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Ipsos
This Ipsos research report, produced for Video Games Poland, assesses awareness and use of PEGI age rating labels among parents or guardians of children up to 17 who play video games in Poland, with a sample of 313 such respondents drawn from GameTrack's 2025 survey. GameTrack covers 16 European markets, and from 2025 its sample broadened to individuals aged 6 to 75 from the earlier 6 to 64 range. The report also covers 11-17 year old players, with 158 Polish respondents in that group. Fieldwork for GameTrack runs once a year, and the PEGI module draws on an online survey of internet users, weighted to be nationally representative.
Among parents or guardians of children who play video games, 82% are aware of the PEGI age rating icons, and among those aware, 49% say they have used the labels and always follow their guidance when purchasing games for their child. Among 11-17 year old players, 87% are aware of the icons. Around 7 in 10 parents agree that a standardised age rating system across all digital platforms and storefronts is important, and about 2 in 3 rate PEGI labels as clear or useful.
On household oversight, 66% of parents say they set up and manage guidance for video game use, and 29% say they talk about gaming schedules and specific playtimes. Asked who should decide on game restrictions, 46% prefer to have the final say, while 30% say they are open to an external entity provided they could override its decisions.
GAMEHEARTS · 2026