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Report
CESA Game Industry Report 2024
**CESA Game Industry Report 2024 – Executive Summary (English)** --- ### 1. Publication Details | Item | Information | |------|--------------| | **Title** | CESA ゲーム産業レポート 2024 (CESA Game Industry Report 2024) | | **Publisher** | 一般社団法人コンピュータエンターテインメント協会 (Computer Entertainment Supplier’s Association, CESA) | | **Release date** | 20 December 2024 (Friday) | | **Price** | ¥55,000 (incl. tax) – both printed book and PDF/CD‑ROM versions | | **Format** | A4, 360 pages | | **ISBN / Catalog** | CESAJ‑LV‑ (internal code) | | **Production partner** | 株式会社角川アスキー総合研究所 (Kadokawa ASCII Research Institute) | | **Official page** | <https://f-ism.net/report/cesa2024.html> | | **Contact** | [email protected] | > **Citation note** – When quoting any data from the report, cite it as “CESA ゲーム産業レポート 2024”. --- ### 2. Report Structure | Chapter | Focus | |---------|-------| | **Chapter 1 – Front‑matter (Topics, Interviews, Contributions)** | Interviews with industry veterans (久夛良木健, 岡村秀樹) reflecting on 30 years of PlayStation & Sega Saturn; other key‑person case studies. | | **Chapter 2 – Market & Industry Trends (Domestic & Global)** | Macro‑level market size, platform breakdown, development costs, employment, cross‑media context. | | **Chapter 3 – User Trends** | Player demographics, platform usage, esports, multi‑platform activity. | | **Chapter 4 – CESA Activities & Member Initiatives** | Overview of CESA‑hosted events (Tokyo Game Show, CEDEC) and member‑company projects. | --- ### 3. Key Findings #### 3.1 Global Game‑Content Market * **Size (2020‑2024)** – Approximately **¥30 trillion** in 2024, nearly **double** the 2020 level (¥20 trillion). * **Growth drivers** – Strong yen‑depreciation effect post‑2022, continued expansion of mobile gaming, and rising PC‑gaming share (thanks to Steam). * **Platform share (2024)** – * **Mobile**: dominant share (≈ 60 % of global revenue). * **Console**: ~ 20 % of revenue. * **PC**: ~ 20 % (growing steadily). #### 3.2 Japan’s Content Industry & Game Share * **Total overseas export of Japanese content**: **¥4.7 trillion** (on par with semiconductor & steel sectors). * **Games’ contribution**: **≈ 60 %** of that export value → games are the primary driver of foreign‑exchange earnings within the broader content sector. #### 3.3 Domestic Game‑Industry Employment & Compensation * **Total industry employment**: **≈ 200,000** workers (including peripheral sectors). * **Average annual salary**: **¥7.08 million** – markedly higher than the average across
一般社団法人コンピュータエンターテインメント協会 (Computer Entertainment Supplier’s Association)Dec 2024
Report
Gaming CEO Survey: 2024 in Review
Industry leadership maintains a cautiously optimistic outlook for 2025, with 98% of executives expecting consumer spending to either increase or remain stable. Growth expectations are strongest in the mobile sector, where 41% of leaders anticipate expansion in in-app purchases and 31% expect growth in advertising revenue. While the PC segment remains relatively healthy with a 33% growth projection, the console market appears more stagnant, as 70% of respondents forecast stable performance and only 15% predict growth. This outlook is tempered by concerns regarding content saturation and a challenging user acquisition environment, which are cited as the primary hurdles facing the industry. Operational strategies for the coming year signal a shift toward expansion and increased investment. A majority of companies plan to initiate more game development projects in 2025 compared to the previous year, supported by higher or stable budgets and increased marketing spend. Talent acquisition remains a priority, particularly in game development and engineering roles. Furthermore, the mergers and acquisitions landscape is expected to intensify, with 71% of executives anticipating more opportunities in 2025 and none predicting a decrease in activity. Artificial intelligence has reached a significant level of penetration within the sector, with 84% of companies reporting either limited implementation or advanced integration across multiple functions. Executives identify art, game design, and engineering as the areas where AI will provide the most significant value. These findings, compiled by a leading global investment bank specializing in gaming, reflect a sector transitioning from a period of consolidation toward a renewed focus on production, technological integration, and strategic deal-making.
