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Report
29 pages
Gaming Deals Activity Report: Q1–Q3 2022
The $124.5 billion total deal value for Q1–Q3 2022 is heavily skewed by Microsoft’s $69 billion acquisition of Activision Blizzard, masking a broader market cooling driven by macroeconomic instability and regulatory pressure.
Strategic M&A activity reached a record $101.4 billion despite a 40% decline in the number of closed transactions, with major activity led by Embracer Group, Sony, and Saudi Arabia’s Public Investment Fund.
Public offerings have nearly collapsed to their lowest point since early 2020, with deal values shrinking fivefold compared to 2021 levels.
Investment
Mergers & Acquisitions
Market Analysis
+1
InvestGame
Jan 2022
Report
34 pages
Casual Gaming Apps Report 2022
Mobile gaming maintains over 60% of the total industry market share despite experiencing its first year-over-year global spending decline in Q1 2022.
Android is significantly more cost-effective for user acquisition than iOS, with an average CPI of $0.75 compared to $2.27, while both platforms deliver comparable Day 30 ROAS.
Lifestyle games are the most lucrative segment for developers, yielding the highest returns despite carrying higher-than-average acquisition costs.
Market Analysis
Global
Mobile
+1
GameRefinery
Jan 2022
Report
51 pages
Global Esports & Live Streaming Market Report
The global esports market is projected to reach $1.38 billion in revenue with 532 million viewers by the end of 2022, with China accounting for nearly one-third of total global revenue.
The live-streaming audience is forecast to grow at a 16.3% compound annual growth rate, reaching 1.41 billion users by 2025.
Sponsorships remain the primary financial driver at 60% of total income, though organizations are diversifying into lifestyle apparel, blockchain loyalty programs, and educational platforms.
Market Analysis
Esports
Streaming
+2
Newzoo
Jan 2022
Report
18 pages
Consumer Insights: Games & Esports 2022
Gaming has become a primary entertainment ecosystem for 79% of the global online population, with Gen Alpha prioritizing gaming over social media and streaming video.
Consumer spending in the gaming sector is projected to exceed $200 billion in 2023, driven by a payer base that includes approximately 50% of Gen Alpha, Gen Z, and Millennial gamers.
Game worlds are increasingly used for social interaction rather than gameplay, with 75% of players and 44% of non-players utilizing these environments for non-gaming social engagement.
Market Analysis
Player Demographics
Esports
+1
Newzoo
Jan 2022
Report
42 pages
The State of Mobile Game and App Markets: Global Report on App Marketing for H1 2022
App Store search accounted for 64.7% of all mobile app installs in H1 2022, cementing search visibility and ASO as the primary acquisition drivers.
The mobile ecosystem experienced a contraction in mature regions, evidenced by a 6.2% year-over-year decline in advertisers and a 27% drop in total creatives.
Tier-2/3 markets, specifically Hong Kong, Macau, and Taiwan, bucked the global trend with a 37% year-over-year increase in advertiser counts.
Market Analysis
Marketing
In-Game Advertising
+2
AdQuantum
Jan 2022
Report
16 pages
Blockchain Industry Report
Blockchain gaming remains the industry's most resilient sector, accounting for 57.4% of total daily unique active wallet (UAW) activity with 1 million daily UAW and $857 million in transactions.
Total Value Locked (TVL) in DeFi showed signs of recovery in July, increasing 22% to $82.3 billion across major networks like Ethereum, BNB Chain, and Polygon.
NFT trading volume dropped 25% month-over-month to below $1 billion, while OpenSea’s market share eroded significantly from 84% to 58.6% due to competition from new entrants like GameStop and Nickelodeon.
Market Analysis
Web3
Blockchain
+1
DappRadar
Jan 2022
Report
2 pages
Global Esports and Live Streaming Market Report
Counter-Strike: Global Offensive led 2022 viewership with the PGL Major Antwerp recording 10.5 million hours watched and an average concurrent viewership of 96.7k.
Riot Games is shifting its Valorant esports strategy from high-cost franchising to a partnership model that eliminates franchise fees in favor of financial stipends.
