Faits essentiels sur le secteur canadien du jeu vidéo 2018

Key insights

6 takeaways

01
Mobile devices are the platform on which Canadian players most often play, according to the document.See it on page 8
02
The document reports that more than 23 million Canadians are considered players, and that the average age of the Canadian player is 39.See it on page 2
03
In 2017 the Canadian video game industry comprised 596 active studios and made an annual contribution of 3.7 billion dollars to Canada's GDP.See it on page 15
04
The document reports 21,700 full-time direct jobs and an average full-time salary of 77,300 dollars per year in the industry.See it on page 15
05
93 % of parents find ESRB ratings useful and accurate.See it on page 13
06
The document states that 71 % of parents play video games with their children at least once a week.See it on page 13

Summary

This Association canadienne du logiciel de divertissement (ALD) publication, titled "Faits essentiels sur le secteur canadien du jeu vidéo 2018", compiles data on Canadian video game players and the domestic industry. Its player figures come from the Understanding the Canadian Gamer 2018 report, prepared by NPD, which drew on surveys of 2,579 adults aged 18-64, 260 teenagers aged 13-17 and 281 children aged 6-12, conducted between June 18 and 29, 2018. Industry figures come from Canada's Video Game Industry 2017, prepared by Nordicity, based on quantitative and qualitative data gathered from 104 Canadian video game studios between April and June 2017.

The document reports that more than 23 million Canadians are considered "players", that 50 % of players are women and 50 % are men, and that the average age of the Canadian player is 39. It states that players spend an average of 10 hours per week on video games. Mobile devices are the platform most often used by players, and 46 % of Canadians play video games mainly on a mobile device.

For the industry, the document reports 596 active studios in Canada in 2017, a 3.7 billion dollar annual contribution to Canada's GDP, 21,700 full-time direct jobs, and an average full-time salary of 77,300 dollars per year.