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Report
19 pages
Hyper-Casual Benchmark Report Q3 2022
Hyper-casual revenue remains primarily driven by high-volume user acquisition paired with optimized ad mediation to maximize value during short player lifecycles.
Market leadership among ad networks is defined by the ability to deliver massive scale at low costs per install while integrating seamlessly with attribution partners.
Successful publishers are mitigating the impact of privacy-driven attribution changes by utilizing sophisticated data analytics to balance ad spend across diverse networks.
Market Analysis
Monetization
User Acquisition
+3
Tenjin
Sept 2022
Report
48 pages
Market Outlook 2022: An Overview & Analysis of Industry Trends
The global mobile gaming market is projected to reach $117 billion in annual revenue by 2026, despite a 6% year-over-year revenue decline to $21.2 billion in early 2022.
Mid-core genres, specifically RPG and strategy, drive 60% of total player spending, while casual titles account for 78% of total downloads.
Asian markets contribute 80% of total RPG and MMORPG revenue, though Western appetite for these complex titles is growing, evidenced by Diablo Immortal earning $28 million in the U.S. during its first six weeks.
Market Analysis
Player Demographics
Monetization
+1
Sensor Tower
Aug 2022
Report
19 pages
Blockchain Industry Report: August 2022
Daily Unique Active Wallets (UAW) across the blockchain industry fell 14.73% year-over-year to a yearly low of 1.67 million in August 2022.
The gaming sector remains the primary driver of blockchain activity, accounting for 51% of industry usage with over 847,000 daily UAW.
Total Value Locked (TVL) in Decentralized Finance (DeFi) contracted by 10.47% to $74.21 billion, impacted by market volatility and U.S. sanctions against Tornado Cash.
Market Analysis
Blockchain
Web3
+1
DappRadar
Aug 2022
Report
21 pages
Global Gaming Report H1 2022
The gaming industry saw record-breaking activity in H1 2022 with $107 billion in total deal value across 651 transactions, dominated by $95 billion in M&A activity.
Strategic consolidation was driven by major acquisitions, most notably Microsoft’s purchase of Activision Blizzard and Take-Two’s acquisition of Zynga.
Blockchain gaming and metaverse infrastructure became the primary growth catalysts, accounting for over 50% of all financing transactions in Q2 and attracting $2.2 billion in funding.
Market Analysis
Mergers & Acquisitions
Investment
+3
Drake Star Partners
Jul 2022
Report
16 pages
DappRadar Blockchain Industry Report: Highlights of July 2022
Blockchain gaming remains the industry's primary driver, accounting for nearly 60% of all dapp usage with 1 million daily Unique Active Wallets (UAW), an 8% month-over-month increase.
DeFi activity hit a yearly low with UAW dropping below 500,000, though Total Value Locked (TVL) recovered 22% to reach $82.3 billion across Ethereum, BNB Chain, and Tron.
The NFT market contracted significantly in July 2022, with monthly trading volume falling below $1 billion for the first time in over a year.
Market Analysis
Web3
Blockchain
+2
DappRadar
Jul 2022
Report
25 pages
The Rise of Midcore Mobile Games Snapshot Report July 2022
Midcore mobile games were the only category to achieve revenue growth in the US iOS market between Q1 2021 and Q1 2022, now capturing 36.73% of total mobile gaming revenue.
New midcore titles are outperforming casual games in long-term retention, with nine midcore releases from the past year remaining in the top 200 grossing chart compared to only three casual titles.
Top-performing midcore titles like Diablo Immortal, Genshin Impact, and Apex Legends Mobile prioritize console-like manual controls over autoplay mechanics to drive engagement.
Market Analysis
Mobile
Midcore
+1
GameRefinery
Jul 2022
Report
15 pages
Mobile Advertising Benchmark Report Q2 2022
Apple Search Ads (ASA) has emerged as a core duopoly partner alongside Google, with advertiser adoption reaching 94.8% and share-of-wallet increasing by five points to 15%.
