Coin Master
Documents about Coin Master
Mobile Game Taxonomy Report 2021: Hypercasual Accounts for Nearly One-Third of Downloads
The 2021 Mobile Game Taxonomy Report provides a comprehensive analysis of global mobile gaming trends during the 2020 calendar year, a period significantly influenced by the COVID-19 pandemic.
- Hypercasual games accounted for 31% of all mobile game installs in 2020, up from 17% in 2017.
- RPG and Strategy titles combined for 50% of total mobile game revenue among the top 1,000 earning titles in 2020.
- The 'Fashion' theme was the fastest-growing trend in 2020, with downloads for the top 100 titles using the theme increasing by 109% to 991 million.
Casino Games on Mobile: Post-Lockdowns and IDFA Depreciation
This analysis examines the state of the mobile casino gaming industry as of early 2021, focusing on Western markets and the dual pressures of post-lockdown normalization and the depreciation of the Identifier for Advertisers (IDFA).
- The mobile casino sector faces a significant growth contraction as post-pandemic normalization reduces download rates following a period that saw in-app purchase spending rise by nearly 50% year-over-year.
- The social casino sub-genre is highly concentrated, with Coin Master currently generating 95% of the sub-genre's total revenue.
- The impending depreciation of the Identifier for Advertisers (IDFA) threatens new user acquisition, creating a high barrier to entry that favors established publishers with strong CRM capabilities over new mobile-first titles.
Coin Master: $3B Monetization Strategy Revealed
Coin Master has established a dominant market position by generating over $3.1 billion in lifetime revenue through a sophisticated hybrid model that synthesizes casual, casino, and social gaming mechanics.
- Coin Master has generated over $3.1 billion in lifetime revenue, with 2022 earnings exceeding $800 million, making it the 6th top-grossing app across all categories that year.
- The United States is the primary market for Coin Master, accounting for 50% of total revenue, while Google Play remains the leading platform with $2.1 billion in lifetime earnings.
- The game utilizes an energy-based mechanic where players receive 5 free spins per hour, creating natural exit points that incentivize in-app purchases to prolong gameplay sessions.
European Mobile App Consumer Spending Grew 31% in 2020 to Nearly $15 Billion
European mobile app consumer spending experienced significant growth in 2020, reaching $14.8 billion, a 31 percent year-over-year increase.
- European mobile app consumer spending reached $14.8 billion in 2020, a 31% year-over-year increase driven largely by pandemic-related lockdowns.
- Mobile gaming accounted for $9.6 billion in revenue, representing 64.8% of all European mobile app spending, with Google Play generating 56.3% of that gaming total.
- The United Kingdom led European markets with $2.9 billion in total app spending, while Germany followed closely with $2.8 billion.
Global Consumer Spending in Mobile Apps: 2020
The global mobile app market experienced record-breaking growth in 2020, driven by a shift in consumer behavior toward digital solutions for education, employment, and entertainment during the COVID-19 pandemic.
- Global consumer spending in mobile apps reached a record $111 billion in 2020, representing a 30.2% year-over-year increase from $85.2 billion in 2019.
- Mobile games generated $79.5 billion in 2020, accounting for 71.7% of total app store spending despite a slight decline in their overall market share due to the growth of non-game categories.
- The Apple App Store generated $72.3 billion in consumer spending, significantly outpacing the $38.6 billion generated on Google Play, though both platforms saw roughly 30% year-over-year growth.
Billion-Dollar Mobile Games in 2020
The mobile gaming industry experienced a significant surge in 2020, characterized by a record-breaking number of titles reaching the $1 billion annual revenue milestone.
- In 2020, a record five mobile games surpassed $1 billion in annual revenue, up from three titles in 2019 and 2018.
- PUBG Mobile (including the Chinese version Game For Peace) was the top-grossing game of 2020, generating approximately $2.6 billion, a 64.3% increase over 2019.
