Video Games in Romania: Profiling and Segmenting Video Game Users in 2025

The 2025 landscape of video gaming in Romania reveals a highly active and diverse user base, with 7.9 million Romanians aged 15–64 playing video games at least once a month. This demographic represents 68% of the internet-using population, with an average player age of 36. The findings are based on two distinct studies conducted in July 2025: a nationally representative survey of 1,043 internet users and a targeted study of 1,038 active gaming enthusiasts.

PC and mobile devices remain the primary platforms for engagement, though preferences shift significantly by generation and gender. While 61% of players utilize computers or laptops, mobile devices are favored by 40% of women, whereas men show a stronger preference for consoles and PC gaming. Digital stores have become the dominant acquisition channel, with 61% of players purchasing games online. Despite this, financial barriers persist, as 33% of gamers cite high prices as the primary reason for avoiding paid content, leading many to seek free alternatives.

Social interaction is a defining characteristic of the Romanian gaming experience, with 59% of players preferring multiplayer environments. Relaxation is the leading motivation for play, cited by 64% of respondents, followed by gaming as a hobby. The community also demonstrates a strong appetite for gaming-related media, as 73% of players consume gaming content via streaming platforms, primarily YouTube. Looking toward the future, the industry shows high optimism regarding technological integration, with 80% of gamers believing that artificial intelligence will significantly facilitate game development and the creation of new content. Furthermore, the industry maintains a focus on safety, with 64% of users actively utilizing parental control options to ensure a responsible gaming environment.