Report · January 1, 2024

Association Canadienne du Logiciel de Divertissement Rapport Annuel 2024

Published by ESAC – Entertainment Software Association of Canada

Summary

The 2024 annual review presents a comprehensive assessment of Canada’s video‑game sector, emphasizing its expanding regulatory influence, economic contribution and strategic diversification. Central to the analysis is the successful negotiation of two key exemptions—removal of the industry from the Streaming Act levy and exclusion from the Online Harms Act—demonstrating the sector’s growing political clout. The accession of major global publishers, notably Epic Games, Roblox and Tencent, further amplifies the association’s reach and underscores Canada’s emergence as a hub for gaming innovation and talent. A worldwide survey of 13 000 players across twelve nations reveals that 74 % of Canadian gamers prioritize fun, while 43 % cite mental stimulation and 28 % value exploration, highlighting a multifaceted consumer motivation profile that informs product development and marketing strategies. High‑impact initiatives such as exclusive Unreal Engine‑driven studio tours in Montreal, the second Geneva Day of the Global Video Game Coalition securing United Nations‑level recognition, and the Ottawa “Jeux vidéo sur la Colline” summit collectively reinforced the sector’s cultural, social and economic significance, quantified at a $5.5 billion contribution to national GDP. Financially, the Canadian Entertainment Software Association achieved its first full pre‑pandemic budget while operating virtually, generating cost efficiencies that funded supplemental programs including “Le pouvoir du jeu” and an overhaul of parental‑control video resources. Membership growth, driven by the inclusion of Roblox and Epic Games, propelled revenues beyond forecasts and validated the association’s diversification strategy. Looking ahead, the organization intends to retain its virtual‑first operating model and continue advocacy for regulatory, economic and security policies that sustain industry expansion, while deepening diversity, equity and inclusion efforts through partnerships such as QueerTech and a cross‑industry equity working group. The report thus positions Canada’s interactive entertainment ecosystem as a resilient, globally connected, and policy‑savvy contributor to the broader digital economy.

From the report

TABLE DES MATIÈRES MESSAGE DU PRÉSIDENT.................................................................................................................................................... 3 MESSAGE DE LA PRÉSIDENTE DU CONSEIL D’ADMINISTRATION ....................................................... 4 POUVOIR DES JEUX VIDÉO ................................................................................................................................................ 5 AU-DELÀ DU DIVERTISSEMENT ...................................................................................................................................... 6 SOMMET MONDIAL DES ASSOCIATIONS DE JEUX VIDÉO – MONTRÉAL, 2023 ......................... 7 GLOBAL VIDEO GAME COALITION................................................................................................................................ 8 JEUX VIDÉO SUR LA COLLINE – ÉDITION 2023 ................................................................................................... 9 RELATIONS GOUVERNEMENTALES............................................................................................................................ 10 DIVERSITÉ, ÉQUITÉ ET INCLUSION............................................................................................................................. 11 ADHÉSION...................................................................................................................................................................................... 12

.................................................................................................... 11 ADHÉSION...................................................................................................................................................................................... 12 DISCUSSION ET ANALYSE DE LA DIRECTION..................................................................................................... 13

DISCUSSION ET ANALYSE DE LA DIRECTION MESSAGE FROM THE PRÉSIDENT L’industrie du jeu vidéo a connu des turbulences au cours de la dernière année, mais grâce à nos efforts collectifs, nous en sommes sortis plus forts et plus résilients que jamais. Nous avons accueilli de nouveaux membres, obtenu plusieurs résultats stratégiques importants et continué de raconter notre histoire positive partout au pays. C’est avec fierté que je vous fais part de certaines victoires importantes que nous avons remportées ensemble : Premièrement, notre industrie a bénéficié d’une exemption digne de mention au titre de la Loi sur la diffusion en continu. Cette exemption valide non seulement notre engagement envers le Canada, mais reconnaît également la nature unique du divertissement interactif. Elle témoigne de nos efforts continus pour assurer un environnement réglementaire juste et favorable pour la production, l’édition et la distribution de jeux vidéo au Canada. Deuxièmement, les jeux vidéo ont été omis de la Loi sur les préjudices en ligne du Canada. Cette réalisation souligne notre dévouement au chapitre de l’autoréglementation et renforce notre position en ce qui a trait à la lutte contre le contenu nuisible. En travaillant en étroite collaboration avec les décideurs et les intervenants, nous avons démontré l’incidence positive de la collaboration dans l’élaboration de politiques qui établissent un équilibre entre l’innovation et la responsabilisation.

Pages: 15
Words: 5,922
Format: PDF
Type: Report

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collaborateurs mondiaux à l’occasion du sommet sur les politiques des associations mondiales de jeux vidéo, qui a eu lieu à Montréal. Cette rencontre a permis aux dirigeants, aux décideurs et aux défenseurs de l’industrie de participer à des discussions importantes sur l’avenir de notre industrie. Notre rôle d’hôte a non seulement mis en valeur le leadership de l’industrie canadienne, mais a aussi renforcé notre position en tant que force motrice dans l’élaboration de politiques mondiales. Les membres ont pu profiter non seulement d’une rencontre dans une ville et un lieu extraordinaires, mais aussi de visites chez des éditeurs et des promoteurs qui leur ont fait comprendre à quel point l’industrie québécoise est exceptionnelle. De plus, notre journée parlementaire d’octobre a remporté un franc succès. Grâce à des dialogues productifs et à des échanges éclairés, nous avons réaffirmé notre engagement à favoriser des relations positives avec les représentants du gouvernement et les principaux intervenants. Ces engagements sont essentiels à la promotion d’un environnement réglementaire favorable qui appuie la croissance continue et l’innovation au sein de notre industrie. Cet événement est au cœur de notre travail de promotion des intérêts de l’industrie. En tenant des rencontres qui réunissent l’équipe de l’ALD et nos membres, nous optimisons les retombées positives. Les résultats dont j’ai parlé le prouvent, et j’ai déjà hâte à notre prochain événement.

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