FinancialKoei Tecmo
FY2022 Annual Presentation Materials
1 Jan 202238 pages~2 min full read
Koei Tecmo’s FY2022 strategy centers on global expansion and revenue diversification by leveraging established intellectual properties across multiple platforms and genres.
The company’s release pipeline includes major titles such as Wild Hearts, Wo Long: Fallen Dynasty, Atelier Ryza 3, and Winning Post 10, alongside mobile games like Blue Reflection Sun and Dragon Quest Champions.
A core growth pillar involves a multi-layered collaboration strategy, utilizing licensing and co-development with external partners to mitigate risk and acquire technical expertise.
The organization is pursuing a holistic brand management approach by extending its gaming intellectual properties into peripheral markets including movies, apparel, food, and merchandise.
Operational focus is directed toward strengthening internal development capabilities to create new global IPs while ensuring the longevity of existing franchises through consistent updates and multi-platform releases.
The company is transitioning toward a globally integrated business model that balances internal production with strategic partnerships to maximize long-term financial performance.
Koei Tecmo Holdings outlines a strategic framework for fiscal year 2022 centered on the global expansion of its intellectual properties and the diversification of its revenue streams. The primary objective is to leverage established franchises across multiple platforms and genres while aggressively pursuing international markets. This strategy is supported by a robust release schedule featuring high-profile titles such as Wild Hearts, Wo Long: Fallen Dynasty, Atelier Ryza 3, and Winning Post 10, alongside mobile offerings like Blue Reflection Sun and Dragon Quest Champions.
A significant component of the growth model involves a multi-layered collaboration strategy. This includes licensing intellectual property to global partners and engaging in co-development projects with leading industry players. By collaborating with external entities, the organization aims to mitigate development risks, gain technical expertise from partners, and create new opportunities for series growth. These efforts extend beyond traditional gaming into peripheral markets, including movies, apparel, food, and various merchandise tie-ins, reflecting a holistic approach to brand management.
The operational focus emphasizes strengthening development capabilities to produce new global IPs while maintaining the longevity of existing series through consistent updates and multi-platform availability. By balancing internal development with strategic licensing and collaborative ventures, the company seeks to maximize the value of its portfolio. This analytical outlook suggests a transition toward a more globally integrated business model, prioritizing high-quality production and strategic partnerships to drive long-term financial performance and brand recognition in the competitive gaming landscape.
