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G2 Esports, Ralph Lauren Drop 'G2 X Ralph Lauren' Capsule
G2 Esports has launched a collaborative apparel capsule with luxury fashion brand Ralph Lauren, marking a significant expansion of their ongoing partnership.
- G2 Esports and Ralph Lauren have launched a co-branded apparel capsule collection, marking a new phase in their partnership that began in June 2021.
- The collection features a newly designed 'G2 X Ralph Lauren' crest and includes t-shirts, polo shirts, hoodies, tracksuits, and caps.
- The apparel will be worn by G2 Esports athletes and creators, with an official debut scheduled for the League of Legends EMEA Championship (LEC) Summer Playoffs in Berlin.
The Esports AdvocateJul 2023
Article
Burger King Sponsors Weibo Gaming
The Chinese esports organization Weibo Gaming (WBG) has entered into a sponsorship agreement with the American fast-food chain Burger King.
- Chinese esports organization Weibo Gaming (WBG) has entered into a sponsorship agreement with the fast-food chain Burger King.
- The partnership focuses on content creation for the Chinese social media platform Weibo, which is the parent company of WBG.
- Burger King will be included on WBG’s official sponsor list, though the brand will not feature its logo on the team’s jerseys.
The Esports AdvocateMay 2023
Article
Complexity and U.S. Army Partner for Soldier Showdown 5
Complexity Gaming, a subsidiary of GameSquare, has entered a partnership with the U.S. Army to host the fifth iteration of the Soldier Showdown.
- Complexity Gaming and the U.S. Army have partnered for the fifth annual Soldier Showdown, a multi-title, cross-platform esports tournament for active-duty service members.
- The tournament features three game titles: Multiversus in May, Rocket League in July, and Call of Duty: Warzone in September.
- Top-ranked players will advance to a live, in-person finals event scheduled for November at the Lenovo Legion Esports Center in Frisco, Texas.
The Esports AdvocateApr 2023
PocketGamer.biz15 min
Fragmented Android billing is China's biggest issue
The Chinese mobile gaming market presents significant opportunities for Western developers, provided they navigate the complexities of local distribution and monetization.
- The extreme fragmentation of the Android billing landscape, characterized by hundreds of independent app stores with unique SDK requirements, is the primary barrier to monetization in China.
- Approximately 70% of casual gamers in China prefer offline play, making operator-based SMS billing the most efficient monetization method for that segment.
- Android holds over 80% of the Chinese smartphone market, with hardware manufacturers like Lenovo and Xiaomi driving revenue through preloaded content.
PocketGamer.bizApr 2014