Skip to main content

Marketing reports and market data

1,537 documents·91 writers·5,954 charts and tables

Documents

Cover of Making the Sale with Michael Volpe | Game Dev Unchained Episode 207
59 min
Game Dev Unchained59 min

Making the Sale with Michael Volpe | Game Dev Unchained Episode 207

The gaming industry relies on a symbiotic relationship between hardware innovation and software development, where peripheral manufacturers like IOGEAR facilitate cross-platform play and streamer performance through specialized tools such as KVM switches.

  • The gaming industry is shifting toward the integration of cybernetic and bio-implanted technology, with future hardware development focusing on wellness-oriented augmented reality and wearable devices.
  • Streamers must transition from treating their channels as casual hobbies to operating them as structured media businesses to avoid burnout and achieve long-term professional success.
  • Orange County has emerged as a primary gaming and technology hub, attracting major industry players like Blizzard and Amazon Studios by providing a less congested alternative to Los Angeles.
Game Dev UnchainedOct 2019
Cover of Gorgeous terrain is SUPER EASY (Unity Tutorial)
22 min
Thomas Brush22 min

Gorgeous terrain is SUPER EASY (Unity Tutorial)

The Unity terrain tool serves as a foundational asset for game developers seeking to build immersive, high-quality 3D environments efficiently.

  • Unity’s built-in terrain tools allow developers to construct complex landscapes like mountains and water features without building individual assets from scratch.
  • Maintaining scale accuracy requires using a reference object to calibrate the environment relative to the player character.
  • Performance is managed by utilizing the tree tool’s Level of Detail (LOD) groups, which dynamically adjust object complexity based on distance from the player.
Thomas BrushOct 2019
Cover of I Answer All Your Game Dev Questions | Q&A
24 min
Jonas Tyroller24 min

I Answer All Your Game Dev Questions | Q&A

This overview provides professional guidance on entering and succeeding in the independent game development industry, drawing on over a decade of experience from a professional developer.

  • Prioritize project-based learning over passive study by focusing on core programming logic like loops and conditional statements rather than memorizing syntax.
  • Maintain a manageable project scope to ensure completion, as the ability to finish projects is a critical factor in achieving a sustainable, full-time career.
  • Build a portfolio of unique, appealing projects rather than relying on academic degrees, as employers prioritize demonstrable skills and interpersonal reliability.
Jonas TyrollerOct 2019
Cover of Game Discoverability Day: Crowdfunding Your Video Game in 2019
32 min
Game Developers Conference32 min

Game Discoverability Day: Crowdfunding Your Video Game in 2019

Crowdfunding serves as a specialized but enduring financial mechanism for independent game development, maintaining a steady cadence of approximately one successful project per day on Kickstarter.

  • Success on Kickstarter is driven by a pre-existing community rather than platform organic reach, with the platform maintaining a steady rate of approximately one successful project per day.
  • Achieving 20% of a total funding goal within the first 48 hours is a critical milestone required to maintain the momentum necessary for a successful campaign.
  • While total annual funding has declined from 2015 peaks to roughly $15 million, the platform remains viable for projects ranging from small indie titles to those seeking over $500,000.
Game Developers ConferenceSep 2019
Cover of Creature in the Well with Bohdon Sayre | Game Dev Unchained Episode 205
61 min
Game Dev Unchained61 min

Creature in the Well with Bohdon Sayre | Game Dev Unchained Episode 205

The development of Creature in the Well demonstrates the efficacy of a lean, two-person core team operating within a disciplined 18-month production cycle.

  • A lean, two-person core team successfully developed Creature in the Well by adhering to a disciplined 18-month production cycle.
  • The developers utilized iterative prototyping and strict scoping to synthesize a unique pinball-inspired hack-and-slash mechanic.
  • External partnerships for marketing and porting allowed the small team to maintain production focus while securing visibility on platforms like Nintendo’s Indie World.
Game Dev UnchainedSep 2019
Cover of ONLINE MULTIPLAYER | A Game Dev Answers.
25 min
Jonas Tyroller25 min

ONLINE MULTIPLAYER | A Game Dev Answers.

Developing competitive online multiplayer games presents significant technical and community-building challenges for independent developers.

