Stumble Guys
GameBy Scopely
Documents about Stumble Guys
Exit Games’ $55m Stake Buyback, Gardens’ $35m+ Round and Fireshine’s $4m Fair Games Acquisition
The gaming industry experienced a week of notable financial activity, with 13 tracked transactions totaling $100.3 million.
- Exit Games bought back a 10.5% stake from Firy (formerly Skillz) for $55 million in cash, simultaneously terminating the licensing agreements established in 2021.
- Gardens raised over $35 million in a Series B funding round led by Lightspeed, bringing the studio's total capital raised to more than $70.8 million since 2021.
- Fireshine Games acquired Danish developer Fair Games, the studio behind the 2.5-million-copy-selling game Necesse, for $4 million upfront with potential earn-outs of up to $2 million plus revenue-based incentives.
Stumble Guys: Player Count, Revenue & Downloads
Stumble Guys has established itself as a significant player in the mobile gaming market, evolving from a small indie project by Finnish studio Kitka Games into a global phenomenon following its 2022 acquisition by Scopely.
- Stumble Guys has achieved significant scale with 600 million total downloads and a current base of 38 million monthly active users and 3.6 million daily active users.
- The game has generated $168 million in lifetime mobile revenue, with a peak performance of $72 million in 2022 following its acquisition by Scopely from original developer Kitka Games.
- Annual revenue has experienced a downward trend, dropping from a $72 million peak in 2022 to $23 million in 2024, with $9 million recorded for the start of 2025.
Scopely Company Overview
Founded in 2011, Scopely has evolved from a mobile startup into a dominant global publisher and developer, specializing in free-to-play titles that leverage high-profile intellectual property and sophisticated live operations.
- In March 2025, Scopely acquired Niantic’s games business for $3.5 billion, gaining control of major titles including Pokémon GO, Pikmin Bloom, and Monster Hunter Now.
- Scopely is a wholly owned subsidiary of Savvy Games Group, which purchased the company in April 2023 for $4.9 billion.
- The company’s title MONOPOLY GO! is one of the fastest-growing mobile games in history, having surpassed $3 billion in lifetime revenue.
How Mobile Game Developers Are Using Anime to Boost Engagement and Revenue Across the Globe
Mobile game developers are increasingly leveraging anime intellectual property (IP) to drive player engagement and revenue through both dedicated game titles and strategic LiveOps collaboration events.
- The US anime market is projected to reach a valuation of over $60 billion by 2030, more than double its value from a decade ago.
- Mobile games are increasingly using anime collaborations to drive engagement, such as the Stumble Guys x My Hero Academia event in August 2024 and the Goddess of Victory: NIKKE x Evangelion crossover that triggered a notable download spike.
- PUBG Mobile has successfully integrated diverse anime IPs like Dragon Ball Super, Jujutsu Kaisen, and Spy × Family by creating unique, limited-time gameplay modes that feature iconic character abilities and thematic map changes.
From $1B to $10B in 5 Years: Scopely’s Journey to Mobile Game Success
Scopely’s rapid ascent in the mobile gaming industry, characterized by a growth trajectory from a $1 billion valuation to a $10 billion milestone over five years, is driven by a disciplined product-first strategy and a sophisticated approach to intellectual property (IP) management.
- Scopely scaled its valuation from $1 billion to $10 billion over a five-year period through a disciplined, product-first strategy.
- The mobile title MONOPOLY GO! became the fastest game in history to reach $3 billion in revenue by leveraging an established IP with gameplay that honors the brand's core essence.
- Savvy Games Group acquired Scopely in 2023 for $4.9 billion, providing the capital and autonomy necessary to pursue higher-risk, more ambitious development projects.
Stumble Guys: Adding LTV via Progression
The mobile title Stumble Guys has implemented a significant update by transforming its emote system into a set of upgradable abilities.
- Stumble Guys has introduced an upgradable emote ability system to shift the game from a high-volume, low-monetization 'portfolio feeder' toward a higher-LTV profit center.
- The new ability system integrates RPG-style progression mechanics into a casual game, leveraging existing features to minimize the complexity and onboarding friction typically associated with new systems.
- The introduction of abilities is paired with a new Ranked mode, which creates the necessary demand for players to acquire and upgrade abilities to remain competitive.
