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Report
13 pages
Digital Services Report
Q2 2024 saw robust activity in the digital services sector with over 350 M&A transactions totaling $7.4 billion and 880 fundraising deals raising $8.1 billion.
Major M&A activity was headlined by EQT’s $3.0 billion acquisition of Perficient and Cognizant’s $1.3 billion purchase of Belcan, signaling a strategic focus on digital transformation capabilities.
Generative AI and AI-powered technologies are identified as the primary catalysts for deal momentum, with expectations for increased M&A activity in Q3 2024.
Market Analysis
Mergers & Acquisitions
Global
Drake Star
Jan 2024
Report
12 pages
Inside Gaming: It's Personal! 2024
46% of gamers now prioritize creation and imagination as their primary motivation for playing, representing a 10% year-over-year increase.
Games that facilitate self-expression through customization, open worlds, and constant updates—such as Roblox, Fortnite, and The Sims—achieve 60% higher engagement than industry norms.
72% of consumers report they would view brands more favorably if those companies helped them translate their gaming-inspired self-expression into real-world products, skills, or lifestyle alignments.
Market Analysis
Player Behavior
Marketing
+1
Fandom
Jan 2024
Report
24 pages
Mobile Gaming Benchmarks for Q1 2024
Global median retention rates for Q1 2024 are 22.91% for day-1, 4.20% for day-7, and 0.85% for day-28.
Classic genre titles, including board, card, casino, trivia, and word games, consistently outperform casual and mid-core titles in retention metrics across all tracked regions.
The global median session length is 4.45 minutes, though casino and card games significantly exceed this, reaching up to 25 minutes in European markets.
Retention
Live Ops
Mobile
+1
GameAnalytics
Jan 2024
Report
33 pages
State of Game Technology Report 2024
Real-time 3D engines are expanding beyond gaming, with 50% of surveyed teams now applying this technology to non-traditional sectors.
Generative AI adoption is widespread, with 65% of organizations utilizing AI tools, led by ChatGPT at 47% usage, particularly among indie and mid-size studios.
Unreal Engine remains the market leader at 63% usage, followed by Unity at 47%, while Perforce Helix Core dominates version control at 51%.
Market Analysis
Game Development
Game Engines
+2
Perforce
Jan 2024
Report
55 pages
State of Play: Winter 2024
Global gaming revenue is projected to reach $205.7 billion by 2026, growing at an average annual rate of 3.9 percent from its 2023 baseline of $106.8 billion.
Mobile gaming serves as the primary industry engine, with the sector expected to generate $111.4 billion in spend following 76.8 billion app downloads across iOS and Google Play in the first half of 2023.
Consumer spending experienced high volatility in 2023, surging by 60 percent early in the year before stabilizing within a range of –10 percent to +20 percent.
Market Analysis
Market Forecast
Monetization
+2
Xsolla
Jan 2024
Report
55 pages
State of Play
The global gaming market is projected to reach $205 billion by 2026, with mobile gaming currently accounting for over 70% of total industry revenue and contributing $106.8 billion in 2023.
Subscription-based gaming is poised for massive expansion, with the user base expected to grow from 7 million in 2023 to 87 million by 2028, while subscription revenue is forecasted to reach $14 billion.
Female gamers represent approximately 50% of the U.S. audience and are a significant driver of spending, yet only 26% of studios practice inclusive hiring and 18% conduct diversity training, representing a major untapped revenue opportunity.
Market Forecast
Player Demographics
Global
+1
Xsolla
Jan 2024
Report
44 pages
Digital Market Index: Q1 2024
Global mobile app spending reached a record $45 billion in Q1 2024, a 9.5% year-over-year increase driven primarily by an 11.5% growth in the iOS ecosystem.
Total app downloads declined by 3.5%, marking the third consecutive quarterly drop, even as iOS achieved its highest download volume since 2020.
Monopoly GO set a new mobile gaming record with $770 million in quarterly spend, becoming the only title to surpass $600 million in a single quarter.
Market Analysis
Global
Mobile
+1
Sensor Tower
Jan 2024
Report
47 pages
The Xsolla Report: State of Play (Autumn 2024 Edition)
Mobile gaming is the dominant global segment, generating $98.7 billion in 2024, with $65 billion of that revenue originating from Asian markets.
A small 'whale' cohort comprising 2% to 6% of the player base accounts for 95% of all in-app spending.
Direct-to-consumer (D2C) web shops are highly effective, with 81% of players aware of them and 77% having completed at least one purchase.
Market Analysis
Player Behavior
Mobile
+1
Xsolla
Jan 2024
Report
24 pages
Mobile Gaming Benchmarks: Q1 2024
Global median retention rates for Q1 2024 were 22.91% for Day 1, 4.20% for Day 7, and 0.85% for Day 28.
Classic games, including board, card, casino, and trivia titles, consistently outperformed all other genres across most regions and metrics.
The global median session length is 4.45 minutes, with most genres averaging between 4 and 5 sessions per day.
Market Analysis
Retention
Live Ops
+2
GameAnalytics
Jan 2024
Report
10 pages
Toxicity and the Bottom Line: The Impact of Hate and Harassment on Player Retention and In-Game Purchases
Toxicity directly suppresses revenue, as 19% of players spend less money and 21% reduce their overall playtime to avoid harassment.
Safety is a critical player priority, with 75% of the 2,408 surveyed gamers identifying protection from hate and harassment as a high priority.
Harassment causes significant engagement loss, with 44% of players disabling voice chat, 31% abandoning active matches, and 27% leaving lobbies to avoid abuse.
