ReportNewzoo
Consumer Insights: Games and Esports 2022
1 Jan 202218 pages~9 min full read
The research is based on a global dataset of over 75,000 consumers across 36 international markets, covering North America, Europe, Latin America, the Middle East, and the Asia-Pacific region.
See it on page 15Consumer spending is primarily driven by three factors: price sensitivity, the desire for exclusive content, and the need for social connectivity.
See it on page 14Gaming engagement is categorized into distinct personas, with 'Time Fillers' and 'Mainstream Gamers' identified as the most prevalent segments.
See it on page 10Player behavior analysis utilizes over 100 key performance indicators, including monthly active users (MAU), daily active users (DAU), and lifetime player value (LPV).
See it on page 2Engagement patterns in markets like Germany demonstrate that gaming video content and esports are significant activities that complement traditional gameplay.
See it on page 9Successful audience retention in the competitive entertainment market requires a strategy focused on nuanced audience segmentation and platform-specific engagement across PC, console, and mobile.
See it on page 5The Consumer Insights: Games and Esports 2022 report provides a comprehensive analysis of global gaming behaviors, motivations, and market engagement. The primary purpose of the research is to equip game developers, publishers, and industry stakeholders with actionable data to benchmark titles, understand player demographics, and identify growth opportunities across 36 diverse international markets. By examining over 100 key performance indicators, the analysis offers a granular view of how players interact with PC, console, and mobile platforms.
The research is underpinned by a robust methodology, drawing on survey data from over 75,000 consumers worldwide. The findings highlight distinct engagement patterns, such as the prevalence of specific gaming personas—notably Time Fillers and Mainstream Gamers—and the interplay between playing and viewing habits. For instance, data from the German market indicates that while playing remains the dominant activity, a significant portion of the population also engages with gaming video content and esports. Furthermore, the report identifies key drivers for consumer spending, noting that price sensitivity, the desire for exclusive content, and social connectivity are primary motivators for financial investment in games.
Covering a broad geographic scope that includes North America, Europe, Latin America, the Middle East, and the Asia-Pacific region, the report serves as a strategic tool for navigating the complex global gaming landscape. By synthesizing metrics such as monthly active users, daily active users, and lifetime player value, the analysis facilitates a deeper understanding of the motivations driving player behavior. Ultimately, the findings emphasize that a nuanced approach to audience segmentation and platform-specific engagement is essential for companies seeking to reach and retain diverse gaming populations in an increasingly competitive entertainment market.