Aream & CoJan 2025
Report
Gaming 2025 (Epyllion)
The global video game industry has transitioned from a decade of rapid expansion into a period of contraction and market maturation. Following the 2011–2021 growth wave, the sector now faces a "zero-sum" environment characterized by stagnant player spending, plummeting stock values, and a collapse in venture capital. This downturn has triggered an unprecedented wave of studio closures and mass layoffs as publishers move away from risky new ventures to focus on aggressive multiplatform strategies for established franchises. While the industry maintains a higher net headcount than in 2022, the current climate is defined by an oversupply of content competing for limited consumer hours, with the top ten titles capturing 60% of all sales. Market dominance is increasingly concentrated in "Black Hole" titles and User-Generated Content (UGC) platforms like Roblox and Fortnite. These ecosystems leverage deep social integration and digital entitlements to create a "lock-in" effect that makes it difficult for new live-service titles to gain traction. While the PC ecosystem is gaining momentum over traditional consoles due to its larger libraries and native social tools like Discord, the handheld market is poised for a shift with the impending launch of the "Switch 2" and Valve’s expansion of SteamOS. Furthermore, the rise of high-quality AAA titles from China and localized media in emerging markets is successfully challenging Western dominance by prioritizing domestic cultural themes and lower hardware specifications. Future growth is expected to be driven by technological innovation and regulatory shifts rather than traditional software sales. Generative AI is being deployed to create autonomous virtual agents and lower development costs, while major publishers are aggressively pursuing programmatic in-game advertising to offset decades of price deflation. Simultaneously, the deregulation of mobile app stores is expected to improve developer margins by 10–20%, enabling new cloud-native experiences and third-party storefronts. By 2030, nearly one billion mobile devices will be capable of running high-fidelity console-spec games, positioning emerging regional markets as the primary engine for the industry’s next economic cycle.
EpyllionJan 2025
Report
Games 2025: The Industry Quest for Growth
The global games market reached a record $199.4 billion in 2024, cementing its status as the preeminent force in the entertainment sector. Despite this scale, the industry faces a period of moderated growth, with projections for 2025 hovering at approximately 1%. This deceleration stems from a combination of high-profile release delays, such as the postponement of major titles, and a tightening early-stage funding environment. To navigate this landscape, firms are shifting their focus from aggressive expansion toward operational efficiency, lean development cycles, and the optimization of existing intellectual property. Strategic growth in 2025 will rely heavily on geographic diversification and demographic expansion. Emerging markets in the Middle East and Southeast Asia represent significant frontiers, while developers are increasingly targeting underserved cohorts, including older gamers and young adult females. Furthermore, the industry is leveraging user-generated content platforms like Roblox to maintain engagement among younger audiences. Hardware cycles, particularly the anticipated launch of the Nintendo Switch 2, remain a critical catalyst for consumer spending, providing a necessary boost to the broader market ecosystem. To combat the dual pressures of escalating AAA development costs and fragmented consumer attention, publishers are adopting more conservative financial models. This includes a heavy reliance on remakes, remasters, and multi-platform porting to extract maximum value from established assets. Simultaneously, companies are pursuing margin expansion through diversified monetization strategies, such as hybrid mobile models and direct-to-consumer web shops that bypass traditional app store fees. By transitioning toward holistic franchise management that spans licensing, subscription services, and cross-media integration, the industry aims to stabilize revenue streams and ensure long-term sustainability in an increasingly competitive global environment.
Ampere AnalysisJan 2025