  • Implement robust networking solutions like Photon Unity Networking (PUN) early, prioritizing data efficiency by converting floats to integers and using serialization streams to minimize packet sizes.
  • Transition from client-side networking to authoritative server models as a project scales to effectively mitigate cheating and ensure long-term game stability.
  • Integrate Discord directly into the game UI with automated prompts that trigger during long matchmaking wait times to facilitate organized play and prevent refund requests.
Jonas TyrollerSep 2019
Cover of 5 TIPS I've learned after a DECADE of making indie games!
16 min
Thomas Brush16 min

5 TIPS I've learned after a DECADE of making indie games!

Drawing from a decade of experience in the independent game industry, this analysis outlines five fundamental lessons for developers aiming to build sustainable careers.

  • Prioritize long-term revenue streams like ongoing sales, bundles, and platform promotions over the singular impact of launch day momentum.
  • Limit technical and design scope early in development to ensure cross-platform compatibility and maintain budget sustainability.
  • Avoid over-investing in influencer marketing, as high-profile endorsements do not guarantee a direct, one-to-one correlation with sales spikes.
Thomas BrushAug 2019
Cover of How To YouTube | FOR GAME DEVELOPERS
63 min
Jonas Tyroller63 min

How To YouTube | FOR GAME DEVELOPERS

Establishing a YouTube presence serves as a powerful, cost-effective marketing tool for independent game developers, offering a direct pipeline for community feedback and professional growth.

  • YouTube marketing requires a significant time investment, often consuming up to 50% of a developer's total working hours.
  • Audience growth on YouTube typically follows an exponential rather than linear trajectory, necessitating a long-term commitment to the platform.
  • To maximize retention, developers must eliminate generic intros and immediately state the video's core value proposition within the first few seconds.
Jonas TyrollerAug 2019
Cover of 5 secrets to a VIRAL indie game trailer (my experience!)
12 min
Thomas Brush12 min

5 secrets to a VIRAL indie game trailer (my experience!)

Creating a viral indie game trailer requires a strategic approach to audience engagement, prioritizing consumer interest over developer sentiment.

  • Capture viewer attention within the first ten seconds by leading immediately with the most compelling gameplay or atmospheric visuals.
  • Structure the trailer around a central mystery or 'seed' of curiosity that motivates the viewer to purchase the game to find the answer.
  • Synchronize all cuts and transitions to the rhythm of the music to build emotional intensity and reach a satisfying climax.
Thomas BrushAug 2019
Cover of Kingdoms and Castles Postmortem
34 min
Game Developers Conference34 min

Kingdoms and Castles Postmortem

Kingdoms and Castles achieved commercial success by prioritizing iterative market validation and a disciplined approach to development scope.

  • Validate game concepts early by setting measurable engagement goals, such as achieving 25 retweets on Twitter, to determine if a project is worth pursuing before committing significant development time.
  • Use crowdfunding and early market testing to determine appropriate project scope, allowing developers to scale development effort based on actual audience interest rather than arbitrary timelines.
  • Prioritize 'player fantasy' by ensuring the game's core loop and mechanics are intuitive and rely on existing cultural knowledge, which reduces the need for complex tutorials and extensive UI explanations.
Game Developers ConferenceAug 2019
Cover of Trailer Made: What Makes a Successful and Memorable Game Trailer
30 min
Game Developers Conference30 min

Trailer Made: What Makes a Successful and Memorable Game Trailer

Successful game trailers function as a cinematic language designed to teach, excite, and tease potential players rather than serving as a comprehensive list of features.

  • Trailers must prioritize communicating the core gameplay loop and unique mechanical hooks immediately rather than providing a comprehensive list of features.
  • Structure trailers like a tutorial by introducing simple concepts that escalate into complex possibilities to ensure audience retention of key mechanics.
  • Avoid generic genre tropes and text-heavy descriptions in favor of a rhythmic, intensity-driven structure that begins with a high-impact cold open.
Game Developers ConferenceJul 2019
Cover of After a decade, my game is done. WISHLIST NOW! | Dev Diary #2
7 min
Thomas Brush7 min

After a decade, my game is done. WISHLIST NOW! | Dev Diary #2

The development of the indie title Once Upon a Coma represents a decade-long creative journey, culminating in the finalization of the game after a two-year intensive production cycle.

  • The developer finalized the indie title 'Once Upon a Coma' after a decade-long creative journey, including a two-year intensive production cycle.
  • To prevent last-minute scope creep and ensure project completion, the developer restricted his own access to the source code repository to force a transition from development to marketing.
  • The marketing strategy prioritizes a high-energy, 'bombastic' trailer aesthetic to maximize visibility and stand out in a competitive digital storefront environment.
Thomas BrushJul 2019

Writers

Related topics