Monetization
Player Behavior
Diversity & Inclusion
+2
Take This
Jan 2024
Report
27 pages
Games Market Trends 2024
The global games market is entering a recovery phase with a projected Compound Annual Growth Rate (CAGR) of +1.3% through 2026.
The live-service market is consolidating, with just 19 titles currently capturing 60% of total player engagement, prompting a strategic shift back toward premium, finite gaming experiences.
Developers are increasingly mitigating financial risk by prioritizing established Intellectual Property and sequels over new, unproven concepts.
Market Analysis
Market Forecast
Monetization
+1
Newzoo
Jan 2024
Report
54 pages
Live Streaming Trends Annual Report 2024
Mobile streaming now accounts for nearly 50% of global viewership, driven by mobile-first infrastructure in Southeast Asia and Latin America.
Creators using cross-platform promotional strategies that integrate short-form video content achieve a 20% higher audience retention rate than those relying exclusively on live broadcasts.
Twitch remains the leader in community-driven content, while YouTube Gaming is capturing significant market share in competitive esports through its integrated VOD ecosystem.
Streaming
Market Analysis
Global
Stream Hatchet
Jan 2024
Report
13 pages
Rise of the Co-Op Games
Cooperative games significantly outperform the market, accounting for 36% of all units sold on Steam in 2023 despite representing only 6% of total releases.
The average co-op game on Steam sells 40,000 units, which is eight times the 5,000-unit average achieved by non-cooperative titles.
Market success is highly concentrated, with Palworld alone accounting for nearly half of the 40 million co-op units sold during the first half of 2024.
Market Analysis
Steam
Co-op
+1
Video Game Insights
Jan 2024
Report
48 pages
Mobile App Trends: 2024 Edition
Fintech and e-commerce drove significant market growth in 2023, with fintech seeing a 42% increase in installs and a 118% surge in in-app revenue.
E-commerce performance remained strong with a 43% year-over-year rise in installs and a 34% increase in revenue.
Banking sector efficiency improved significantly as eCPIs dropped from $2.33 to $1.37, enabling faster return on investment for marketers.
Market Analysis
Marketing
Advertising
+2
Adjust
Jan 2024
Report
29 pages
Mobile Ad Creative Index 2024
High-engagement formats like video and playables outperform banners by 20 times in gaming installs, while finance sector interstitials are 18 times more effective at conversion.
Long-form video ad spend grew by 245% year-over-year, and 'triple-page' ads combining video, playables, and end cards saw a 355% increase in investment.
Optimized user-generated content (UGC) ads achieve a 20% lower cost-per-install (CPI) compared to standard video creative.
Market Analysis
Monetization
In-Game Advertising
+3
Liftoff
Jan 2024
Report
27 pages
Global Sports Tech Report 2024
The provided source text contains no factual data, metrics, or findings from the Global Sports Tech Report 2024.
The content consists solely of a request for additional information rather than report substance.
No specific growth rates, company names, or dates are available to summarize.
Market Analysis
Mergers & Acquisitions
Investment
+1
Drake Star Partners
Jan 2024
Report
35 pages
Guide to Growing Chinese Gaming Apps Overseas: 2024
Chinese publishers are maintaining global dominance in strategy and RPG segments by shifting to hyper-localized art styles, specifically manga-inspired visuals for Japan and realistic or cartoon aesthetics for Western markets.
Generative AI is now a core operational requirement for rapid, compliant localization of ad creative, voice-overs, and marketing copy to manage high costs per install in mature markets like the U.S., Japan, and South Korea.
High-performing user acquisition campaigns are increasingly utilizing minigames and AI-enhanced visuals to capture player attention in highly competitive environments.
Market Analysis
Monetization
User Acquisition
+5
Liftoff
Jan 2024
Report
30 pages
Gaming Industry Report: Q4 2023
The global gaming industry reached a $184 billion valuation in 2023, reflecting a modest year-over-year growth of 0.6%.
Venture funding for the gaming sector dropped 33% quarter-over-quarter in Q4 2023 to $308 million, signaling a return to pre-pandemic capital levels.
Approximately 10,500 industry layoffs occurred in 2023 as companies prioritized operational efficiency, asset consolidation, and high-retention projects.
Market Analysis
Investment
Funding
+2
Konvoy
Jan 2024
Report
46 pages
The State of Gaming 2024
The global mobile gaming market contracted in 2023, with a 10% decline in downloads and a 2% dip in revenue due to rising user acquisition costs and post-pandemic habit stabilization.
Market segment preferences shifted significantly in 2023, as mid-core revenue fell by 9% while casual and hybrid-casual segments grew by 8% and 30%, respectively.
Mobile advertising now accounts for 67% of global gaming ad spend, with marketing strategies increasingly relying on high-impact collaborations and transmedia IP to drive organic discovery.
Market Analysis
Global
Mobile
+1
Sensor Tower
Jan 2024
Report
111 pages
Annual Universe of Positive Gaming Experiences 2024
Stillfront Group reported a net loss of 7,378 MSEK for fiscal year 2024, largely driven by a 6.9 billion SEK goodwill impairment in its North American segment.
Total net revenues reached 6,737 MSEK, reflecting a 2% organic revenue decline that prompted a major geographic reorganization into Europe, North America, and MENA & APAC.
Despite the net loss, the company generated over 1 billion SEK in free cash flow and improved gross margins to 80% through direct-to-consumer initiatives.
Market Analysis
Player Behavior
Global
+1
Stillfront
Jan 2024
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