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Cover of Netmarble’s New Hit Ni No Kuni: Cross Worlds Surpasses $100 Million in Revenue
Article

Netmarble’s New Hit Ni No Kuni: Cross Worlds Surpasses $100 Million in Revenue

Netmarble’s mobile title, Ni No Kuni: Cross Worlds, achieved significant commercial success shortly after its June 2021 launch, surpassing $100 million in global revenue within just 11 days.

  • Netmarble’s Ni No Kuni: Cross Worlds generated $101.3 million in mobile revenue across the App Store and Google Play within its first 11 days of release.
  • The game reached the $100 million revenue milestone faster than Pokémon GO (12 days) and Genshin Impact (13 days).
  • Japan was the primary revenue driver, accounting for 45% of total spending, followed by South Korea at 35% and Taiwan at 15.7%.
Game World ObserverJun 2021
Article

Top Grossing Mobile Games Worldwide: January 2021

The mobile gaming industry experienced significant revenue growth in January 2021, with major titles demonstrating strong year-over-year performance.

  • Tencent’s Honor of Kings was the top-grossing mobile game worldwide in January 2021, generating $267.3 million in player spending, a 22% increase year-over-year.
  • PUBG Mobile, also from Tencent, ranked second with over $259 million in gross revenue, marking 26% year-over-year growth.
  • Genshin Impact generated $153.4 million in January 2021, with 74.2% of its total revenue originating from Asian markets, led by Japan at 33%.
Sensor TowerFeb 2021
Article

Mobile Games Market Spotlight: Japan

Japan remains a dominant force in the global mobile gaming industry, accounting for 22 percent of total worldwide player spending on the App Store and Google Play during the first nine months of 2020.

  • Japan accounted for 22% of all global mobile game player spending on the App Store and Google Play during the first nine months of 2020.
  • The Japanese mobile gaming market reached a record $14.5 billion in revenue in 2019, representing nearly 23% of the global market share.
  • Japanese publishers maintain strong local dominance, with eight of the top 10 revenue-generating mobile games in Japan between 2016 and 2020 originating from domestic companies.
Sensor TowerOct 2020
Article

Genshin Impact Generates $60 Million in First Week as it Becomes World’s No. 2 Grossing Mobile Game

The mobile role-playing game Genshin Impact, developed by miHoYo, achieved significant commercial success during its launch week, generating approximately $60 million in global player spending between September 28 and October 4, 2020.

  • Genshin Impact generated approximately $60 million in global player spending across the App Store and Google Play during its first week following its September 28, 2020, launch.
  • The title debuted as the world's No. 2 grossing mobile game, trailing only Tencent's Honor of Kings and surpassing PUBG Mobile.
  • International markets accounted for 58% of the game's total revenue, with $35 million earned outside of China compared to $25 million within the country.
Sensor TowerOct 2020
Article

Top Mobile Games by Worldwide Revenue: August 2020

The mobile gaming industry experienced significant revenue growth in August 2020, driven by seasonal trends and the ongoing impact of global pandemic-related lockdowns.

  • PUBG Mobile was the top-grossing mobile game worldwide in August 2020, generating $221 million in revenue, a 25.5% increase year-over-year.
  • Honor of Kings ranked second globally with $204.8 million in revenue, also achieving 25.5% year-over-year growth, with 95% of its earnings originating from China.
  • Fate/Grand Order and Knives Out both reached record-high monthly revenues in August 2020, earning $163 million and $79.5 million respectively.
Sensor TowerSep 2020
Cover of Superstar Session: Gaming: Key Market Insights for 2020
22 min
PocketGamer.biz22 min

Superstar Session: Gaming: Key Market Insights for 2020

The mobile gaming industry experienced significant growth and structural shifts throughout 2019, characterized by a transition toward core gaming experiences and a maturing global market.

