Honor of Kings
GameBy TiMi Studio Group · Released Nov 26, 2015
Documents about Honor of Kings
Global Consumer Spending in Mobile Apps: 2020
The global mobile app market experienced record-breaking growth in 2020, driven by a shift in consumer behavior toward digital solutions for education, employment, and entertainment during the COVID-19 pandemic.
- Global consumer spending in mobile apps reached a record $111 billion in 2020, representing a 30.2% year-over-year increase from $85.2 billion in 2019.
- Mobile games generated $79.5 billion in 2020, accounting for 71.7% of total app store spending despite a slight decline in their overall market share due to the growth of non-game categories.
- The Apple App Store generated $72.3 billion in consumer spending, significantly outpacing the $38.6 billion generated on Google Play, though both platforms saw roughly 30% year-over-year growth.
The State of Mobile Gaming: An Analysis of Mobile Gaming Market Trends and Top Titles in the U.S., Europe, and Asia
The analysis demonstrates that the mobile-gaming market expanded dramatically during the COVID-19 pandemic, with global quarterly revenue reaching $33 billion in Q2 2020 and downloads climbing 39% to 16 billion.
- The mobile gaming market is bifurcated between mature markets like the U.S., Japan, and China, which generate the bulk of global revenue, and emerging regions like India and Brazil, which drive the majority of download volume.
- Hyper-casual games are the fastest-growing segment, surging from 757 million installs in Q1 2018 to over 3.4 billion in Q1 2021, representing more than 30% of all mobile downloads.
- Freemium models are the industry standard, accounting for 99% of App Store revenue, while subscription models remain a minority, utilized by only 29% of top U.S. games.
The State of MOBA Mobile Games 2021
This analysis explores the Multiplayer Online Battle Arena (MOBA) sub-genre within the mobile gaming market, focusing on its rapid financial growth and competitive landscape.
- The mobile MOBA market is a 'winner-takes-all' environment dominated by Tencent, Supercell, and ByteDance, making it difficult for new entrants to succeed without established brand recognition.
- Global MOBA player spending reached approximately $2 billion in the first half of 2021, with Asia accounting for 84 percent of total revenue.
- Honor of Kings is the industry leader with over $10 billion in lifetime revenue, while Pokémon Unite set a sub-genre record with 15 million downloads in its first two days following its September 2021 launch.
League of Legends: Wild Rift – Soft Launch Deconstruction & Competitor Analysis
This analysis evaluates the soft launch of League of Legends: Wild Rift, assessing its competitive positioning against established mobile multiplayer online battle arena (MOBA) titles.
- League of Legends: Wild Rift successfully replicates the core 5v5 MOBA gameplay and polished feel of the original PC title for mobile, utilizing virtual joysticks and a simplified UI.
- The mobile MOBA market is currently dominated by Honor of Kings and Mobile Legends: Bang Bang, with few new titles successfully entering the top-grossing 200 list in recent years.
- Wild Rift's monetization currently relies on direct purchases and fixed price points for champions and skins, lacking the aggressive gacha systems, battle passes, and progressive IAP-reward events found in its primary competitors.
Billion-Dollar Mobile Games in 2020
The mobile gaming industry experienced a significant surge in 2020, characterized by a record-breaking number of titles reaching the $1 billion annual revenue milestone.
- In 2020, a record five mobile games surpassed $1 billion in annual revenue, up from three titles in 2019 and 2018.
- PUBG Mobile (including the Chinese version Game For Peace) was the top-grossing game of 2020, generating approximately $2.6 billion, a 64.3% increase over 2019.
- Honor of Kings, also from Tencent, secured the second spot with nearly $2.5 billion in player spending, representing 42.8% year-over-year growth.
Top Grossing Mobile Games Worldwide: November 2020
This analysis details the top-grossing mobile games worldwide for November 2020, utilizing data from the Store Intelligence platform to track gross user spending across the Apple App Store and Google Play.
- Honor of Kings by Tencent was the top-grossing mobile game worldwide in November 2020, generating $230.5 million in user spending, a 62.5% increase from November 2019.
