Playrix

Q1 2021 Market Snapshot Report - EN

The Q1 2021 market snapshot delivers a data-driven overview of the global mobile-gaming landscape, focusing on iOS performance in the United States, Japan and China and comparing it with the preceding quarter.

• In Japan, the sports genre saw a significant expansion, growing by 27 percentage points to reach a 12.3% market share, largely driven by the success of Cygames’ Uma Musume Pretty Derby.
• RPG market share declined in both China and Japan during Q1 2021, with China experiencing a 2.7 percentage point drop to 45.4%.
• Monetization strategies vary significantly by region: collectible albums are present in over 70% of US top-grossing games, battle-pass systems appear in over 25% of Japanese leaders, and special-gacha mechanics in China doubled year-over-year to exceed 30%.