Facebook’s market position declined between Q2 2021 and Q2 2022, with adoption dropping to 82.8% and share-of-wallet falling four points to 28%.
Google remains the dominant advertising channel with 95% adoption and a 34% share-of-wallet, largely driven by its stability on the Android platform.
Advertising
Market Analysis
Global
+1
Appsumer
Jun 2022
Report
16 pages
The Highest-Grossing Mobile Games on iOS & Android: Q2 2022 Report & Infographics
Mid-core games emerged as the highest-grossing genre in Q2 2022, underscoring the sector's dominance in mobile revenue generation.
King was the top-earning publisher for the quarter with over $264 million in aggregate revenue, followed by Lilith Games at $254.6 million and Playrix at $182.8 million.
Rise of Kingdoms by Lilith Games led iOS revenue with over $179.5 million, while Candy Crush Saga topped Android charts with more than $122 million.
Market Analysis
Mobile
Global
+2
Apptica
Jun 2022
Report
16 pages
The Highest-Grossing Mobile Games on iOS & Android: Q2 2022
Mid-core titles dominated Q2 2022 revenue, led by 'Rise of Kingdoms' which generated $179.5 million.
King was the highest-grossing publisher during the period, earning over $264 million across four leading titles.
Top-earning games outside the mid-core category included 'Candy Crush Saga' ($122 million), 'Coin Master' ($99.2 million), and 'Roblox' ($68.1 million).
Market Analysis
Monetization
Mobile
+2
Apptica
Jun 2022
Report
35 pages
Innovative Monetization Features Snapshot Report June 2022
Gacha mechanics are the dominant revenue driver, integrated into 93% of top-grossing Japanese titles and 75% of the top 20% of US-grossing games.
Battle Passes have matured into primary retention tools, appearing in 60% of high-performing games and increasingly incorporating social and cooperative progression features.
Progressive reward systems, which grant bonuses based on cumulative spending, are utilized by 23% of top-performing US iOS games compared to only 9% of lower-performing titles.
Monetization
Market Analysis
Global
+1
GameRefinery
Jun 2022
Report
35 pages
Innovative Monetization Features Snapshot Report
Gacha mechanics are the industry standard, appearing in 93% of the top 20% grossing mobile titles, while Battle Passes are utilized by 60% of that same demographic.
In the U.S. mobile market, 75% of top-grossing games now incorporate gacha mechanics.
Progressive reward systems, which offer escalating gifts based on cumulative spending, are nearly three times more likely to be found in top-performing iOS games than in lower-grossing titles.
Monetization
Market Analysis
Global
+1
GameRefinery
Jun 2022
Report
76 pages
Value Creation in the Metaverse: The Real Business of the Virtual World
Senior leaders project the metaverse will generate up to $5 trillion in economic value by 2030, a scale comparable to the economy of Japan.
Investment in the metaverse ecosystem reached over $120 billion in early 2022, bolstered by major corporate commitments like Microsoft’s $69 billion acquisition of Activision and Meta’s $10 billion annual budget.
Gaming serves as the primary market catalyst with three billion users and a $200 billion valuation, while virtual goods sales have already reached approximately $40 billion.
Metaverse
Market Analysis
Investment
+1
McKinsey & Company
Jun 2022
Report
32 pages
Gaming Spotlight: 2022 Review
Mobile gaming is the dominant industry force, projected to reach $136 billion in 2022 and accounting for over 60% of the total $222 billion global market valuation.
The mobile segment is expanding 3.3 times faster than the home console market, bolstered by the sustained popularity of core titles like Genshin Impact and Roblox.
Hybrid monetization is becoming standard, with 42% of top-grossing U.S. games now combining in-app purchases with advertising.
