Honor of Kings
GameBy TiMi Studio Group · Released Nov 26, 2015
Documents about Honor of Kings
Top Grossing Mobile Games Worldwide: July 2022
The mobile gaming industry experienced a contraction in July 2022, with global player spending across the App Store and Google Play reaching $6.7 billion. This figure represents a 10.2 percent year-over-year decline.
- The global mobile games market generated $6.7 billion in player spending during July 2022, representing a 10.2% year-over-year decline.
- Tencent’s Honor of Kings was the top-grossing mobile game worldwide in July 2022, earning $225.8 million with 94.6% of its revenue originating from China.
- PUBG Mobile, also from Tencent, ranked second globally with $164.3 million in revenue, 69% of which was driven by its localized Chinese version, Game For Peace.
Top Grossing Mobile Games Worldwide: June 2022
The global mobile gaming market experienced a contraction in June 2022, generating approximately $6.4 billion in gross player spending across the Apple App Store and Google Play.
- The global mobile games market generated $6.4 billion in player spending in June 2022, representing a 10% year-over-year decline.
- Tencent’s Honor of Kings was the top-grossing mobile game worldwide in June 2022, earning $238.2 million, with 95% of that revenue originating from China.
- Genshin Impact ranked as the second-highest earning mobile game with $154 million in revenue, marking a 58.5% year-over-year increase.
Global App Spending: First Half of 2022
Global consumer spending on mobile applications reached $65 billion during the first half of 2022, representing a modest year-over-year increase of approximately 1 percent.
- Global consumer spending on mobile apps reached $65 billion in 1H 2022, a modest 1% increase year-over-year that signals a significant slowdown compared to the 24.8% growth seen in 1H 2021.
- Mobile game spending declined 6.6% year-over-year to $41.2 billion, with Google Play experiencing a sharper 14.8% drop compared to a 0.8% decrease on the Apple App Store.
- Apple’s App Store generated $43.7 billion in total revenue (up 5.6% Y/Y), while Google Play revenue fell 7.4% to $21.3 billion, marking a reversal of growth trends from the previous year.
Top Grossing Mobile Games Worldwide: May 2022
The mobile gaming industry experienced a contraction in May 2022, with global player spending across the Apple App Store and Google Play reaching $6.8 billion, an 8 percent decrease compared to the previous year.
- The global mobile games market generated $6.8 billion in player spending during May 2022, representing an 8 percent year-over-year decline.
- Tencent’s Honor of Kings was the top-grossing mobile game worldwide in May 2022, earning approximately $268 million with 95 percent of its revenue originating from China.
- PUBG Mobile, also from Tencent, ranked second globally with $206.3 million in gross revenue, with 67 percent of that total coming from its Chinese localized version, Game For Peace.
Top Grossing Mobile Games Worldwide: April 2022
This analysis identifies the top-grossing mobile games worldwide for April 2022, utilizing data from the Store Intelligence platform to track player spending across the Apple App Store and Google Play.
- The global mobile games market generated $7 billion in player spending during April 2022, representing a 4.6% year-over-year decline.
- Tencent’s Honor of Kings was the top-grossing mobile game worldwide in April 2022, earning $274.5 million with 6.2% year-over-year growth.
- PUBG Mobile, also from Tencent, ranked as the second highest-earning title with approximately $218 million in gross revenue.
PUBG Mobile Surpasses $8 Billion in Revenue
PUBG Mobile has reached a significant financial milestone, surpassing $8 billion in lifetime revenue.
- PUBG Mobile has surpassed $8 billion in lifetime revenue, ranking as the second highest-grossing mobile game globally behind Honor of Kings.
- The Chinese market, where the game is localized as Game For Peace, accounts for 57% of total lifetime revenue, totaling $4.7 billion.
- Apple’s App Store generates 81% of the game's total lifetime revenue, a figure significantly bolstered by the absence of Google Play in China.
Teamfight Tactics Is Making a Killing in China: How
The success of Teamfight Tactics in China, released locally as Battle of the Golden Spatula, serves as a case study in effective market localization and strategic publishing.
