Esports World Cup Partners With LG UltraGear

Key insights

7 takeaways

01
The Esports World Cup Foundation has named LG UltraGear as the exclusive gaming monitor sponsor and a main partner for the inaugural Esports World Cup.
02
The competition will take place in Riyadh, Saudi Arabia, from July 3 to August 25, 2024.
03
LG UltraGear will supply approximately 990 of its 32GS95UE OLED gaming monitors for use during tournament matches and at interactive brand booths.
04
The partnership includes on-site branding, broadcast visibility, and the hosting of coaching sessions facilitated by the LG-sponsored Gen.G Global Academy.
05
Financial terms of the sponsorship agreement were not disclosed.
06
The Esports World Cup is facilitated by the ESL FACEIT Group, a subsidiary of the Saudi government-owned Savvy Games Group.
07
LG UltraGear joins a growing list of event partners that includes Pepsi, Adidas, Bayes Esports, KitKat, stc Group, and Audiotool.

Summary

The Esports World Cup Foundation has secured a partnership with LG UltraGear, designating the brand as the main partner and exclusive gaming monitor sponsor for the inaugural Esports World Cup. The event, which is scheduled to take place from July 3 to August 25, 2024, in Riyadh, Saudi Arabia, serves as a significant platform for the brand to engage with a global competitive gaming audience. While the financial terms of the agreement remain undisclosed, the collaboration highlights the ongoing expansion of corporate sponsorships within the Saudi-funded tournament circuit.

Under the terms of the agreement, LG UltraGear will supply approximately 990 of its 32GS95UE OLED gaming monitors for use during league matches and at dedicated interactive booths. The partnership also includes extensive branding opportunities across event broadcasts and physical venues. Furthermore, the brand will host coaching sessions facilitated by the Gen.G Global Academy, providing fans with opportunities to interact with the hardware and participate in promotional activities.

The Esports World Cup is a multi-discipline competition facilitated by the ESL FACEIT Group, a subsidiary of the Saudi government-backed Savvy Games Group. This partnership is part of a broader wave of commercial activity surrounding the event, which has also attracted sponsors such as Pepsi, Adidas, Bayes Esports, KitKat, stc Group, and Audiotool. The inclusion of LG UltraGear underscores the tournament's focus on integrating high-end gaming technology to enhance the professional athlete and spectator experience throughout the eight-week competition.