Stumble Guys: Player Count, Revenue & Downloads

Key insights

7 slides

Game overview

Stumble Guys is a significant player in the mobile gaming market.

The game evolved from an indie project into a global phenomenon after its 2022 acquisition. It adapted the battle royale obstacle-course format for mobile devices.

Revenue overview

Stumble Guys has generated $168 million in lifetime mobile revenue.

The game's financial performance peaked in 2022, generating over $70 million in annual revenue. This peak followed its acquisition by Scopely.

Revenue Milestone. The game has generated $168 million in lifetime mobile revenue, with a peak performance of $72 million in 2022 following its acquisition by Scopely from original developer Kitka Games.

$168 million

Total lifetime mobile revenue

Annual revenue in 2022: $72 million

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Summary

Stumble Guys has established itself as a significant player in the mobile gaming market, evolving from a small indie project by Finnish studio Kitka Games into a global phenomenon following its 2022 acquisition by Scopely. The game’s primary thesis centers on the success of accessible, chaotic, and short-form multiplayer party gameplay. By successfully adapting the battle royale obstacle-course format for mobile devices, the title achieved massive scale, demonstrating that timing and platform accessibility can be as critical to success as original game design.

Key performance metrics highlight the game's substantial reach, with over 600 million total mobile downloads. Current engagement remains robust, featuring approximately 38 million monthly active users and 3.6 million daily active users. This retention is supported by a strong daily-to-monthly player ratio, which the analysis attributes to consistent live operations, frequent content updates, and a cross-platform strategy that bridges mobile and PC environments.

Financial performance peaked in 2022, when the game generated over $70 million in annual revenue following its acquisition. Total lifetime mobile revenue stands at approximately $168 million. However, recent data indicates a cooling trend in monetization, with annual revenue declining from its 2022 peak to $23 million in 2024 and $9 million in the first part of 2025. While the player base remains large and active, the primary challenge for the title moving forward is stabilizing long-term monetization. The analysis relies on industry data from AppMagic to provide these insights into the game's lifecycle, market position, and ongoing popularity within the competitive mobile landscape.