Major esports titles including Dota 2 and League of Legends events generated over 20 million hours of combined viewership in 2022.
Esports
Streaming
Market Analysis
+1
Newzoo
Jan 2022
Report
1 pages
Ad Monetization Insights for Mobile Game Developers 2022
Advertising accounts for 54% of total revenue across the mobile game markets surveyed in 2022.
Effective monetization requires integrating ad revenue, in-app purchase data, and cost metrics to accurately calculate ROI, ROAS, and LTV.
Key regional markets for mobile game monetization include Germany, Japan, South Korea, Canada, and Indonesia.
Monetization
Advertising
Global
+1
Tenjin
Jan 2022
Report
19 pages
State of Anime Gaming 2022
Anime-themed mobile games generated 20% of total global mobile game consumer spend in 2021 despite accounting for only 1% of total usage.
Japan remains the dominant market, representing 55% of global anime-game spend in 2021, though its market share has declined by nine percentage points since 2018.
Global downloads for anime-style games grew 50% between 2018 and 2021, with South Korea emerging as a top growth market showing a 170% increase in downloads and 85% increase in spend.
Market Analysis
Global
Mobile
+1
data.ai
Jan 2022
Report
24 pages
Gaming Deals Activity Report: Q1'22 Supermassive Start of the Year
Total gaming industry deal value reached $15.2 billion across 262 transactions in Q1 2022, marking a significant contraction driven by a 90% drop in public offerings to $0.5 billion.
Blockchain-powered gaming saw a massive surge, accounting for $1.6 billion across 88 deals, representing an eleven-fold increase in deal count and a nineteen-fold jump in value year-over-year.
Mergers and acquisitions saw a 76% year-over-year decline in total value, though the period was defined by high-profile mega-deals including Microsoft’s $68.7 billion acquisition of Activision Blizzard and Take-Two’s $12.7 billion purchase of Zynga.
Investment
Mergers & Acquisitions
Market Analysis
+1
InvestGame
Jan 2022
Report
75 pages
Store Intelligence Data Digest: Q2 2022
In a historic shift for the U.S. App Store, consumer spending on non-gaming applications surpassed gaming revenue for the first time, driven by a 129% increase in non-game subscription revenue compared to 2019 levels.
The global mobile market saw a 2.5% year-over-year decline in total downloads to 35 billion in Q2 2022, though Google Play retained the largest share with 27.2 billion installs.
Meta solidified its market dominance by owning four of the top five most-installed apps globally, contributing to an 11% year-over-year increase in the company's total downloads.
Market Analysis
Global
Mobile
+1
Sensor Tower
Jan 2022
Report
56 pages
Data for Mobile Gaming 2022-2024
Mobile gaming revenue growth is consistently outpacing download volume across iOS and Android platforms between 2022 and 2024.
In-game advertising has overtaken traditional in-app purchases as the primary revenue stream for mobile developers.
The United States, China, and Japan remain the dominant global revenue generators, while Brazil has reached over 90% smartphone gaming penetration across all demographics.
Market Analysis
Monetization
In-Game Advertising
+2
Google
Jan 2022
Report
15 pages
Video Game Streaming Trends: 2022 Second Quarter Report
Total hours watched across live streaming platforms fell 15% year-over-year to 8.1 billion in Q2 2022, signaling a post-pandemic market stabilization.
Twitch maintains a dominant 68% market share of total hours watched, while YouTube holds 14% and Facebook Gaming experienced a 50% decline in viewership.
The esports segment grew by 8% during the quarter, bolstered by major events like the League of Legends Mid-Season Invitational and the PGL Major Antwerp.
Streaming
Esports
Market Analysis
+1
Stream Hatchet
Jan 2022
Report
21 pages
Global Gaming Report Q1 2022
The global gaming industry reached a record $98.7 billion in total deal value in Q1 2022, surpassing the total deal value of the entire previous year.
Industry consolidation was driven by major acquisitions, including Microsoft’s $68.9 billion purchase of Activision Blizzard and Take-Two’s $11.8 billion acquisition of Zynga.
