Playrix
Company
Documents about Playrix
Casual Games Report H1 2026: Growth Beneath the Still Surface
The casual gaming market maintained a stable valuation of $11 billion during the first half of 2026, characterized by a strategic shift from high-volume experimentation toward the refinement of established gameplay loops.
- The casual games market remained stagnant in H1 2026 with $11B in revenue, mirroring H1 2025 performance despite significant shifts in genre-specific growth.
- Merge-2 is the fastest-growing casual genre, nearly doubling its revenue to $1.2B in H1 2026 with a 20% year-over-year increase in downloads.
- Match-3 remains the largest puzzle subgenre at $2.4B, with Dream Games' 'Royal Kingdom' reaching the #3 market spot through a strategy of scaling limited titles and integrating diverse mini-game events.
Video Games Ecosystem Report: Cyprus 2025
The report outlines a rapidly expanding video-games ecosystem in Cyprus, projecting market revenue to surge from $1.2 billion in 2023 to $6.7 billion by 2025, with a compound annual growth rate of 5.96% through 2030.
- Cyprus's video game market revenue is projected to grow from $1.2 billion in 2023 to $6.7 billion by 2025, with a compound annual growth rate of 5.96% through 2030.
- The local ecosystem has expanded to over 600 companies, including 282 startups as of July 2025, with 39 funded, 15 in Series A rounds, and one unicorn.
- Mobile gaming remains the dominant segment, led by major players such as Playrix, Easybrain, and Outfit7, while PC and console development is represented by firms like Wargaming and Digital Vortex Entertainment.
Mobile Gaming: Casual
The analysis demonstrates that casual mobile gaming has entered a phase of mature monetization and strategic diversification.
- Casual mobile gaming is shifting toward higher revenue per user, with IAP revenue projected to grow from $16.8 billion to $22.9 billion by the end of 2025 despite a fluctuating download volume.
- Market leaders demonstrate divergent monetization strategies: Royal Match ($540M) and Monopoly Go! ($431M) rely exclusively on IAPs, while Candy Crush Saga ($421M) successfully integrates advertising.
- Playrix’s portfolio approach, utilizing a suite of titles like Township and Gardenscapes, generated a combined $554 million, proving the effectiveness of hybrid monetization and established franchise management.
2023 Serbian Gaming Industry Report
The report demonstrates that Serbia’s gaming sector has experienced a dramatic expansion in 2023, with the workforce more than doubling from roughly 1,700 to over 4,300 employees.
- Serbia’s gaming workforce grew significantly in 2023, more than doubling from approximately 1,700 to over 4,300 employees.
- Industry revenue reached €175 million in 2023, a 17% year-on-year increase driven primarily by mobile titles and original intellectual property.
- Mobile gaming dominates the market with a 60% share on Android, while large studios with 40+ staff capture the majority of industry profits.
The Highest-Grossing Mobile Games on iOS & Android: Q2 2022
The analysis set out to pinpoint the highest-grossing mobile games of the second quarter of 2022, evaluating performance across Android and iOS markets.
- Mid-core titles dominated Q2 2022 revenue, led by 'Rise of Kingdoms' which generated $179.5 million.
- King was the highest-grossing publisher during the period, earning over $264 million across four leading titles.
- Top-earning games outside the mid-core category included 'Candy Crush Saga' ($122 million), 'Coin Master' ($99.2 million), and 'Roblox' ($68.1 million).
The Highest-Grossing Mobile Games on iOS & Android: Q2 2022 Report & Infographics
This analysis examines the highest-grossing mobile games across iOS and Android platforms during the second quarter of 2022.
- Mid-core games emerged as the highest-grossing genre in Q2 2022, underscoring the sector's dominance in mobile revenue generation.
- King was the top-earning publisher for the quarter with over $264 million in aggregate revenue, followed by Lilith Games at $254.6 million and Playrix at $182.8 million.
- Rise of Kingdoms by Lilith Games led iOS revenue with over $179.5 million, while Candy Crush Saga topped Android charts with more than $122 million.