  • Mobile gaming consumer spending reached approximately 86 billion dollars in 2019, accounting for roughly 75% of total app store revenue.
  • The market is becoming increasingly top-heavy, with the number of games generating over 100 million dollars annually growing by 60% between 2017 and 2019.
  • While casual and arcade titles dominate download charts, core genres—specifically action, battle royale (e.g., PUBG, Free Fire), and RPGs (e.g., Fate/Grand Order, Honor of Kings)—drive the majority of consumer spending and engagement time.
PocketGamer.bizFeb 2020
Cover of Top Game Genres by Revenues and Downloads
Article

Top Game Genres by Revenues and Downloads

This analysis examines the performance of mobile game genres by evaluating the 1,000 most downloaded and 1,000 highest-grossing titles over a 30-day period.

  • The Asian mobile market (Tier-1 East) exhibits significantly higher average Lifetime Value (LTV) across game genres compared to Western markets, with top-performing titles like Fate/Grand Order reaching an LTV of $430.
  • High-LTV genres are typically characterized by high production costs, requiring substantial content, complex mechanics, and premium technical quality, making them difficult to enter without significant investment.
  • Tencent dominates the Tier-1 East market, with its title Honor of Kings accounting for 95% of the MOBA genre's performance and generating approximately $5 billion in revenue on iOS in China alone.
AppMagicFeb 2020
Article

Top Mobile Games by Worldwide Revenue: September 2019

This analysis details the top-performing mobile games by worldwide gross revenue for September 2019, utilizing data from the Store Intelligence platform.

  • PUBG Mobile was the top-earning mobile game globally in September 2019, generating over $158.5 million in revenue, a 7.6x increase compared to September 2018.
  • Pokémon GO secured the second-highest worldwide revenue at approximately $116 million, marking a 33% year-over-year growth.
  • Square Enix’s Dragon Quest Walk, released exclusively in Japan on September 11, 2019, debuted in ninth place with $59.2 million in revenue from 1.5 million downloads.
Sensor TowerOct 2019
Article

Pokémon GO: August 2019 Revenue Analysis

Pokémon GO experienced a significant financial resurgence in August 2019, achieving its highest monthly revenue in three years.

  • Pokémon GO generated $110 million in worldwide revenue in August 2019, marking its highest monthly earnings since September 2016.
  • The August revenue represented a 76% month-over-month increase and a 44% year-over-year increase, largely driven by the introduction of Team Rocket in late July.
  • The United States and Japan were the top markets, contributing 40% ($44 million) and 31% ($34 million) of total monthly revenue, respectively.
Sensor TowerSep 2019
Article

Top Grossing Mobile Games Worldwide: August 2019

The mobile gaming landscape in August 2019 was characterized by significant revenue generation from established titles, with Sony’s Fate/Grand Order securing the top position globally.

  • Sony’s Fate/Grand Order was the top-grossing mobile game worldwide in August 2019, generating $162.7 million with a 27 percent year-over-year revenue increase.
  • Tencent’s PUBG Mobile ranked second globally with over $160 million in revenue, marking a 6.4x increase compared to August 2018.
  • Japan was the primary market for Fate/Grand Order, contributing 81 percent of the title's total global revenue.
Sensor TowerSep 2019
Cover of Japanese Mobile Gaming Market: 2018
Article

Japanese Mobile Gaming Market: 2018

The Japanese mobile gaming market experienced continued growth in 2018, reaching a total revenue of $13.3 billion.

  • The Japanese mobile gaming market reached $13.3 billion in revenue in 2018, reflecting a modest growth of $400 million compared to the $12.9 billion generated in 2017.
  • Market growth is decelerating significantly, with annual increases dropping from $2 billion in previous years to $1.6 billion between 2016 and 2017, and further to $400 million in 2018.
  • The top 10 highest-earning mobile games in Japan account for 40% of the total market revenue.
Game World ObserverAug 2019
Article

Global App Revenue Reached $34 Billion in the First Half of 2018: Up 28% Year-Over-Year

Global mobile application revenue experienced significant growth during the first half of 2018, reaching a combined $34.4 billion across the Apple App Store and Google Play.

  • Global mobile app and game spending reached $34.4 billion in the first half of 2018, a 27.8% increase compared to the same period in 2017.
  • Mobile games accounted for 78% of total app store revenue, generating $26.6 billion in the first half of 2018, up 19.1% year-over-year.
  • Apple’s App Store generated $22.6 billion in revenue—nearly double the $11.8 billion earned by Google Play—despite having significantly fewer downloads.
Sensor TowerJul 2018

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