- Tencent successfully launched the Teamfight Tactics IP in China as 'Battle of the Golden Spatula,' immediately securing a top-3 position on the iOS top-grossing charts, a tier typically reserved for titles like Honor of Kings and PUBG Mobile.
- By branding the game as a domestic product rather than a foreign import, Tencent bypassed the multi-year licensing queue required for international titles, allowing for a significantly faster market entry.
- The game’s success is driven by a robust LiveOps strategy, including two concurrent Battle Passes and a high variety of permanent and limited-time game modes like 'Quick Mode,' 'Duo Mode,' and PVE boss challenges.
Global Consumer Spending in Mobile Apps 2021
Global consumer spending in mobile applications reached $133 billion in 2021, marking a 19.7 percent year-over-year increase from $111.1 billion in 2020.
- Global consumer spending in mobile apps reached $133 billion in 2021, representing a 19.7% year-over-year increase from $111.1 billion in 2020.
- Mobile games accounted for $89.6 billion in total spending, growing 12.6% year-over-year but continuing a multi-year trend of declining as a share of total app revenue.
- The Apple App Store generated $85.1 billion in revenue (up 17.7% Y/Y), while Google Play generated $47.9 billion (up 23.5% Y/Y), maintaining a revenue ratio of approximately 1.8:1.
AppMagic: Most Downloaded and Highest-Grossing Mobile Games of October 2021
This analysis provides an overview of the global mobile gaming landscape for October 2021, focusing on download volume and revenue generation.
- In October 2021, the mobile gaming market saw a significant trend of games based on the 'Squid Game' series, with five out of eight new top downloaded titles leveraging the show's brand.
- Free Fire MAX by Garena was the most downloaded game overall and on Android in October, accumulating 41.5 million downloads, with 39.7 million on Android.
- The Chinese version of League of Legends: Wild Rift (英雄联盟手游) by Tencent was the most downloaded iOS game in October, with 6.8 million downloads, and also entered the top-grossing charts, earning $43.5 million.
Genshin Impact Reaches $2 Billion in Revenue on Mobile Alone in Its First Year Since Launch
The provided material covers two distinct analytical snapshots of the mobile gaming industry, focusing on the financial performance of specific titles and broader trends in ad monetization.
- Genshin Impact generated $2 billion in mobile revenue within its first year of release, establishing it as one of the highest-grossing mobile titles globally.
- In 2025, mobile game advertising revenue across 19 major markets exceeded $12 billion, with 2.4 trillion total ad impressions served.
- The adoption of ad-based monetization in mobile games increased from 45.1% in July 2021 to 55.6% by May 2026, driven by stagnation in in-app purchase revenue.
Global App Revenue Climbed 15% Year-Over-Year in Q3 2021
Global mobile app revenue reached $33.6 billion in the third quarter of 2021, representing a 15.1% year-over-year increase.
- Global app revenue reached $33.6 billion in Q3 2021, a 15.1% year-over-year increase, though this growth rate is about half of the 32% seen in Q3 2020.
- Apple's App Store generated $21.5 billion in Q3 2021, outspending Google Play's $12.1 billion by 1.8 times, despite Google Play showing higher year-over-year growth at 18.6% compared to the App Store's 13.2%.
- TikTok was the highest-earning app globally in Q3 2021, with 41% year-over-year growth, and also the most downloaded app, experiencing about 1% year-over-year growth in installs.
Tencent’s Complicated Relationship With Chinese Government and Media Cost It $400 Billion
The Chinese video game industry, led by market giant Tencent, has faced significant financial and operational instability throughout 2021 due to intensifying government scrutiny and negative state media coverage.
- Tencent’s market capitalization has declined by more than $400 billion since reaching a peak of nearly $1 trillion in February 2021.
- The company lost $43 billion in market value in a single day following state media reports that labeled video games as "spiritual opium."
- Tencent currently controls 40% of the Chinese gaming market, holding significant stakes in major titles such as Honor of Kings, PUBG Mobile, and Clash Royale.
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