Knives Out
Game
Documents about Knives Out
PUBG Mobile Revenue Hit a New High of Nearly $33 Million: November 2018
PUBG Mobile achieved a significant financial milestone in November 2018, reaching a record-breaking $32.5 million in worldwide player spending.
- PUBG Mobile generated a record $32.5 million in worldwide revenue during November 2018, marking a 44% increase over October and a 26% increase over its previous peak in August.
- The game averaged approximately $1.1 million in daily player spending throughout November 2018.
- The United States was the top-earning market for the game in November, contributing $7.1 million (22% of total revenue), followed closely by Japan with $6.4 million (20%).
The Top Mobile Games for November 2018
The mobile gaming landscape in November 2018 was defined by shifting dominance within the battle royale genre.
- In November 2018, NetEase's battle royale title Knives Out became the highest-grossing game in its genre, generating over $52 million in monthly revenue.
- Knives Out entered the worldwide overall revenue top 10 for the first time in November 2018, securing the No. 9 position and out-earning both Fortnite and PUBG Mobile.
- Japan was the primary market for Knives Out, accounting for 93 percent of the game's total revenue for the month.
Top 30 Chinese Mobile Games by Overseas Revenue: October 2018
The mobile gaming landscape for Chinese developers in October 2018 was characterized by sustained dominance from established titles and significant growth from emerging international hits.
- NetEase’s 'Knives Out' and IGG’s 'Lords Mobile' maintained their positions as the top two grossing Chinese mobile games in overseas markets during October 2018.
- Yotta Games' 'Mafia City' climbed to the fifth position on the revenue chart, driven by increased performance in the Japanese and South Korean markets.
- Zulong Entertainment’s 'Langrisser' debuted at number 16 on the top 30 list following its late-September launch in Hong Kong, Macau, and Taiwan.
PUBG Mobile: 100 Million Gross Revenue and 225 Million Downloads
Tencent’s PUBG Mobile achieved significant commercial milestones in 2018, reaching 100 million dollars in gross revenue and 225 million total downloads across global markets.
- Tencent’s PUBG Mobile surpassed $100 million in overseas revenue across the App Store and Google Play in less than 200 days after enabling in-app purchases in mid-April 2018.
- The game has accumulated over 225 million total downloads globally, with China accounting for 33% of the total, followed by the United States at 11% and India at 8%.
- Compared to competitors, PUBG Mobile reached the $100 million revenue milestone more slowly than Epic Games’ Fortnite (90 days) and NetEase’s Knives Out (118 days).
PUBG Mobile Revenue Shoots Past $100 Million
PUBG Mobile reached a significant financial milestone in October 2018, surpassing $100 million in worldwide gross revenue. This achievement occurred within 200 days of the game’s monetization launch in mid-April 2018.
- PUBG Mobile surpassed $100 million in worldwide gross revenue across the App Store and Google Play in under 200 days following the start of monetization in mid-April 2018.
- Fortnite reached the $100 million revenue milestone more than twice as fast as PUBG Mobile, with Fortnite grossing $300 million within its first 200 days on the App Store alone.
- The United States is the largest revenue contributor for PUBG Mobile, accounting for 25% of total spending at $24.3 million.
July 2018 Top 30 Chinese Mobile Games by Overseas Revenue
The July 2018 rankings of Chinese mobile games by overseas revenue highlight shifting market leadership and the efficacy of new monetization strategies.
- IGG's 'Lords Mobile' reclaimed the top spot for Chinese mobile game revenue abroad in July 2018, generating $35 million with 20% of its revenue coming from the U.S.
- Tencent's 'PUBG Mobile' surged from 20th to 4th place in the July 2018 overseas revenue rankings following the introduction of the Royale Pass system.
- The implementation of the $10 'Elite Royale Pass' in 'PUBG Mobile' doubled the game's daily revenue by allowing players to unlock skins and accelerate progression.