What We Can Learn About LiveOps From the 2024 Mobile Gamedev Award Winners
Successful LiveOps strategies in the current mobile gaming landscape prioritize high-quality intellectual property collaborations and the integration of social-competitive mechanics to sustain long-term player engagement.
- Successful IP collaborations, such as PUBG Mobile’s Dragon Ball Super Z event, go beyond cosmetic reskins by introducing dedicated, authentic gameplay modes that transform the core user experience.
- High-frequency collaboration strategies, exemplified by Stumble Guys, help maintain consistent engagement and defend market share against competitors by creating a continuous 'multiverse' of content.
- Social and competitive mechanics are powerful retention drivers; Monopoly GO! saw significant iOS revenue increases following the introduction of monthly Partner Events that foster community cooperation.
Analyst Bulletin: Mobile Game Market Review December 2023
The December 2023 Mobile Game Market Review provides an overview of significant updates, feature implementations, and competitive shifts within the global mobile gaming landscape.
- Tencent launched 'DreamStar' in December 2023, positioning it as a direct competitor to established party royale titles like 'Eggy Party' and 'Stumble Guys'.
- The 'digging' minigame mechanic, popularized by 'Royal Match', is gaining traction across the industry, with 'Cooking Madness' implementing its own version alongside a unique battle pass.
- Diablo Immortal introduced a new game mode inspired by the mechanics of 'Vampire Survivors' to expand its gameplay variety.
Global Mobile Games in August: August 2023
The August 2023 snapshot of the global mobile gaming market highlights a mix of sustained franchise performance and emerging titles. In revenue, MONOPOLY GO! dominated the U.S.
- MONOPOLY GO! led the U.S. App Store in August 2023 with $72.5 million in revenue, marking a 67% increase over July.
- Casual and idle games saw massive download spikes, led by My Perfect Hotel with 5.3 million iOS downloads (a 10x increase) and Football League 2023 with 16.5 million Google Play downloads (a 180% MoM increase).
- High-end titles maintained strong revenue, with Fate/Grand Order surpassing $7 billion in lifetime earnings and MiHoYo’s Honkai: Star Rail and Genshin Impact generating $47.2 million and $17.8 million respectively.
Analyst Bulletin: Mobile Game Market Review August 2023
The mobile game market in August 2023 was characterized by significant revenue spikes driven by strategic collaborations, anniversary events, and the introduction of novel monetization mechanics.
- Stumble Guys' collaboration with MrBeast and the introduction of a new Skin Shard system in August led to its most successful event to date in the US, outperforming previous collaborations with Ubisoft's Rabbids and Barbie in revenue.
- Umamusume Pretty Derby's 2.5 anniversary update on August 24 resulted in a dramatic increase of over 1000% in daily revenue in Japan, driven by a vast gacha campaign and IAP bundle offers.
- Diablo Immortal launched a limited-time battle royale mode called Wild Brawl from August 9-22, featuring 24 players in six teams.
BarbieOps: How Mobile Games Are Using Blockbuster Movies to Boost Engagement
Mobile game developers are increasingly leveraging blockbuster film releases to drive user engagement and revenue through strategic LiveOps collaborations.
- Strategic movie tie-ins can significantly boost mobile game performance, as evidenced by Stumble Guys, where a Barbie-themed event doubled daily US revenue.
- Super Mario Run experienced a 200% increase in both daily revenue and downloads following a promotional campaign that allowed players to unlock up to 50% of the game for free to coincide with the Super Mario Bros. Movie release.
- Match Masters saw its daily revenue more than quadruple during its first-ever collaboration event, demonstrating the high impact of introducing limited-time branded content.
Analyst Bulletin: Mobile Game Market Review July 2023
The mobile gaming market in July 2023 was characterized by significant engagement through major content updates, cooperative gameplay events, and high-profile intellectual property collaborations.
- July 2023 saw major updates in mobile gaming, including new gameplay mechanics, monetization options, and IP collaborations, with Pokémon Sleep notably impacting player engagement.
- Diablo Immortal's new Blood Knight character class led to a 400% increase in daily iOS downloads, though it didn't result in a revenue spike as the class was not monetized.
- Monopoly GO!'s first cooperative event, Baking Partners (July 4-9), doubled daily iOS revenue around its launch, maintaining momentum afterward.
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