Stumble Guys
GameBy Scopely
Documents about Stumble Guys
Global Mobile Games in August: August 2023
The August 2023 snapshot of the global mobile gaming market highlights a mix of sustained franchise performance and emerging titles. In revenue, MONOPOLY GO! dominated the U.S.
- MONOPOLY GO! led the U.S. App Store in August 2023 with $72.5 million in revenue, marking a 67% increase over July.
- Casual and idle games saw massive download spikes, led by My Perfect Hotel with 5.3 million iOS downloads (a 10x increase) and Football League 2023 with 16.5 million Google Play downloads (a 180% MoM increase).
- High-end titles maintained strong revenue, with Fate/Grand Order surpassing $7 billion in lifetime earnings and MiHoYo’s Honkai: Star Rail and Genshin Impact generating $47.2 million and $17.8 million respectively.
Inside Scopely: Monopoly Go, Stumble Guys, & Its Future
Scopely has emerged as the leading mobile gaming company in the United States, achieving significant scale through a combination of strategic acquisitions and the development of high-performing titles.
- Scopely has tripled its revenue over the past 30 months and now employs over 2,000 people following its $4.9 billion acquisition by Savvy Games Group.
- The company is shifting its strategic focus from mobile-only development to cross-platform expansion, specifically targeting PC and console markets.
- Monopoly GO! serves as the company's primary growth engine, utilizing social mechanics to achieve industry-leading player retention and organic virality.
Stumbling Into a Multiplayer Hit Downloaded 2 Million Times per Day - Christof Wegmann, Photon.
The development and meteoric rise of the mobile title Stumble Guys serves as a case study in organic growth, technical scalability, and strategic exit planning within the multiplayer gaming sector.
- Stumble Guys achieved massive scale with 25 million daily active users and 2 million daily downloads without formal user acquisition spending.
- The game demonstrated high initial engagement with a 55% day-one retention rate and reached break-even status within two weeks of its August 2020 launch.
- Technical scalability was achieved by supporting 32-player physics-based sessions on low-end mobile hardware, utilizing bots to ensure match viability and solve the 'empty game' problem.
Analyst Bulletin: Mobile Game Market Review August 2023
The mobile game market in August 2023 was characterized by significant revenue spikes driven by strategic collaborations, anniversary events, and the introduction of novel monetization mechanics.
- Stumble Guys' collaboration with MrBeast and the introduction of a new Skin Shard system in August led to its most successful event to date in the US, outperforming previous collaborations with Ubisoft's Rabbids and Barbie in revenue.
- Umamusume Pretty Derby's 2.5 anniversary update on August 24 resulted in a dramatic increase of over 1000% in daily revenue in Japan, driven by a vast gacha campaign and IAP bundle offers.
- Diablo Immortal launched a limited-time battle royale mode called Wild Brawl from August 9-22, featuring 24 players in six teams.
BarbieOps: How Mobile Games Are Using Blockbuster Movies to Boost Engagement
Mobile game developers are increasingly leveraging blockbuster film releases to drive user engagement and revenue through strategic LiveOps collaborations.
- Strategic movie tie-ins can significantly boost mobile game performance, as evidenced by Stumble Guys, where a Barbie-themed event doubled daily US revenue.
- Super Mario Run experienced a 200% increase in both daily revenue and downloads following a promotional campaign that allowed players to unlock up to 50% of the game for free to coincide with the Super Mario Bros. Movie release.
- Match Masters saw its daily revenue more than quadruple during its first-ever collaboration event, demonstrating the high impact of introducing limited-time branded content.
Analyst Bulletin: Mobile Game Market Review July 2023
The mobile gaming market in July 2023 was characterized by significant engagement through major content updates, cooperative gameplay events, and high-profile intellectual property collaborations.
- July 2023 saw major updates in mobile gaming, including new gameplay mechanics, monetization options, and IP collaborations, with Pokémon Sleep notably impacting player engagement.
- Diablo Immortal's new Blood Knight character class led to a 400% increase in daily iOS downloads, though it didn't result in a revenue spike as the class was not monetized.
- Monopoly GO!'s first cooperative event, Baking Partners (July 4-9), doubled daily iOS revenue around its launch, maintaining momentum afterward.
