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Market Analysis

Report41 pages

PC/Console Gaming Index: 2025

Steam remains the dominant platform for PC/console gaming, generating approximately 450 million downloads year-to-date, which is nearly four times the volume of PlayStation.
Monetization strategies are platform-specific: 79% of Steam downloads and 83% of PlayStation downloads are premium, while 39% of Xbox downloads are free-to-play, largely driven by Game Pass.
Indie and AA developers drive the majority of the 262 million action-genre downloads, with indie titles accounting for 60% of total downloads on Steam.

Market Analysis PC Console+3

Sensor Tower

Report9 pages

The Rise of the Financial Kingmakers: Private Equity’s $21B+ Bet on Gaming

Private equity firms deployed over $21 billion into the gaming sector between 2018 and mid-2025, with annual deal values consistently surpassing $1 billion.
Control acquisitions represent the primary investment strategy, accounting for approximately 60% of total capital deployed in the sector.
Content creation studios holding strong IP portfolios are the most targeted assets, securing 42 of the 68 total private equity-led deals identified.

Market Analysis Mergers & Acquisitions Investment+2

InvestGame

Report15 pages

Gaming VC Trends: Q2 2025

Global gaming venture capital plummeted in Q2 2025, with total funding falling to $904.6 million, representing a 27.2% quarterly decline and a 47.6% drop year-over-year.
Median deal sizes increased by 19% to $5 million, while pre-money valuations surged 41.7% to $29.9 million year-to-date, signaling a shift toward higher-cost, later-stage investments.
Early-stage deal activity has hit a historic low, now accounting for only 61.1% of transactions, while late-stage and venture-growth rounds have consolidated to represent nearly 40% of the market.

Market Analysis Investment Funding+1

PitchBook

Report8 pages

The Take-Two Diaspora: Why Alumni Win Big in Mobile, Not AAA

Former Take-Two senior executives founded 23 startups between 2020 and 2025, securing $1.2 billion in capital across 43 deals.
Dream Games, a prominent alumni-led studio, achieved a $2.5 billion exit in July 2025, highlighting the high valuation potential of these ventures.
Alumni-led firms significantly outperform industry benchmarks, with a 60% rate of raising a second funding round within one year compared to the 20% industry average.

Market Analysis Mobile Investment+2

InvestGame

Report23 pages

Swipe Before Type: India's Interactive Media Consumer Survey 2024–2025

Gaming dominates high-value consumer spending, capturing 70% of wallet share for transactions exceeding INR 1,000, while video and social media command 30% each at the INR 200–500 price point.
Mobile-first gaming remains the primary format, but 30% of users now engage via PC and 22% via consoles, with casual and midcore titles driving 8 hours of weekly engagement.
UPI is the near-universal payment method for digital content, accounting for 90% of all in-app purchases.

Market Analysis Player Demographics Player Behavior+2

Lumikai

Report9 pages

Beyond the Game: How Gamification is Becoming Mainstream

Gamified non-gaming apps have surpassed mobile games in net revenue, generating $21.2 billion in Q2 2025 compared to $19.8 billion for games.
Gamified apps are driving a 24% year-over-year growth in mobile consumer spending, while traditional mobile gaming revenue has stagnated.
EdTech, Fitness & Wellness, and Entertainment & Social account for $20.7 billion in transaction value, with EdTech dominating deal volume (43%) and exit activity (45%).

Market Analysis Monetization Mergers & Acquisitions+2

InvestGame

Report36 pages

Asia Pacific Market Report 2025: Creating Opportunities for Video Games in Asia

Southeast Asia is the region's fastest-growing mobile-centric market, currently valued at $14.8 billion and driven by a demographic of 680 million residents under the age of 30.
Japan remains a global cultural powerhouse, with iconic franchises generating $215 billion in worldwide influence and $178.8 million in IP-specific revenue.
Esports in Southeast Asia is a significant economic driver, with projected revenue between $350 million and $380 million.

Market Analysis Mobile Asia+2

GamesBeat

Report52 pages

Middle East & Africa Gaming Review 2025

The Middle East and Africa gaming market is projected to grow from $7.4 billion in 2024 to over $19.4 billion by 2033, representing an 11% CAGR driven by mobile-first adoption.
Investment is highly concentrated, with Israel leading at nearly $1 billion raised across 146 startups, followed by Turkey at $961 million and Nigeria at $371 million.
Turkey has established itself as a 'unicorn factory' through major deals, including Peak Games’ $1.8 billion acquisition and Dream Games’ $2.6 billion capital raise.

Market Analysis Market Forecast Esports+3

Lucidity Insights

Report90 pages

AI Eats the World

Hyperscaler capital expenditure is projected to reach $350 billion in 2025, nearly doubling 2024 levels as data-center investment outpaces office construction.
Silicon supply constraints at Nvidia and TSMC, combined with power and permitting limitations, represent the primary bottlenecks threatening to throttle AI growth.
Despite 800 million weekly active users, the paying-user base for AI models remains at approximately 5%, highlighting a significant gap in monetization.

Market Analysis AI Global+1

Benedict Evans

Report26 pages

Consumer Banking App Market and Advertising Trends 2025

Global consumer banking app downloads surpassed two billion by June 2025, with quarterly figures now exceeding half a billion.
Emerging markets are driving significant growth through apps like Nubank, Kotak Bank: 811, and BRImo, which facilitate branchless financial services.
Advertising strategies are highly localized, with YouTube capturing 63% of banking app impressions in Japan, while Facebook serves as the primary channel in South Korea and India.