Fortnite Revenue Hits $200 Million on iOS
Fortnite achieved a significant financial milestone on the iOS platform, reaching $200 million in worldwide player spending within five months of its mid-March 2018 launch.
- Fortnite reached $200 million in global gross revenue on iOS within five months of its mid-March 2018 launch.
- The game's revenue growth accelerated, taking 90 days to reach its first $100 million and only 60 additional days to reach the $200 million milestone.
- The United States is the primary market for the game, accounting for 63% of total iOS revenue, or approximately $126 million.
Fortnite Earns $100 Million in Its First 90 Days on Mobile
Fortnite achieved a significant financial milestone by generating $100 million in worldwide player spending on Apple’s mobile platform within its first 90 days of availability.
- Fortnite generated $100 million in worldwide player spending on Apple's mobile platform within its first 90 days following its March 15, 2018, launch.
- Despite an initial invite-only launch period, Fortnite reached the $100 million milestone significantly faster than competitors like Knives Out (173 days) and Honor of Kings (179 days).
- Fortnite's mobile revenue outperformed Knives Out by 335% and earned more than three times the revenue of Honor of Kings during their respective first 90 days on iOS.
PUBG Mobile: Market Analysis of Japan and South Korea
This analysis examines the initial 30-day performance of PUBG Mobile following its launch in the Japanese and South Korean mobile markets in mid-2018.
- In its first month post-launch, PUBG Mobile demonstrated stronger market penetration in South Korea than in Japan, maintaining a top-two position on the Korean App Store's free download chart.
- Japanese market performance for PUBG Mobile showed a significant decline in download rankings starting in late May, while the game's revenue ranking fell out of the top 100 on the Japanese App Store.
- NetEase’s Knives Out maintained its dominance in Japan during this period, consistently ranking in the top five for revenue and remaining unaffected by the entry of PUBG Mobile.
Top 30 Chinese Mobile Games in Overseas Markets: April 2018
The April 2018 analysis of Chinese mobile games in overseas markets identifies the top 30 titles by revenue and download volume across the Apple App Store and Google Play.
- In April 2018, the SLG title 'Three Kingdoms M' (三国志M) surged from 25th to 7th place on the overseas revenue chart, driven by a significant increase in spending by South Korean players.
- Tencent’s 'PUBG Mobile' maintained its position as the most downloaded Chinese mobile game abroad in April 2018, ranking second globally across all non-Chinese markets.
- The top six games on the overseas revenue leaderboard remained unchanged from March 2018, with 'Lords Mobile' (王国纪元) continuing to hold the number one spot.
$126 Million and Counting: Fortnite, How Do They Do It?
The analysis examines the monetization strategy of Fortnite, specifically focusing on its departure from traditional loot box mechanics in favor of a Battle Pass system.
- In February 2018, Fortnite generated $126 million in revenue, surpassing PUBG's $103 million to become the leading battle royale title on PC and console.
- Fortnite’s 'Battle Pass' model prioritizes player retention and conversion over traditional loot boxes by offering a clear, goal-oriented path to cosmetic rewards.
- The Battle Pass creates a 'Fear of Missing Out' (FOMO) effect by limiting seasonal content to specific timeframes, which encourages consistent player engagement and direct purchases.
Top 30 Chinese Mobile Games Overseas: March 2018
This analysis examines the performance of Chinese mobile games in international markets during March 2018, focusing on revenue generation and download volume across the Apple App Store and Google Play.
- Tencent’s 'PUBG Mobile' topped the March 2018 overseas download chart for Chinese mobile games after only two weeks of availability, with the U.S. accounting for over 18% of its downloads.
- NetEase’s 'Knives Out' reached the number two spot in overseas revenue for March 2018, with Japanese players contributing over 95% of the game's total revenue.
- IGG’s 'Lords Mobile' maintained its position as the top-grossing Chinese mobile game in overseas markets during March 2018.