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Article

Top Mobile Games by Worldwide Revenue: February 2020

This analysis details the top-grossing mobile games worldwide for February 2020, utilizing data from the Store Intelligence platform.

  • PUBG Mobile was the top-grossing mobile game worldwide in February 2020, generating over $191.6 million, a fivefold increase compared to February 2019.
  • Honor of Kings ranked second globally with $121.6 million in revenue, with 92.6% of its earnings originating from China.
  • Several top titles, including PUBG Mobile, Monster Strike, Coin Master, and Rise of Kingdoms, achieved their highest-ever monthly user spending in February 2020.
Sensor TowerMar 2020
Cover of 2020 Predictions #8: What Do the Kardashians and Casino Publishers Have in Common… CA$H!
Article

2020 Predictions #8: What Do the Kardashians and Casino Publishers Have in Common… CA$H!

The mobile casino gaming sector experienced significant financial expansion in 2019, generating $3.3 billion in revenue despite a notable stagnation in new download volumes.

  • The social casino category achieved $3.3 billion in revenue in 2019, representing a 26% year-over-year growth despite stagnant download volumes.
  • Playtika’s WSOP surpassed Zynga Poker to become the market leader in the poker sub-genre, as Zynga Poker experienced a 16% year-over-year decline in winnings.
  • The bingo sub-genre is highly consolidated, with 89% of 2019 revenue generated by only five apps: Bingo Blitz, Bingo Bash, Bingo Pop, Bingo Showdown, and Bingo Party.
Deconstructor of FunFeb 2020
Article

European Mobile App Consumer Spending Grew 19% in 2019 to More Than $11 Billion

The European mobile application market experienced significant growth in 2019, with consumer spending reaching $11.2 billion.

  • European mobile app consumer spending reached $11.2 billion in 2019, representing an 18.9% year-over-year increase.
  • Mobile gaming accounted for 66.3% of total European app revenue, generating $7.4 billion in 2019, a 14.6% increase over the previous year.
  • Unlike the global market, Google Play was the primary driver of revenue in Europe, accounting for 57% of gaming revenue and 46.3% of total app spending.
Sensor TowerJan 2020
Article

Top Mobile Games by Worldwide Revenue: November 2019

The mobile gaming landscape in November 2019 was characterized by significant revenue growth among top-tier titles, with Tencent maintaining a dominant market position.

  • PUBG Mobile was the highest-grossing mobile game worldwide in November 2019, generating approximately $158 million in user spending, a 5x increase compared to November 2018.
  • Honor of Kings ranked second with nearly $120 million in gross revenue, maintaining a 94% revenue concentration within the Chinese market.
  • Coin Master achieved its best-ever monthly revenue performance in November 2019, earning more than $63 million.
Sensor TowerDec 2019
Article

Top Mobile Games by Worldwide Revenue: October 2019

The mobile gaming industry experienced significant revenue shifts in October 2019, characterized by the dominance of established titles and the rapid ascent of new market entrants.

  • PUBG Mobile by Tencent was the highest-earning mobile game in October 2019, generating $153.9 million in worldwide revenue, a 7x increase compared to October 2018.
  • Honor of Kings, also from Tencent, ranked second with $116.2 million in gross revenue, with 92% of its earnings originating from the Chinese market.
  • Moon Active’s Coin Master entered the top 10 global revenue rankings for the first time in October 2019, generating $63.1 million.
Sensor TowerNov 2019
Article

Great Britain and Germany Lead the Way as European App Spending Grows 17.6% in Q3 2019

European mobile app spending reached $2.85 billion in the third quarter of 2019, marking a 17.6 percent year-over-year increase.

  • European mobile app revenue grew 17.6% year-over-year to $2.85 billion in Q3 2019, with the App Store accounting for 54.1% of that total.
  • Great Britain led European markets in total app revenue at $543.2 million, while Germany followed closely at $521.6 million.
  • Mobile gaming accounted for 66.2% of total European app revenue, generating $1.9 billion in Q3 2019, a 14.4% increase from the previous year.
Sensor TowerOct 2019
Cover of Mobile Games Revenue for Q3 2019: Top Grossing Games Ranking
Article

Mobile Games Revenue for Q3 2019: Top Grossing Games Ranking

The mobile gaming landscape in the third quarter of 2019 was characterized by significant revenue generation from a select group of high-performing titles.