Strategic M&A activity is currently focused on cross-platform diversification, with PC and console giants aggressively acquiring mobile gaming expertise and established intellectual property.
Market Analysis
Mergers & Acquisitions
Investment
+1
Drake Star Partners
Jan 2022
Report
25 pages
Gaming Deals Activity Report: H1 2022
The global gaming industry reached a record-breaking $113.6 billion in total deal value during the first half of 2022, driven by high-profile mega-deals despite a decline in overall transaction volume.
Private investment remained resilient during H1 2022, contributing $4.6 billion to the sector despite broader public market downturns and macroeconomic instability.
Investment strategies are shifting toward mobile-focused acquisitions and a maturation of the blockchain gaming sector, which is moving away from speculative models toward content-driven development.
Market Analysis
Mergers & Acquisitions
Investment
+2
InvestGame
Jan 2022
Report
43 pages
The State of Mobile Game and App Markets
Mobile advertising experienced a significant contraction in H1 2022, marked by a 6.24% year-over-year decline in app advertisers and a 27.83% drop in creative volume.
The industry is shifting from high-volume output to quality-focused, data-driven campaigns, evidenced by a flat advertiser base of 45,000 despite the sharp reduction in creative assets.
Apple Search Ads are projected to reach $20 billion in revenue by 2025 as publishers increasingly prioritize search-driven installs and integrated ASO strategies.
Market Analysis
Marketing
Mobile
+1
AdQuantum
Jan 2022
Report
22 pages
Newzoo Gamer Insights: The Future of Gaming
90% of Gen Alpha and Gen Z are active game enthusiasts, significantly higher than the 79% engagement rate seen in the general online population.
Gaming is the primary entertainment source for Gen Alpha and a top-three source for Gen Z, competing directly with social media and video streaming platforms.
Economic engagement is high, with 52% of Gen Alpha and 48% of Gen Z spending money on games, primarily driven by mobile platform purchases for exclusive content and personalization.
Market Analysis
Player Demographics
Marketing
+1
Newzoo
Jan 2022
Whitepaper
191 pages
2022 Global White Paper on Mobile Advertising & Marketing Game
The global mobile advertising market saw a 27% decline in creative volume during the first half of 2022, accompanied by rising costs that pushed the average CPM to $19.31.
Video content now dominates the advertising landscape, accounting for over 86% of all creatives as developers shift toward high-quality, drama-based storytelling to lower entry barriers.
While the total number of advertisers decreased, emerging markets in the Middle East, South America, and Southeast Asia showed robust growth, contrasting with the high-cost user acquisition environments of the United States and South Korea.
Advertising
Marketing
Market Analysis
+2
SocialPeta
Jan 2022
Report
39 pages
Newzoo IP-Based Mobile Games Report (2022)
Established intellectual property is now a primary driver of mobile success, evidenced by the fact that only one non-IP title reached the top ten global downloads in 2021.
High-spending players, defined as those investing over $25 per month, show a significantly higher propensity to download games based on familiar franchises than low spenders.
While Western IPs like Disney and Marvel drive high global download volumes, Eastern IPs from Japanese manga and Chinese literature dominate top-grossing charts due to deep monetization mechanics like gacha systems.
Market Analysis
Monetization
Mobile
+1
Newzoo
Jan 2022
Report
46 pages
The Metaverse, Blockchain Gaming, and NFTs: Navigating the Internet’s Uncharted Waters
The metaverse is evolving into a 3D social ecosystem led by 'game as a platform' models like Roblox, which currently sustains tens of millions of daily active users.
Blockchain-based 'Play-to-Earn' games represented nearly 50% of all decentralized application wallet activity by late 2021, though growth is primarily driven by emerging markets seeking income rather than gameplay.
Long-term growth for virtual platforms is hindered by high developer take rates, persistent net losses among industry leaders, and technical limitations preventing massive simultaneous user scaling.
Market Analysis
Blockchain
NFT
+3
Newzoo
Jan 2022
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