft’s total live-streaming viewership during the week of the finals.
  • The event reached a peak of 282,000 concurrent viewers, which represented 80% of the game’s total peak viewership for that week.
Stream HatchetNov 2023
Cover of CMA Considers New Proposal From Microsoft to Finalize Activision Blizzard Acquisition
Article

CMA Considers New Proposal From Microsoft to Finalize Activision Blizzard Acquisition

The United Kingdom’s Competition and Markets Authority (CMA) initiated a phase one investigation into a revised proposal from Microsoft regarding its $69 billion acquisition of Activision Blizzard.

  • The UK's Competition and Markets Authority (CMA) has set an October 18, 2023, deadline to rule on a new proposal from Microsoft regarding its $69 billion acquisition of Activision Blizzard.
  • To address previous regulatory concerns regarding cloud gaming, Microsoft has proposed divesting the cloud streaming rights for all current and future Activision Blizzard titles to Ubisoft for a 15-year period.
  • Activision Blizzard CEO Bobby Kotick stated that the divestiture proposal does not alter the core merger agreement, closing deadline, or the cash consideration to be paid per share.
The Esports AdvocateAug 2023
Cover of Denied: FTC Loses Bid for Preliminary Injunction Against Microsoft’s Acquisition of Activision Blizzard
Article

Denied: FTC Loses Bid for Preliminary Injunction Against Microsoft’s Acquisition of Activision Blizzard

A federal judge has denied the Federal Trade Commission’s request for a preliminary injunction to block Microsoft’s proposed $69 billion acquisition of Activision Blizzard.

  • A federal judge denied the Federal Trade Commission’s request for a preliminary injunction to block Microsoft’s $69 billion acquisition of Activision Blizzard.
  • The court ruled that the FTC failed to demonstrate that the merger would likely lead to a substantial lessening of competition, noting that evidence suggested the deal would increase consumer access to content.
  • While the ruling removes a major U.S. legal barrier, Microsoft must still resolve regulatory concerns in the United Kingdom, Canada, New Zealand, and Australia.
The Esports AdvocateJul 2023
Cover of Activision Blizzard, Blocked
Article

Activision Blizzard, Blocked

The United Kingdom’s Competition and Markets Authority (CMA) blocked Microsoft’s proposed $70 billion acquisition of Activision Blizzard in April 2023, citing significant concerns regarding the future of the cloud gaming market.

  • In April 2023, the UK's Competition and Markets Authority (CMA) blocked Microsoft’s proposed $70 billion acquisition of Activision Blizzard.
  • The CMA cited concerns that the merger would stifle competition in the cloud gaming market by allowing Microsoft to restrict access to major titles like Call of Duty, Overwatch, and World of Warcraft.
  • Regulators rejected Microsoft’s proposed ten-year licensing agreements with Nintendo and Steam, deeming the concessions insufficient to prevent market dominance.
Shannon LiaoApr 2023
Cover of UK Competition and Markets Authority Prevents Microsoft’s Proposed Purchase of Activision Blizzard
Article

UK Competition and Markets Authority Prevents Microsoft’s Proposed Purchase of Activision Blizzard

The UK Competition and Markets Authority (CMA) formally blocked Microsoft’s proposed acquisition of Activision Blizzard in April 2023, citing significant concerns regarding the preservation of competition and innovation within the cloud gaming sector.

  • In April 2023, the UK Competition and Markets Authority (CMA) formally blocked Microsoft’s proposed acquisition of Activision Blizzard to prevent a monopoly in the cloud gaming sector.
  • The CMA identified that Microsoft already holds a dominant 60% to 70% share of the global cloud gaming market, supported by its Azure and Windows infrastructure.
  • Regulators concluded that acquiring major franchises like Call of Duty, Overwatch, and World of Warcraft would give Microsoft a commercial incentive to restrict these titles to its own cloud platforms.
Game World ObserverApr 2023
Cover of Industry Veteran Sam Braithwaite Joins ESL FACEIT Group
Article

Industry Veteran Sam Braithwaite Joins ESL FACEIT Group

ESL FACEIT Group (EFG) has appointed industry veteran Sam Braithwaite as its new vice president of game ecosystems for mobile.

  • ESL FACEIT Group (EFG) has appointed industry veteran Sam Braithwaite as the new vice president of game ecosystems for mobile.
  • Braithwaite will lead the strategic direction of the Snapdragon Pro Series, a mobile esports circuit operated in partnership with Qualcomm Technologies and Samsung.
  • Prior to joining EFG, Braithwaite served as the global director of esports at Activision Blizzard for nearly four years, managing titles including Hearthstone and World of Warcraft.
The Esports AdvocateApr 2023