Market Analysis Advertising Mobile+2

Sensor Tower

Report29 pages

Investing and Financial Management App Market and Advertising Trends 2025

Global downloads for investment and crypto trading apps rose 12% in 2025, reaching approximately five billion total downloads.
User demographics are heavily male-skewed, with crypto apps reaching over 90% male users and emerging markets like India and Vietnam reporting only 13–17% female participation.
Market preferences are geographically fragmented: U.S. and Japanese users favor established brokerages, while consumers in India and Southeast Asia prioritize local, mobile-centric platforms.

Market Analysis Market Forecast Advertising+2

Sensor Tower

Report24 pages

1H 2025 Amazon Retail Media: An Inside Look at How Brands Are Showing Up

Amazon Retail Media dominated the market in 1H 2025 with $618 million in ad spend, significantly outpacing Walmart ($236 million) and Chewy ($105 million).
Amazon’s advertiser base is nine times larger than Walmart’s, hosting 9,542 unique advertisers compared to Walmart’s 1,076.
Samsung, Unilever, and L’Oréal were the top spenders in 1H 2025, contributing $7.1 million, $5.7 million, and $5.3 million respectively.

Market Analysis Marketing Advertising+2

Sensor Tower

Report9 pages

The Future of Ad Monetization: Insights from Industry Leaders

Hybrid monetization models that combine rewarded ads with in-app purchases are essential for profitability, but misaligned user cohorts can result in revenue losses of up to 30%.
Ad monetization has evolved into a core gameplay component that requires real-time visibility into source performance and data-driven adaptivity to remain effective.
Ad moments should be designed as optional, rewarding side quests rather than punitive blockers to maintain player retention and engagement.

Monetization In-Game Advertising Advertising+2

Gamesforum

Report29 pages

State of Mobile 2025: Why Community Wins on Mobile

Reddit-acquired users demonstrate significantly higher lifetime value, with 41% higher Day-1 spend than other social platforms and 159% higher than digital media.
Reddit users exhibit superior long-term retention and engagement, spending 55% more time in-app on Day 1 and 103% more by Day 30 compared to other channels.
Global mobile in-app purchase revenue reached $150 billion in 2024, representing a 13% year-over-year increase, while total usage hit 4.2 trillion hours.

Market Analysis Mobile Marketing+2

Report9 pages

Where the UGC Dollars Flow: Mapping $9B Investments in Creator Economy

The UGC gaming sector attracted $9 billion in total investment between 2020 and 2025, with $8.9 billion concentrated in late-stage and corporate deals.
Strategic investment from industry incumbents is a primary driver, highlighted by Sony/Kirkbi’s $2 billion commitment in 2022 and Disney’s $1.5 billion investment in 2024.
Creator monetization is scaling rapidly, with Roblox and Fortnite collectively disbursing approximately $1.5 billion to developers in 2024 and reporting a 38% quarterly earnings increase between Q2 and Q3 2023.

Market Analysis UGC Investment+3

InvestGame

Report30 pages

Gaming in Africa 2024

The African gaming market is overwhelmingly mobile-centric, with 92% of users playing on phones and Android devices accounting for 92% of all downloads.
Monetization is driven by microtransactions, utilized by 63% of players, with Kenya serving as a key market where mobile money accounts for over 60% of payment methods.
Player engagement is high, as 78% of respondents played within the last day and one-third of gamers spend three or more hours per session.

Market Analysis Player Demographics Player Behavior+2

GeoPoll

Report11 pages

Game Data: Building vs Buying

Building an in-house data pipeline for a studio with 5 million MAU costs approximately $50,000 per month, compared to $5,900 per month for a third-party solution like GameAnalytics’ PipelineIQ Pro.
Human capital is the primary cost driver for both approaches, accounting for 89% of the budget for in-house builds and 78% for vendor-managed pipelines.
Third-party solutions offer significantly faster deployment timelines, ranging from hours to days, whereas custom in-house pipelines typically require months to implement.

Game Development Game Publishing Market Analysis+1

InvestGame

Presentation89 pages

Capital Markets Event 2025: Coffee Stain Group

Coffee Stain Group maintains strong financial health with a 34% net-sales CAGR to SEK 1.2 bn, a 44% cash EBIT margin, and 120% cash conversion.
The company holds SEK 472 m in cash reserves with zero external debt, providing significant flexibility for future M&A and capital allocation.
Ninety percent of net sales are generated by a core portfolio of flagship titles—Goat Simulator, Deep Rock Galactic, and Satisfactory—which consistently maintain review scores above 96%.

Investment Market Analysis Sweden+3

Coffee Stain Group AB

Report12 pages

The Rise and Reset of Sweden's $19B Gaming Capital Machine

Sweden’s gaming sector has matured into a $19 billion ecosystem comprising 1,100 companies, with Swedish developers producing five of Steam’s global top-10 bestsellers in 2024–25.
Swedish studios contribute approximately 20% of Steam’s projected 2025 gross revenue, cementing the country's status as a dominant global gaming hub.
M&A activity is highly concentrated, with three major deals—King ($5.9 billion), Mojang ($2.5 billion), and ESL ($1.05 billion)—accounting for 93% of the total transaction value.

Market Analysis Investment Funding+3

InvestGame

Report5 pages

East vs. West: Monetization Trends

Eastern mobile gamers demonstrate a significantly higher propensity for large transactions, with 76% of purchases exceeding $10 compared to only 42% in Western markets.
Western mobile gamers are more likely to make small-scale purchases, with 8% of spenders in the West opting for transactions under $5, contrasted with 30% in the East.
Monetization strategies in the West should prioritize value-based bundles, as these resonate more effectively with the purchasing preferences of Western players.

Market Analysis Player Behavior Monetization+5

Mistplay