Ad Intelligence: An Overview 2022
Analysis of mobile advertising intelligence from 2022 reveals a rapidly expanding market, with the number of advertisers doubling since 2019 to exceed 120,000.
- The mobile advertising market has doubled since 2019, with over 120,000 active advertisers identified across 35 countries in 2022.
- Android dominates the advertising landscape, accounting for 71% of advertisers and over 80% of the 14.6 million creatives tracked.
- Gaming remains the primary advertising sector, capturing 69.02% of traffic on the App Store and 55.58% on Google Play, with Casual and Puzzle genres leading their respective platforms.
Casual Puzzle Category Review 2021
The casual puzzle market experienced a period of significant expansion and structural transformation between 2020 and mid-2021, characterized by a 17% increase in monthly revenue and a surge in successful new releases.
- The Puzzle & Decorate sub-genre has overtaken Classic Match-3 as the primary revenue driver, led by titles like Project Makeover and Royal Match that utilize narrative-driven 3D customization.
- The Merge sub-genre is the fastest-growing segment, achieving a 498% four-year compound annual growth rate and a 44% revenue increase over 18 months.
- Market consolidation remains high in the Puzzle & Decorate segment, where Playrix and AppLovin control 88% of total downloads and revenue.
The State of Mobile Gaming 2021: U.S., Europe, and Asia
The global mobile gaming market experienced an unprecedented surge during the 2020–2021 period, fueled by pandemic-related shifts in consumer behavior that accelerated both spending and engagement.
- The global mobile gaming market reached $22 billion in quarterly consumer spending by early 2021, marking a 25% year-over-year increase.
- The industry is projected to reach $117 billion in consumer spending and 67.2 billion annual downloads by 2023.
- Monetization is highly concentrated, with the top five global markets accounting for 77% of total spending and the freemium model generating 99% of App Store revenue.
The State of Mobile Gaming: An Analysis of Mobile Gaming Market Trends and Top Titles in the U.S., Europe, and Asia
The analysis demonstrates that the mobile-gaming market expanded dramatically during the COVID-19 pandemic, with global quarterly revenue reaching $33 billion in Q2 2020 and downloads climbing 39% to 16 billion.
- The mobile gaming market is bifurcated between mature markets like the U.S., Japan, and China, which generate the bulk of global revenue, and emerging regions like India and Brazil, which drive the majority of download volume.
- Hyper-casual games are the fastest-growing segment, surging from 757 million installs in Q1 2018 to over 3.4 billion in Q1 2021, representing more than 30% of all mobile downloads.
- Freemium models are the industry standard, accounting for 99% of App Store revenue, while subscription models remain a minority, utilized by only 29% of top U.S. games.
The State of Mobile Gaming 2021
The global mobile gaming industry experienced unprecedented expansion through early 2021, catalyzed by a pandemic-induced surge that drove quarterly revenue to a record $22.2 billion.
- The mobile gaming industry reached a record $22.2 billion in quarterly revenue in early 2021, marking a 33% year-over-year increase.
- The industry is projected to reach $117 billion in annual revenue by 2023, maintaining a compound annual growth rate of 13.5%.
- The freemium model now dominates the market, accounting for 99% of App Store revenue through in-app purchases, subscriptions, and advertising.
Serbian Gaming Industry Report 2021
In 2021 Serbia’s gaming ecosystem emerged as a rapidly expanding, export-oriented sector that combined a sizable studio base with a vibrant indie community.
- In 2021, Serbia’s gaming sector comprised approximately 130 studios employing 1,548 people, generating $125 million in revenue with 75% to 100% of earnings derived from international exports.
- The industry is heavily reliant on the free-to-play model, which accounts for 64% of all games produced, while the total output reached roughly 2,200 titles.
- The ecosystem supports a diverse production scale, ranging from indie developers using high-fidelity tools like MetaHuman Creator to major contributors such as Nordeus, Playrix RS, and Ubisoft Belgrade.
