World Cup
Game
Documents about World Cup
Taobao Sponsors LGD Gaming Dota 2 Team
Taobao, the e-commerce platform owned by Alibaba Group, has entered into a sponsorship agreement with the Chinese esports organization LGD Gaming.
- Taobao, the e-commerce platform owned by Alibaba Group, has signed a sponsorship deal with the LGD Gaming Dota 2 division.
- The partnership is exclusive to the LGD Gaming Dota 2 team and does not extend to other divisions operated by the organization.
- As part of the branding agreement, the Taobao logo will be displayed on the center chest of the team's official jerseys.
Qiddiya City Club Program Details
The Qiddiya City Club Program serves as a strategic financial incentive initiative designed to attract international esports organizations, game developers, and publishers to Saudi Arabia’s Qiddiya City, a massive government-funded development project.
- The Qiddiya City Club Program is a Saudi government-funded incentive scheme designed to attract over 30 esports organizations, 25 game studios, and 10 tournament organizers to a new $350B mega-city project near Riyadh.
- Participating organizations receive an annual marketing budget of $9.5M from 2024–2029, along with subsidies for administrative staff, pro-team bootcamps, and facility establishment costs.
- The program mandates strict requirements, including the establishment of a Saudi legal entity by H1 2025, the employment of 12 full-time administrative staff at the Qiddiya facility by launch, and the permanent relocation of one professional team to the city by 2028.
Top 10 Live Streamers for June 2024
The June 2024 live streaming landscape was defined by a transition away from the Kings World Cup, with top creators leveraging celebrity collaborations, IRL content, and marathon gaming sessions to maintain audience engagement.
- Kai Cenat led all streamers in June 2024 with an average minute viewership (AMA) of 120K, a 32% increase driven by his Elden Ring DLC marathon and a high-profile collaboration with Kevin Hart.
- IShowSpeed secured the second spot with 79K AMA, leveraging IRL travel content and appearances at the UEFA European Championship to become the only YouTube Gaming creator in the top 10.
- The top 10 list saw a shift toward IRL and variety content as the post-Kings World Cup period led to a general decline in viewership across the sector.
Unilever Brings Top Brands to Esports World Cup
The Esports World Cup Foundation has secured a sponsorship agreement with Unilever, featuring the company’s CLEAR MEN Shampoo and AXE Body Spray brands.
- Unilever brands CLEAR MEN Shampoo and AXE Body Spray have signed on as official partners for the Esports World Cup in Riyadh, Saudi Arabia.
- The Esports World Cup is a multi-week, multi-discipline event running from July 3 to August 25, 2024.
- While financial terms were not disclosed, the partnership aims to reach the 18-24 male demographic in the region through venue branding, broadcast presence, and on-site product activations.
TikTok Partners With the Esports World Cup
TikTok has entered into a strategic partnership with the Esports World Cup (EWC) Foundation to serve as a digital platform for the inaugural eight-week international competition held in Riyadh, Saudi Arabia.
- TikTok has entered a partnership with the Esports World Cup to serve as a content platform for the eight-week tournament held in Riyadh, Saudi Arabia.
- The Esports World Cup runs from July 3 to August 25, 2024, and is facilitated by the ESL FACEIT Group, a subsidiary of the Saudi government-owned Savvy Games Group.
- TikTok will launch a dedicated in-app EWC Hub to aggregate content from broadcasters, teams, and players, while also producing exclusive behind-the-scenes reports and live broadcasts.
Aramco Named Main Partner of Esports World Cup
The Esports World Cup Foundation has entered into a strategic partnership with Aramco, the government-owned petroleum and natural gas company, designating the energy firm as a main partner for the inaugural Esports World Cup.
- Aramco has been named a main partner of the Esports World Cup, a multi-week competition taking place in Riyadh, Saudi Arabia, from July 3 to August 25, 2024.
- As part of the partnership, Aramco will serve as the official title partner of the 'Aramco SIM Arena,' a dedicated space featuring racing simulators for community tournaments.
