State of Mobile 2022
The 2022 State of Mobile report presents a comprehensive snapshot of the global mobile ecosystem in 2021, underscoring accelerated growth across usage, spend and app diversity. Global app downloads reached 230 billion, with daily mobile use averaging 4.8 hours per user and consumer spending hitting $170 billion—a 19% year‑over‑year increase. The ecosystem now hosts five billion apps, and 233 titles generate over $100 million annually, while average time on mobile rose 30% from 2019 levels.
Mobile gaming remains the dominant revenue driver, with consumer spend climbing to $116 billion and downloads up more than 20%. Hyper‑casual titles such as Bridge Race and Hair Challenge led download gains, whereas strategy games like 4× March‑battle captured nearly $10 billion in spend. Finance apps also surged, with 6 billion downloads worldwide—a 28% rise—highlighting the rapid expansion of neobanks and fintech solutions, especially in Latin America and India.
Neobanking and crypto‑finance apps experienced explosive growth; YONO SBI, Nubank and PicPay each saw over 30% MAU increases, with Nubank dominating Brazil’s unbanked market. PayPal, Binance and WazirX drove the highest session growth globally, illustrating the importance of diversified financial offerings beyond simple trading.
Food‑and‑drink apps reached new peaks, recording 62 billion sessions and a 49% YoY increase. Pandemic‑driven demand, coupled with supply‑side expansion, pushed growth beyond pre‑COVID levels—regional highlights include 42% gains in the U.S., 154% in Russia, and a nine‑fold jump in Indonesia. Branded search terms dominate iOS queries, while generic keywords rise in emerging markets, signaling continued ASO opportunities.
Travel, dating, sports and business apps rebounded strongly. Travel app downloads rose 20% in H2 to 1.95 billion, approaching pre‑pandemic levels, while dating app spend hit $4 B across the U.S., Japan, UK and China. Sports app engagement rebounded 30% globally, driven by major events such as the Olympics and World Cup. Business apps like WhatsApp Business and gig‑economy delivery platforms saw significant download growth, reflecting a shift toward remote work and flexible labor markets.
Overall, the report highlights 2021 as a year of significant disruption—iOS privacy changes, stricter App Store moderation and the emergence of new promotion platforms reshaped the landscape. The top downloads were dominated by TikTok, Instagram, Facebook, WhatsApp and Disney+, while gaming leaders included Free Fire, Roblox, PUBG Mobile and Candy Crush Saga. Major publishers—Google, Meta, ByteDance, Tencent and Disney—consolidated revenue dominance across both app and game categories.