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The country accounted for 71 percent of PUBG Mobile's total revenue.
This analysis details the top-grossing mobile games worldwide for February 2020, utilizing data from the Store Intelligence platform. The findings highlight a period of significant financial performance for leading titles, with several games achieving record-breaking user spending. The scope of the data covers global revenue generated through the Apple App Store and Google Play, excluding third-party Android marketplaces.
PUBG Mobile emerged as the top-earning title, generating over $191.6 million, a fivefold increase compared to the same period in the previous year. China served as the primary market for this growth, accounting for 71 percent of its total revenue. Honor of Kings followed as the second-highest earner with $121.6 million, with 92.6 percent of its revenue originating from China. Other notable performers included Monster Strike, AFK Arena, and Dragon Ball Z: Dokkan Battle.
The month was characterized by exceptional financial milestones, as PUBG Mobile, Monster Strike, Coin Master, and Rise of Kingdoms all recorded their highest-ever monthly user spending. Analysts attribute these gains to a combination of consistent revenue growth trends, the introduction of new in-game features, effective user acquisition strategies, and the impact of seasonal in-game events. Additionally, the report notes that the early stages of the coronavirus outbreak may have influenced consumer behavior, though the full extent of this impact remained to be seen in subsequent months. The data reflects a robust ecosystem where strategic updates and regional expansion, such as the launch of AFK Arena in China, continue to drive significant monetization across the global mobile gaming sector.
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