- Honor of Kings, also from Tencent, secured the second spot with nearly $2.5 billion in player spending, representing 42.8% year-over-year growth.
Top Grossing Mobile Games Worldwide: November 2020
This analysis details the top-grossing mobile games worldwide for November 2020, utilizing data from the Store Intelligence platform to track gross user spending across the Apple App Store and Google Play.
- Honor of Kings by Tencent was the top-grossing mobile game worldwide in November 2020, generating $230.5 million in user spending, a 62.5% increase from November 2019.
- PUBG Mobile, also from Tencent, ranked second with $173.8 million in revenue, representing 3.8% year-over-year growth.
- Genshin Impact by miHoYo ranked third globally with $143 million in revenue, with Japan serving as its largest market at $38 million (26.6% of total).
Top Mobile Games by Worldwide Revenue: October 2020
The primary objective is to identify the highest-grossing mobile games worldwide for October 2020, highlighting the dominance of Chinese publishers and the rapid success of new intellectual properties.
- Genshin Impact by miHoYo was the top-grossing mobile game worldwide in October 2020, generating approximately $239 million in player spending.
- Tencent’s Honor of Kings ranked second with $225 million in gross revenue, marking a 65.5% year-over-year increase compared to October 2019.
- Genshin Impact’s revenue was geographically diversified, with 31% from China, 24.5% from Japan, and 19% from the United States.
Top Mobile Games by Worldwide Revenue: September 2020
The mobile gaming industry experienced significant revenue growth in September 2020, characterized by strong performances from established titles and successful new market entries.
- Tencent’s Honor of Kings was the top-grossing mobile game worldwide in September 2020, generating approximately $240 million in revenue, an 87% increase year-over-year.
- PUBG Mobile ranked second globally with over $198 million in revenue, representing 13.3% year-over-year growth, with 56.5% of its earnings coming from China.
- Coin Master achieved its best month ever in September 2020, earning nearly $113 million, a 121% increase year-over-year.
Top Mobile Games Worldwide for May 2020 by Downloads
The mobile gaming landscape for May 2020 was characterized by significant download volume across global markets, with ASMR Slicing emerging as the most installed title, securing 36.5 million downloads.
- ASMR Slicing by Crazy Labs was the most downloaded mobile game worldwide in May 2020, reaching 36.5 million installs with its largest audiences in the United States (12%) and Brazil (9.6%).
- PUBG Mobile secured the second position with 34.2 million installs, marking a 91% year-over-year increase, with India accounting for 35.8% of its total downloads.
- The top five most downloaded mobile games for May 2020 were ASMR Slicing, PUBG Mobile, Garena Free Fire, Save The Girl, and Gardenscapes.
Top Mobile Games by Worldwide Revenue: May 2020
The mobile gaming industry experienced significant revenue growth in May 2020, driven by sustained player engagement during global pandemic-related lockdowns.
- PUBG Mobile was the top-grossing mobile game worldwide in May 2020, generating over $226 million in user spending and achieving 41% year-over-year growth.
- Honor of Kings ranked second globally with $204.5 million in revenue, marking a 42% year-over-year increase, with 95% of its earnings originating from China.
- Pokémon GO experienced its strongest revenue month since September 2019, earning $82.2 million in May 2020, a 45.5% increase year-over-year attributed to pandemic-related gameplay adjustments.
How Coin Master's Approachable Art Defined Casual Slot Genre
The success of Moon Active’s Coin Master is fundamentally linked to its approachable, storybook-inspired art style, which differentiates the title within the casual slot genre.
- Moon Active’s Coin Master utilizes an approachable, storybook-inspired art style to broaden its player funnel and increase retention within the casual slot genre.
- The game features a scalable theme system that allows for frequent visual refreshes of the game board, reel symbols, and village environments as players progress.
- Village assets are designed with a diagonal orientation to guide player focus toward the center of the screen, with each upgrade tier featuring distinct silhouette changes and unique destroyed states.