  • Coin Master was the top-grossing mobile game in Q3 2019, generating over $110 million across the App Store and Google Play.
  • The casino simulator Slotomania achieved significant performance in Q3 2019, earning more than $22 million on Google Play alone.
  • The top-grossing list for Q3 2019 was primarily dominated by games in the Action category and select casual titles such as Candy Crush Saga.
AppticaOct 2019
Cover of How Coin Master Disrupted Social Casino and Pocketed $100M
Article

How Coin Master Disrupted Social Casino and Pocketed $100M

Coin Master has fundamentally disrupted the stagnant social casino market by evolving beyond traditional slot machine mechanics to integrate mid-core gameplay elements.

  • Coin Master achieved a 250% year-over-year revenue increase as of early 2019, consistently maintaining a position in the top 50 grossing mobile games.
  • The game successfully disrupted the social casino market by blending traditional slot mechanics with mid-core 'build and battle' features, such as raiding and attacking other players' bases.
  • Coin Master outperforms direct competitors like Pirate Kings by utilizing a slot machine core, which aligns with industry data showing that slots-based titles drive over 70% of all social casino revenue.
Deconstructor of FunMar 2019
Cover of 2019 Predictions: Social Casino Gets Disrupted by a Pig and a Pirate
Article

2019 Predictions: Social Casino Gets Disrupted by a Pig and a Pirate

The social casino industry reached a significant milestone in 2018 with $2.3 billion in revenue, yet the sector faces a critical inflection point characterized by stagnating new user acquisition.

  • The social casino category faces a stagnation crisis, as 2018 marked another year of zero growth in total download volume despite continued revenue increases.
  • Moon Active’s 'Coin Master' is disrupting the traditional slots model by utilizing deep meta-gameplay, social features, and high-production value to attract non-traditional casino players.
  • Playtika has solidified its market dominance through aggressive M&A, including the acquisition of Supertreat to lead the Poker/Cards sub-genre and the purchase of non-casino developer Wooga to facilitate genre-blending.
Deconstructor of FunFeb 2019
Cover of Best of Casual: Apptica Report on Top Advertisers 2018
Article

Best of Casual: Apptica Report on Top Advertisers 2018

The 2018 analysis of the casual mobile gaming sector identifies the most active advertisers based on ad impression volume.

  • The top five most active casual game advertisers in 2018 were Bubble Shooter (Happy Dragon Inc), Coin Master (Moon Active), Homescapes (Playrix), Gardenscapes (Playrix), and Candy Crush Saga (King).
  • Quarterly leadership in ad impressions shifted throughout 2018, with Coin Master leading Q1, Homescapes dominating Q2 and Q3, and Bubble Shooter (Happy Dragon Inc) taking the lead in Q4.
  • Playable ads were identified as the top-performing ad format for casual game user acquisition strategies in 2018.
AppticaJan 2019
Cover of Top In-App Advertisers of Q1 2018: Android Game Category
Article

Top In-App Advertisers of Q1 2018: Android Game Category

This analysis identifies the top in-app advertisers within the Android gaming category for the first quarter of 2018.

  • Toon Blast by Peak Games was the leading in-app advertiser on Android for the entirety of Q1 2018, consistently maintaining the top position across January, February, and March.
  • The most active in-app advertising categories throughout the quarter were Puzzle and Role Playing games.
  • Lords Mobile by IGG.com secured the second position in February and March 2018, while Job Hunt Heroes: Idle RPG by 4 S Games held the third position during the same two-month period.
AppticaApr 2018
Cover of Top In-App Advertisers of Q4 2017: Android, Game Category
Article

Top In-App Advertisers of Q4 2017: Android, Game Category

This analysis identifies the leading mobile game advertisers on the Android platform during the fourth quarter of 2017, focusing on in-app advertising impressions.

  • In Q4 2017, the mobile gaming advertising landscape on Android was dominated by the Puzzle and Role Playing (RPG) genres.
  • Block Puzzle Jewel by Hua Weiwei and Empires & Puzzles: RPG Quest by Small Giant Games maintained stable, leading positions in in-app advertising impressions throughout the quarter.
  • New major advertisers entered the top 10 rankings in December 2017, including Coin Master (Moon Active), Lords Mobile (IGG.COM), and Lineage 2: Revolution (Netmarble Games).
AppticaFeb 2018

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