War Robots
GameBy MY.GAMES
Documents about War Robots
My.Games' $50m a year benchmark for new forever franchises
My.Games maintains a robust portfolio of over 40 live titles by balancing the long-term management of established franchises like War Robots and Rush Royale with a rigorous, data-driven approach to new product development.
- My.Games sets a $50 million annual revenue benchmark as the minimum threshold for any new game development project.
- The company maintains a portfolio of over 40 live titles, including War Robots and Rush Royale, with War Robots recently achieving its best performance in nearly 20 years of operation.
- My.Games has transitioned to a centralized R&D process that utilizes small teams, rapid prototyping, and shared success criteria to validate market potential before committing to full-scale investment.
Steel Hunters vs. War Robots: When UE5 Makes You Feel… Generic?
The current landscape of the mech-shooter genre is defined by intense competition and a struggle for market share, as evidenced by the simultaneous emergence of titles like Steel Hunters and War Robots Frontiers.
- The mech-shooter market is stagnant, meaning new titles like Steel Hunters and War Robots Frontiers must cannibalize existing player bases rather than expand the total audience.
- PC remains the dominant platform for the mech-shooter genre, requiring developers to prioritize PC-first optimization to achieve market success.
- Widespread adoption of Unreal Engine 5 is contributing to a 'generic' aesthetic and standardized ballistics, making it increasingly difficult for new games to establish a distinct visual or mechanical identity.
How to Build a Cross-Platform Franchise with Sola Saulenko, CMO of Pixonic
The evolution of the War Robots intellectual property from a mobile-exclusive title into a multi-platform franchise demonstrates the necessity of balancing creative intuition with rigorous, data-driven operations.
- Expanding a mobile IP to PC and console requires specialized marketing units and a shift away from traditional app store reliance, as these platforms operate under distinct user acquisition funnels and trust-building requirements.
- Successful cross-platform growth relies on a symbiotic integration of product, marketing, and analytics teams to ensure game mechanics and creative strategies remain aligned with player expectations.
- Prioritizing high-quality, actionable data from primary markets like the United States is more effective for franchise development than relying on traditional soft-launch models.
MY.GAMES’ Anton Gorodetsky On Brokering Mutually Beneficial Business Relationships
The global gaming landscape requires a sophisticated balance between centralized strategy and localized execution.
- The gaming industry is experiencing a significant capital market contraction, with 2023 deal values falling substantially below 2021 levels, necessitating a shift toward internal marketing ecosystems and proprietary analytics.
- Strategic influencer partnerships can drive measurable growth, as evidenced by the collaboration between Rush Royale and Jake Paul, which resulted in a 20% increase in daily active users and reached 6 million monthly active users.
- Modern game lifecycle optimization should prioritize brand loyalty and the long-term expansion of existing intellectual properties over aggressive, short-term user acquisition strategies.
Shared Values: What it Means to Have a Strategic Investment Partner on Board
MY.GAMES Venture Capital (MGVC) functions as a strategic investment arm within the broader MY.GAMES ecosystem, focusing on fostering growth for independent game development studios.
- Strategic partnerships that combine creative independence with centralized infrastructure allow studios to scale more efficiently than fully independent operations.
- MY.GAMES Venture Capital (MGVC) utilizes proprietary tools like MyUA to provide high-accuracy ROI predictions and granular performance metrics for user acquisition.
- The efficacy of the MGVC model is evidenced by the title War Robots, which saw a fourfold revenue increase within one year following the application of the firm's marketing and live-operations expertise.
Unity Mobile Business: 5 things Pixonic does to retain users in War Robots
The mobile game War Robots, a cooperative PvP title with over 100 million installs and 1.5 million daily active users, utilizes a data-driven approach to optimize player retention.
- Pixonic increased War Robots' monthly revenue by 10% by implementing non-intrusive video ads that allow players to replenish ad-watch pools and double post-combat rewards.
- The introduction of timer-based 'Supply Drops' successfully increased Day 1 retention by 3% and Day 7 retention by 1% by encouraging more frequent, short-session engagement.
- Implementing a 'Battle Rewards' progression system based on skill-based achievements increased Day 1 retention by 2% and fostered higher levels of competitive play.
How Pixonic grew revenues for Walking War Robots from $0 to $1M a month
Pixonic’s strategy for scaling the mobile MMO shooter War Robots from zero to one million dollars in monthly revenue centers on a rigorous, data-driven approach to game development and financial management.
- Pixonic scaled War Robots to $1M in monthly revenue by utilizing factoring to bridge the gap between app store payment cycles and the need for rapid reinvestment in marketing and development.
- The company prioritized early-stage engagement metrics, specifically first-hour and first-day retention rates, over high-level content updates to validate product quality.
- A low-resource, small-scale experiment in the Japanese market successfully scaled to represent 20 percent of the game's total revenue.
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