Eggy Party: Global Market Expansion Analysis
The analysis examines the market performance and global expansion potential of Netease’s mobile title, Eggy Party.
- NetEase is preparing a global launch for Eggy Party, a mobile casual game inspired by Fall Guys that features competitive multiplayer and a creative 'Eggy Workshop' mode.
- Eggy Party has achieved significant success in China, generating $151 million in lifetime revenue and 49.3 million downloads on iOS alone.
- Tencent and MiHoYo (HoYoverse) currently dominate the global mobile market, collectively controlling 50% of the top 10 worldwide revenue-generating games.
Where Are the Hybridcasual Hits?: Arcade, Hypercasual, Sport & Racing Genre Report
The mobile gaming landscape for Arcade, Hypercasual, Sports, and Racing genres is currently defined by a stark disconnect between high user acquisition and stagnant monetization.
- The hybridcasual genre is successfully bridging the gap between arcade accessibility and monetization, evidenced by Habby’s Survivor.io generating $214 million in revenue in less than a year, surpassing the lifetime revenue of its predecessor, Archero.
- Hypercasual publishers are facing a post-ATT landscape where iOS revenue and RPD have suffered significant declines due to degraded UA targeting, while Android revenue and RPD continue to trend upward.
- Social media, particularly TikTok, has become a primary driver for massive, organic download spikes, as seen when Subway Surfers hit No. 1 in global downloads following viral TikTok trends and an April Fools campaign in 2022.
Global Mobile Game Market Trends: January 2023
The January 2023 analysis of the global mobile game market highlights a surge in both advertising spend and revenue driven by strategic creative campaigns and seasonal events.
- Strategic seasonal events and collaborations drove massive revenue spikes, led by Mobile Legends: Bang Bang’s 187.4% MoM growth on the App Store and Monster Strike’s 77.9% increase on Google Play.
- Targeted advertising creative formats are highly effective, with Attack Hole utilizing mini-game themes to reach over 10 million global downloads and secure a top position on iOS ad charts.
- TV advertising and cross-platform marketing significantly impact revenue, evidenced by Royal Match achieving a nearly 200% revenue increase following its first TV campaign.
Stumble Guys vs. Eggy Party: Which Fall Guys Clone Is the King of Mobile?
The mobile gaming landscape has seen a surge in titles emulating the 60-player knockout party mechanics of Fall Guys.
- Stumble Guys has achieved significant scale with over 265 million downloads and $60 million in IAP revenue, capitalizing on the absence of an official Fall Guys mobile release.
- Stumble Guys differentiates itself from Fall Guys by integrating competitive features like tournament modes and special emotes, which introduce a pay-to-win element through mechanics like the 'Punch' and 'Slide' abilities.
- Eggy Party, published by NetEase, has seen a significant rise in daily revenue within the Chinese iOS market and distinguishes itself through advanced social features, including a custom map creator, an in-game streaming platform, and friendship/romance mechanics.
2022 Gaming Deals Review & Naavik’s Highlights Awards - The Metacast by Naavik
The global gaming industry faced a period of significant contraction throughout 2022, characterized by a marked decline in both deal volume and total investment value.
- The global gaming industry experienced a significant contraction in 2022, marked by a decline in both total investment value and deal volume driven by macroeconomic instability and rising interest rates.
- Regulatory scrutiny intensified in 2022, highlighted by the Federal Trade Commission’s record-setting settlement with Epic Games regarding privacy and monetization practices.
- Despite the downturn, venture capital firms hold substantial dry powder, which is expected to support ongoing M&A activity and private investment throughout 2023.
Physic Multiplayer Reaching the Top of the Charts
Physics-based gameplay serves as a powerful tool for game developers to drive player engagement and retention by leveraging intuitive, brain-based predictive systems.
- Physics-based mechanics drive high engagement by leveraging the human brain's natural ability to predict physical interactions, which reduces the need for complex onboarding.
- Deterministic networking engines like Quantum are essential for overcoming the technical challenges of synchronizing physics across distributed mobile clients.
- Stumble Guys achieved top-chart status in over 30 countries by utilizing a deterministic engine to create a low-friction, intuitive multiplayer experience that requires no traditional tutorials.
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