- PUBG Mobile, also from Tencent, ranked second with $173.8 million in revenue, representing 3.8% year-over-year growth.
- Genshin Impact by miHoYo ranked third globally with $143 million in revenue, with Japan serving as its largest market at $38 million (26.6% of total).
Genshin Impact Generates Close to $400 Million in First Two Months
Genshin Impact achieved significant commercial success in its initial launch phase, generating approximately $393 million in global mobile revenue during its first two months.
- Genshin Impact generated approximately $393 million in global mobile revenue during its first two months following its September 28, 2020, launch.
- The title averaged over $6 million in daily revenue during its first two months, ranking as the second highest-grossing mobile game worldwide during that period.
- Revenue for the second month reached $148 million, following an initial $245 million generated in the first month.
Analyst Bulletin: Mobile Game Market Review October 2020
The October 2020 mobile game market review provides a comparative analysis of industry trends across the United States, China, and Japan.
- Genshin Impact emerged as a major market disruptor in October 2020, securing a top 20 position in the US and consistently ranking in the top 5 in Japan, while also challenging the market dominance of Honor of Kings in China.
- Major mobile titles in the US, including Brawl Stars, Hearthstone, and Call of Duty Mobile, focused on expanding engagement through significant content additions like user-generated map tools, new PvP modes, and large-scale anniversary events.
- Collaboration events remained a primary strategy for driving engagement and monetization in Japan, with notable partnerships including Last Cloudia with Re:Zero, BladeX Lord with Seven Deadly Sins, and Monster Strike with Attack on Titan.
Global Mobile Game Revenue: First Nine Months of 2020
The global mobile gaming industry experienced significant growth during the first nine months of 2020, driven largely by the COVID-19 pandemic and subsequent stay-at-home mandates.
- Global mobile game revenue reached approximately $58.7 billion in the first nine months of 2020, representing a 25.7% year-over-year increase driven by pandemic-related lockdowns.
- Mobile game downloads surged 36.9% year-over-year to 42.7 billion during the first three quarters of 2020, significantly outpacing the 7.7% growth rate seen in the same period of 2019.
- The United States led global revenue with $16.5 billion (up 38.8% year-over-year), followed by Japan at $13 billion and China at $10.6 billion.
Top Mobile Games by Worldwide Revenue: October 2020
The primary objective is to identify the highest-grossing mobile games worldwide for October 2020, highlighting the dominance of Chinese publishers and the rapid success of new intellectual properties.
- Genshin Impact by miHoYo was the top-grossing mobile game worldwide in October 2020, generating approximately $239 million in player spending.
- Tencent’s Honor of Kings ranked second with $225 million in gross revenue, marking a 65.5% year-over-year increase compared to October 2019.
- Genshin Impact’s revenue was geographically diversified, with 31% from China, 24.5% from Japan, and 19% from the United States.
Genshin Impact Hits Nearly $250 Million in Its First Month
Genshin Impact achieved significant commercial success during its initial month of release, generating approximately $245 million in global player spending between September 28 and October 27, 2020.
- Genshin Impact generated approximately $245 million in global player spending during its first 30 days, making it one of the largest mobile game launches in history.
- The game achieved the highest global revenue of any mobile title between September 28 and October 27, 2020, outperforming established hits like Honor of Kings, PUBG Mobile, and Pokémon GO.
- China was the largest market for the game, contributing $82 million (33.5%) of total revenue, followed by Japan at $59 million (24%) and the U.S. at $45 million (18.3%).
Top Mobile Games by Worldwide Revenue: September 2020
The mobile gaming industry experienced significant revenue growth in September 2020, characterized by strong performances from established titles and successful new market entries.
- Tencent’s Honor of Kings was the top-grossing mobile game worldwide in September 2020, generating approximately $240 million in revenue, an 87% increase year-over-year.
- PUBG Mobile ranked second globally with over $198 million in revenue, representing 13.3% year-over-year growth, with 56.5% of its earnings coming from China.
- Coin Master achieved its best month ever in September 2020, earning nearly $113 million, a 121% increase year-over-year.
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