Digital Fairness Act: Industry Letter on Consumer Protection and Better Regulation

Video Games Europe has formally joined a coalition of industry stakeholders to advocate for a strategic recalibration of consumer protection policies within the European Union. The primary objective of this initiative is to influence the development of the Digital Fairness Act by ensuring that future regulatory frameworks prioritize the principles of simplification and Better Regulation. By addressing European Commission leadership, the industry seeks to align legislative efforts with practical, efficient, and effective consumer protection standards that avoid unnecessary administrative burdens.

The initiative emphasizes the need for a balanced regulatory environment that protects digital users while fostering innovation and maintaining the competitiveness of the European video game sector. The industry position argues that existing and proposed consumer protection measures should be streamlined to provide clarity for both businesses and consumers. By promoting a more coherent regulatory trajectory, the signatories aim to prevent fragmented or overly complex rules that could hinder the digital economy.

This advocacy effort represents a coordinated response from the broader technology and gaming sectors to ongoing EU policy discussions. While the scope is focused on the European digital market, the underlying thesis is that effective regulation must be evidence-based and proportionate to the risks involved. By engaging directly with policymakers responsible for justice and consumer protection, the industry aims to ensure that the Digital Fairness Act serves as a functional tool for market integrity rather than an obstacle to industry growth and digital development.