- The Esports World Cup is funded by a grant from the Saudi Arabian government and is facilitated by the ESL FACEIT Group, a subsidiary of the Saudi-owned Savvy Games Group.
HONOR Named Main Partner of Esports World Cup
The Esports World Cup Foundation has secured a partnership with global mobile phone manufacturer HONOR, naming the company a main partner for the inaugural Esports World Cup.
- HONOR has been named a main partner of the Esports World Cup, which takes place in Riyadh, Saudi Arabia, from July 3 to August 25, 2024.
- The HONOR 200 Pro smartphone will serve as the official device for mobile esports competitions, including Free Fire, Honor of Kings, and the Women’s ML:BB tournament.
- The Esports World Cup is funded by a grant from the Saudi Arabian government and is facilitated by the ESL FACEIT Group, a subsidiary of the Saudi-owned Savvy Games Group.
Star Sports Network Secures Esports World Cup Media Rights
Star Sports Network, a subsidiary of Disney Star, has secured the exclusive media rights to broadcast the Esports World Cup within India.
- Star Sports Network, a subsidiary of Disney India, has secured the exclusive broadcasting rights for the Esports World Cup in India.
- The Esports World Cup is a multi-week, multi-discipline tournament taking place in Riyadh, Saudi Arabia, running from July 3 to August 25, 2024.
- Financial terms of the media rights agreement between Star Sports Network and the Esports World Cup Foundation were not disclosed.
The RLCS Major 2 Drives Up Views on Live Streaming
The Rocket League Championship Series (RLCS) Major 2, held in London from June 20 to June 23, 2024, demonstrated significant engagement on live-streaming platforms.
- The RLCS Major 2 generated 2.6 million hours watched and a peak viewership of nearly 300,000 over its four-day duration from June 20–23, 2024.
- Co-streaming was a primary driver of engagement, accounting for 1.2 million hours watched, or 46% of the event's total viewership.
- French-speaking audiences dominated the co-streaming landscape, with the top two channels, RocketBaguette (348K hours) and Gotaga (234K hours), significantly outperforming the top American co-streamer, AlphaKep (122K hours).
Esports World Cup Partners With LG UltraGear
The Esports World Cup Foundation has secured a partnership with LG UltraGear, designating the brand as the main partner and exclusive gaming monitor sponsor for the inaugural Esports World Cup.
- The Esports World Cup Foundation has named LG UltraGear as the exclusive gaming monitor sponsor and a main partner for the inaugural Esports World Cup.
- The competition will take place in Riyadh, Saudi Arabia, from July 3 to August 25, 2024.
- LG UltraGear will supply approximately 990 of its 32GS95UE OLED gaming monitors for use during tournament matches and at interactive brand booths.
Honor of Kings Invitational Season 2
Level Infinite, a gaming brand under Tencent, has announced the operational details for the Honor of Kings Invitational Season 2.
- Tencent's Level Infinite will host the Honor of Kings Invitational Season 2 in Kuala Lumpur, Malaysia, from June 29 to July 7, 2024.
- The tournament features a $300,000 USD total prize pool and serves as a qualifier for the Honor of Kings Invitational Midseason at the Esports World Cup in Riyadh.
- Thirteen international teams will compete in the event, including Team Vitality, Vivo Keyd Stars, Loops, and various regional representatives from the Philippines, Brazil, Turkey, and Indonesia.
PUBG Mobile World Cup Group Draw
The PUBG Mobile World Cup (PMWC) has finalized its group stage structure, organizing 24 international teams into three distinct groups—Red, Green, and Yellow—to compete for advancement in the upcoming tournament held in Riyadh, Saudi Arabia.
- The PUBG Mobile World Cup (PMWC) will feature 24 teams competing in Riyadh, Saudi Arabia, as part of the broader Esports World Cup.
- Participating teams were divided into three groups—Red, Green, and Yellow—based on their performance in regional leagues including the PEL, PMPS, PMRC, and PMJL.
- The tournament structure begins with a Group Stage where the top 12 teams qualify directly for the Main Tournament.