Mobile reports and market data
Documents
1H 2025 Amazon Retail Media: An Inside Look at How Brands Are Showing Up
This report analyzes Amazon's retail media landscape during the first half of 2025, leveraging data from Sensor Tower's Retail Media Insights.
- Amazon Retail Media dominated the market in 1H 2025 with $618 million in ad spend, significantly outpacing Walmart ($236 million) and Chewy ($105 million).
- Amazon’s advertiser base is nine times larger than Walmart’s, hosting 9,542 unique advertisers compared to Walmart’s 1,076.
- Samsung, Unilever, and L’Oréal were the top spenders in 1H 2025, contributing $7.1 million, $5.7 million, and $5.3 million respectively.
State of Mobile 2025: Why Community Wins on Mobile
The "State of Mobile 2025: Why Community Wins on Mobile" report, developed in collaboration with Reddit, Adjust, and Sensor Tower, examines the current mobile app landscape and emphasizes the critical role of community in driving long-term app growth.
- Reddit-acquired users demonstrate significantly higher lifetime value, with 41% higher Day-1 spend than other social platforms and 159% higher than digital media.
- Reddit users exhibit superior long-term retention and engagement, spending 55% more time in-app on Day 1 and 103% more by Day 30 compared to other channels.
- Global mobile in-app purchase revenue reached $150 billion in 2024, representing a 13% year-over-year increase, while total usage hit 4.2 trillion hours.
Gaming in Africa 2024
"Gaming in Africa 2024" presents a comprehensive analysis of the burgeoning video game market across four key African nations: Egypt, Kenya, Nigeria, and South Africa.
- The African gaming market is overwhelmingly mobile-centric, with 92% of users playing on phones and Android devices accounting for 92% of all downloads.
- Monetization is driven by microtransactions, utilized by 63% of players, with Kenya serving as a key market where mobile money accounts for over 60% of payment methods.
- Player engagement is high, as 78% of respondents played within the last day and one-third of gamers spend three or more hours per session.
A Shortcut to Your Own Game Insights Platform
This document outlines GameAnalytics' turn-key data solutions, "Player Warehouse" and "Raw Export," designed to provide game developers with deeper, more flexible access to their game data.
- GameAnalytics provides a turnkey data pipeline that eliminates the need for custom ETL development, proprietary SDKs, and ongoing infrastructure maintenance.
- The platform offers two primary data delivery methods: Player Warehouse for daily refreshed, SQL-ready event tables and Raw Export for real-time JSON streaming.
- A publisher utilizing Raw Export achieved a 50% increase in lifetime value (LTV) across 19 titles, while a VR MMO leveraged Player Warehouse to improve player engagement.
East vs. West: Monetization Trends
Mobile gamers in Eastern markets demonstrate higher spending frequency and larger average purchase amounts compared to their Western counterparts.
- Eastern mobile gamers demonstrate a significantly higher propensity for large transactions, with 76% of purchases exceeding $10 compared to only 42% in Western markets.
- Western mobile gamers are more likely to make small-scale purchases, with 8% of spenders in the West opting for transactions under $5, contrasted with 30% in the East.
- Monetization strategies in the West should prioritize value-based bundles, as these resonate more effectively with the purchasing preferences of Western players.
Bilan du Marché Français: 2025
The French video game market experienced robust growth in 2025, reaching €5.8 billion, marking its second-highest historical performance with a 2.9% increase.
- The French video game market reached €5.856 billion in 2025, a 2.9% year-over-year increase and the second-highest revenue in the industry's history.
- Mobile gaming experienced an 11% surge to reach €1.792 billion, with free-to-play models accounting for 94% of that sector's total revenue.
- Market share is distributed across consoles (44%), mobile (31%), and PC (26%), with software sales—driven by digital content and microtransactions—comprising over two-thirds of total revenue.
Wojciech Ozimek: Profile and Expertise
Wojciech Ozimek is a Polish technology and gamification executive whose profile presents his qualifications, career history and corporate affiliations, apparently as a candidate disclosure for a governance role connected to 11 bit studios S.A.
- Wojciech Ozimek has served as CEO of one2tribe for 11 years, overseeing the development of online games and services that have reached four million subscribers globally.
- His professional focus centers on gamification and business-oriented game design, supported by his role as a senior consultant for the Cutter Consortium’s Business-IT Strategies and Enterprise Architecture teams.
- Prior to one2tribe, Ozimek held leadership roles at Infovide, where he directed development and architecture for major clients including Nordea Bank Polska, Telekomunikacja Polska S.A., and Onet.pl.
Adjust Guide to Deep Linking
Deep linking is presented as an essential tool for app marketers, connecting users from campaigns directly to specific in-app content rather than just opening an app's home screen.
- Mobile app users purchase at three times the rate of those using mobile web interfaces, making deep linking a primary driver of conversion.
- Integrating deep links into owned media channels is critical for revenue, particularly as 70% of all emails are currently opened on mobile devices.
- Deferred deep links are essential for acquisition, as they route new users through the app store installation process before landing them on the specific content they originally clicked.