Market Analysis
Global
Mobile
+1
data.ai & IDC
May 2022
Report
48 pages
Mobile Gaming Market Outlook 2022
The mobile gaming market is in a stabilization phase, with quarterly downloads holding at 14 billion despite a 6% year-over-year revenue decline to $21.2 billion in early 2022.
Casual games dominate volume at 80% of all downloads, while Mid-Core titles remain the primary revenue driver, accounting for 60% of total player spending.
The Asia-Pacific region is a critical economic force, generating 80% of global MMORPG revenue and 62% of Card Battler revenue.
Market Analysis
Market Forecast
Player Demographics
+2
Sensor Tower
May 2022
Report
75 pages
Store Intelligence Data Digest: Q1 2022
Global app downloads reached 36.9 billion in Q1 2022, a 1.4% year-over-year increase, with mobile gaming accounting for 14.34 billion of those installs.
The U.S. video streaming market has significantly fragmented, with the top three apps' market share dropping from 80% in 2019 to 37% in Q1 2022 due to the rise of competitors like Disney+ and HBO Max.
TikTok surpassed 3.5 billion all-time downloads to become the top global app, while Meta reclaimed its position as the leading global publisher for the first time in two years.
Market Analysis
Global
Mobile
+1
Sensor Tower
Apr 2022
Report
23 pages
Video Game Streaming Trends Report: 2022 First Quarter
Twitch maintains a dominant market position, accounting for approximately 75% of all streamed hours and 80% of esports viewership.
Total hours watched in Q1 2022 declined 6% from the previous quarter, yet remains 66% higher than Q1 2020 and 140% above Q1 2019 levels.
A small segment of core viewers, representing only 7.8% of the total audience, generates two-thirds of all watch time and is 24 times more receptive to repeated advertising than casual viewers.
Streaming
Market Analysis
Esports
+1
Stream Hatchet
Mar 2022
Report
33 pages
Casual Gaming Trends Snapshot Report
Every top-100 casual game released in the last two years now incorporates renovation elements to drive visual progression and player satisfaction.
The integration of construction mechanics in top Match3 games has surged from 7% to 49% over the past six years.
70% of top-grossing Match3 titles currently utilize hybrid designs that blend core puzzle mechanics with complex meta-layers like RPG elements or collectibles.
Market Analysis
Global
Casual
+1
GameRefinery
Mar 2022
Report
33 pages
Casual Gaming Trends Snapshot Report March 2022
By early 2022, 70% of top-100 grossing Match3 games incorporated meta-elements, a massive increase from less than 10% six years prior.
Renovation and construction mechanics have become industry standard, appearing in every top-100 grossing casual game released between 2020 and 2022.
The integration of construction features in top Match3 games surged to 49% in 2022, up from just 7% in 2016.
Market Analysis
Mobile
Casual
+2
GameRefinery
Mar 2022
Report
40 pages
Unity Gaming Report 2022
Publishers operating across three or more genres generate up to 197% more daily revenue than those specializing in a single category, yet 76% of developers remain focused on a single genre.
The gaming industry saw a 93% increase in game creation and a 30% rise in total revenue in 2021, with hypercasual titles experiencing a 137% production surge and a 162% increase in in-app purchase revenue.
Industry consolidation reached record levels with $85 billion in acquisitions, while small indie studios continue to drive innovation by utilizing accessible tools and analytics.
Market Analysis
Game Development
Global
Unity
Jan 2022
Report
61 pages
The New Destination to Reach Global Gamers: The 2021 Global Mobile Gamers Whitepaper
The global mobile gaming market generated $93.2 billion in 2021 and is projected to reach $126.1 billion by 2024.
Mobile gamers active on TikTok install 50% more games, play 36% longer, and are 66% more likely to make in-game purchases than non-users.
While players primarily game to relax or pass time, long-term monetization is driven by progression-based incentives like unlocking content and bypassing difficult levels.
Market Analysis
Player Demographics
Mobile
+2
Newzoo
Jan 2022
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