GameTrack Market Report: Poland 2025

Key insights

6 takeaways

01
Half of Poland's 6 to 75 population played video games in 2025, equating to 15.9 million players.See it on page 3
02
The estimated 2025 video game sales revenue in Poland is €1,216m (5,161m zł), with app gaming accounting for 45%.See it on page 32
03
Digital distribution of console and PC games reached €610 million, accounting for 50% of video game sales in 2025.See it on page 33
04
Smart devices reached 41% of the 6 to 75 population and generated an estimated €545 million in 2025 revenue, with in-app purchases making up 92% of that revenue.See it on page 3
05
Over half (54%) of the estimated €157 million subscription revenue in 2025 came from console ecosystem subscriptions.See it on page 37
06
Players in Poland spend an average of 8 hours 38 minutes per week gaming, slightly below the EU16 average of 8 hours 59 minutes.See it on page 11

Summary

GameTrack's 2025 market report on Poland covers video game players aged 6 to 75. Fieldwork runs once a year between January and February 2026, using an online survey of 3,000/2,000 internet users aged 6 to 75 (previously 6 to 64), supported by an offline survey of 1,000 adults aged 18+ that is progressed every three years. Revenue estimates are calibrated using SensorTower data for app revenue and Games Sales Data (GSD) for new packaged, paid full game download and DLC estimates. Half (50%) of the 6 to 75 population played video games during 2025, equating to 15.9 million players. Smart devices reached 41% of the population and generated an estimated €545m in 2025 revenue. Total 2025 video game sales revenue is estimated at €1,216m (5,161m zł). PC reached 22% of the population with an estimated €239m in revenue, while consoles reached 17% with €272m. Subscriptions generated an estimated €157m, with over half (54%) from console ecosystem subscriptions.