Newzoo

Research

93 documents

Documents

Report39 pages

Global Cloud Gaming Report: The Infrastructure Edition 2021

The global cloud gaming market reached $1.6 billion in revenue and 23.7 million paying users in 2021, with projections estimating growth to over $6.5 billion and 60.7 million users by 2024.
North America and Europe currently dominate the sector, accounting for 59% of total consumer spending.
The global semiconductor shortage has acted as a catalyst for cloud gaming adoption by positioning streaming services as a viable alternative to scarce and expensive local hardware.

Cloud Gaming Market Analysis Market Forecast+1

NewzooSept 2021

Report26 pages

Mobile Game Genre Report: Puzzle Games

The global mobile puzzle game market generated $6.9 billion in 2020, with the United States leading at $2.0 billion, followed by Japan at $1.2 billion and China at $0.9 billion.
Puzzle games account for 8% of total mobile game revenue and represent the most popular genre across the United States, United Kingdom, Japan, and South Korea.
Western markets favor casual experiences and in-app advertising (IAA), whereas Eastern markets demonstrate a higher propensity for in-app purchases (IAP) and complex mechanics like gacha systems.

Market Analysis Monetization Mobile+3

Newzoo & PangleAug 2021

Report25 pages

A Rising Market: Southeast Asia

Southeast Asia's esports audience is experiencing rapid expansion, with year-over-year growth reaching as high as 18.2% between 2019 and 2024.
The market is defined by a mobile-first culture where 82% of the online population plays mobile games and 39% identify mobile as their primary gaming platform.
Three mobile titles—Mobile Legends: Bang Bang, Garena Free Fire, and PUBG Mobile—accounted for approximately 50% of all global esports hours watched for those specific games on Twitch and YouTube Live in the first half of 2021.

Market Analysis Esports Southeast Asia+1

NewzooJul 2021

Report16 pages

Esports Rising: State of the Global Esports Market

The global esports market is projected to reach $1.08 billion in revenue by the end of 2021, marking a 14.5% year-over-year increase driven primarily by sponsorships and media rights.
Total hours watched on major streaming platforms like Twitch and YouTube surged by 76% in 2020, with the global audience expected to exceed 577 million viewers by 2024.
China remains the dominant market leader, holding the largest share of global esports revenue and the highest concentration of enthusiasts.

Market Analysis Esports Streaming+1

NewzooMay 2021

Report71 pages

Newzoo Metaverse Report 2021

The metaverse is evolving gaming into a persistent, scalable platform for social interaction and non-gaming activities, with 70% of gamers anticipating increased playtime in these virtual hubs.
The industry is shifting toward a direct-to-avatar economy where digital identity and creator-led markets drive engagement on platforms such as Roblox, Fortnite, and Avakin Life.
Blockchain technology is facilitating decentralized economies and play-to-earn models, with the sector currently transitioning toward scalable, green Layer 2 protocols to address transaction costs and environmental concerns.

Metaverse Market Analysis NFT+1

NewzooJan 2021

Report17 pages

Diversity and Inclusion in Gaming: Insights and Opportunities 2021

47% of U.S. gamers avoid titles they perceive as not designed for them, indicating that inclusive character representation is a critical factor for market reach.
Over half of the gaming audience considers the presence of diverse characters important, with particularly high demand for representation from LGBTQIA+ players and people with disabilities.
Socioeconomic barriers significantly influence platform choice, as Black and Hispanic/Latinx players are more likely to utilize standard consoles or laptops and subscription services like Xbox Game Pass rather than high-end desktops.

Diversity & Inclusion Player Demographics Market Analysis+1

NewzooJan 2021

Report30 pages

Mobile Game Genre Report: Comparing & Contrasting Eastern and Western Markets

Role-playing games (RPGs) dominated the 2020 mobile market with $18.5 billion in revenue, representing over 21% of the global market share.
East Asian markets (China, Japan, and South Korea) drive RPG financial performance, accounting for 72% of the genre's total global earnings.
Successful RPG monetization is shifting toward hybrid models, as 83% of players are receptive to opt-in rewarded video ads alongside traditional gacha mechanics and battle passes.

Market Analysis Mobile RPG+1

NewzooJan 2021

Report23 pages

Newzoo’s Global Games Market Report 2021

The global games market is projected to reach 2.8 billion players and $189.3 billion in revenue in 2021, with growth concentrated in emerging markets like Southeast Asia and the Middle East.
Cloud gaming is expected to exceed $1 billion in annual revenue for the first time, as high-fidelity titles enable users to bypass traditional hardware limitations.
Apple’s removal of the Identifier for Advertisers (IDFA) is forcing mobile publishers to pivot away from traditional user acquisition toward IP-based games and creative marketing strategies.

Market Analysis Market Forecast Player Behavior

NewzooJan 2021

Report47 pages

Next-Gen Mobile Games: The Arrival of Cross-Platform and Evolution of High-Fidelity Mobile Games

Mobile gaming is the industry's dominant force, generating $90.7 billion in 2021 and accounting for over half of total global gaming revenue.
The global mobile player base is projected to grow from 2.8 billion in 2021 to 3.2 billion by 2023.
High-fidelity games with AAA-quality production now account for nearly 70% of the top-grossing iOS titles in China, signaling a shift away from casual-only dominance.

Market Analysis Market Forecast Global+1

NewzooJan 2021

Report71 pages

Intro to the Metaverse 2021

The gaming industry is transitioning from Games-as-a-Service to Games-as-a-Platform, where virtual worlds function as persistent social hubs for identity, creativity, and commerce.
Consumer demand is high, with 70% of players expecting the metaverse to increase their total playtime and a significant portion of non-gamers expressing interest in participation.
Blockchain technology and NFTs are enabling digital ownership and 'Play-to-Earn' models, allowing players to treat in-game activities as digital jobs while providing developers with secondary market royalties.

Market Analysis Metaverse Global+1

NewzooJan 2021

Report21 pages

Newzoo's Generations Report: How Different Generations Engage with Games 2021

Gaming has become the primary leisure activity for Gen Z and Millennials, who spend more time playing games than engaging with social media or streaming video content.
The 2021 survey of 72,068 respondents across 33 global markets confirms that the share of leisure time dedicated to gaming increases progressively with each younger generation.
Younger players are primarily motivated by competition, social interaction, and creative achievement, driving high engagement with multiplayer, sandbox, and social platforms like Fortnite and Roblox.

Market Analysis Player Demographics Player Behavior+1

NewzooJan 2021

Report21 pages

Gamer Generations Report: How Different Generations Engage with Games 2021

Gaming has become a primary entertainment medium, with Gen Z and Millennials dedicating approximately 25% of their total leisure time to it.
Engagement depth is age-dependent: 81% of Gen Z identify as gamers, compared to 42% of Baby Boomers, with younger cohorts treating games as social hubs rather than just casual pastimes.
The metaverse is gaining traction, as 70% of Gen Z gamers report an intent to use game worlds for non-gaming activities like socializing and attending events.

Player Demographics Market Analysis Global

NewzooJan 2021