Techland
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Documents about Techland
Games Media Crisis Deepens, Bloober Hunts Weird Horror Titles, and New York Games Week Soft Launches
This weekly edition of The Game Business newsletter and podcast, published October 1, 2026 by Christopher Dring, covers games media layoffs, Bloober Team's new horror publishing ambitions, and the abrupt launch of New York Games Week, along with a roundup of industry news.
- The games media industry is facing severe contraction, with recent layoffs at Future (Gamesradar/Techradar), Metro, and Popverse following earlier cuts at IGN and Restart, driven by declining search traffic and the rise of AI.
- Bloober Team is expanding its horror portfolio through its 'Broken Mirror' label, which currently has five projects in development, including the licensed title 'Saw: Genesis' and the Switch 2 exclusive 'Onyx: The Dark Grip'.
- New York Games Week is soft-launching on October 4, 2026, as a decentralized event series intended to test a new industry gathering model before a full-scale rollout in 2027.
Dying Light The Beast, Hades, and Steam Trends
Steam's best-sellers for the week following September 18, 2025 were dominated by franchise sequels and a strong run of indie hits, with Alinea Analytics' estimates framing the results.
- Dying Light: The Beast sold over 1 million copies on Steam in its first week of release, with 82% of its Steam player base having previously played the original Dying Light.
- Palworld has reached a milestone of 25 million copies sold and is expanding its franchise with a new farming simulation title, Palworld: Palfarm.
- Hades sold over 150,000 copies on Steam last week following a 75% price reduction, bringing its total lifetime sales on the platform to over 9 million units.
CD Projekt Named Most Valuable Public Game Company in Poland
CD Projekt currently stands as the most valuable public game company in Poland, maintaining a dominant position on the Warsaw Stock Exchange (WSE).
- CD Projekt is the dominant force on the Warsaw Stock Exchange, holding a $2.76 billion market capitalization that accounts for 73% of the total WIG-gry index value.
- The combined market capitalization of the 23 other game developers on the WSE main market is equal to the valuation of CD Projekt alone.
- The total Polish gaming sector on the WSE main market consists of 24 companies with a combined market capitalization exceeding $6 billion.
Techland 2023 Financial Results
Techland’s 2023 financial results reveal a significant downturn, characterized by a record net loss of $22.8 million (PLN 90 million).
- Techland reported a record net loss of $22.8 million (PLN 90 million) for 2023, a significant downturn following a record-breaking 2022 where the company posted a $188.8 million profit.
- Annual revenue dropped nearly fivefold to $58 million (PLN 229.1 million) in 2023, down from $283.2 million (PLN 1.12 billion) in 2022.
- The sharp financial decline is attributed to the lack of new game releases in 2023 and the depreciation of development costs for existing titles, contrasting with the 2022 launch of Dying Light 2.
Tencent Buys Majority Stake in Techland
Tencent Holdings has acquired a majority stake in the Poland-based game developer and publisher Techland.
- Tencent has acquired a majority stake in the Poland-based game developer and publisher Techland.
- Techland founder and CEO Paweł Marchewka will remain in his current role following the acquisition.
- Techland retains full ownership of its intellectual properties, including the Dying Light, Call of Juarez, and Dead Island series.
How Dying Light 2 Kept Players Interested, a Year After Release
This analysis explores the post-launch lifecycle of Dying Light 2, examining how developer Techland maintained player engagement a year after its initial release.
- Dying Light 2 achieved a 185% week-on-week increase in concurrent users in February 2023 by applying a live-service strategy to a single-player title.
- Retention was driven by prioritizing player-requested improvements, such as enemy behavior adjustments and color grading, alongside a transparent development roadmap extending to 2027.
- Strategic 50% off sales timed with anniversary events served as the primary driver for acquiring new players, while free content updates maintained community trust between paid DLC releases.
Techland Tops CD Projekt as Poland’s Largest Game Company by Market Cap
The Polish gaming industry has experienced significant shifts in market valuation and revenue projections for its primary players.
- As of mid-2022, Techland became Poland’s largest gaming company by market capitalization with an estimated value of PLN 10.6 billion ($2.2 billion).
- CD Projekt’s market valuation has declined significantly to under PLN 10 billion ($2.07 billion), down from a 2020 peak of PLN 40 billion.
- Techland’s valuation is based on share redemption data rather than public exchange figures, as the company remains a private entity.