Harry Potter: Magic Awakened
Game
26 documents in the library are about Harry Potter: Magic Awakened, from writers such as GameRefinery, Game World Observer and Netmarble. Each has a summary and key insights with the page they come from.
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Key figures from the reports
The mobile game 'Harry Potter: Magic Awakened' is underperforming in Western markets compared to its success in Asia, with revenue for the Western version dropping to approximately $80k–$133k per month.
Two & a Half Gamers, 2024 · Meta Aggregated Event Measurement, Harry Potter flop in the West, Admon apocalypse tests (#73), p. 34
The global launch of Harry Potter: Magic Awakened in June 2023 generated over 3.7 million downloads and approximately $2.33 million in in-app purchase revenue during its first week.
NetEase, 2023 · NetEase Q2 2023 Financial Results
Documents about Harry Potter: Magic Awakened
Harry Potter: Hogwarts Mystery Hits $500 Million in Revenue
"Harry Potter: Hogwarts Mystery" has achieved over $500 million in global player spending since its launch in April 2018, establishing itself as the highest-grossing mobile game based on the Harry Potter intellectual property.
- Jam City’s mobile game 'Harry Potter: Hogwarts Mystery' has surpassed $500 million in lifetime global player spending since its launch in April 2018.
- The title remains the highest-grossing mobile game based on the Harry Potter intellectual property, outperforming competitors such as 'Harry Potter: Magic Awakened' and 'Harry Potter: Puzzles & Spells'.
- The United States is the primary market for the game, accounting for over 50% of total revenue and leading in total downloads, followed by Germany, the UK, and France.
Meta Aggregated Event Measurement, Harry Potter flop in the West, Admon apocalypse tests (#73)
The digital advertising landscape is undergoing a significant contraction as Google Ad Manager prepares to remove AdX demand for resellers on October 31.
- Google’s upcoming removal of Google Ad Manager reseller demand and the transition to bidding on October 31st is expected to cause a 5% to 12% revenue decline for publishers.
- Meta’s new Aggregated Event Measurement tool is causing significant implementation challenges and confusion, with some practitioners reporting that it conflicts with existing SKAdNetwork measurement.
- Meta is increasingly pushing for the integration of its own SDK to replace or bypass Mobile Measurement Partners (MMPs), raising concerns regarding data impartiality and reliance on Meta's internal statistical modeling.
Take-Two Interactive Investor Presentation: February 2024
This February 2024 investor presentation from Take-Two Interactive Software, Inc.
- Take-Two reports FY2023 net bookings of $5,284 million, a figure it notes reflects its combination with Zynga, with mobile making up 47% of the total.
- The company says it believes it can deliver over $500 million of annual Net Bookings opportunities over time from the Zynga combination.
- Take-Two states it is on track to deliver over $100 million of annual cost synergies within the first two years post-close.
Monetizing Magic: Insights from Harry Potter: Magic Awakened
This Udonis blog post, written by Andrea Knezovic and dated March 25, 2024, analyses the mobile game Harry Potter: Magic Awakened. It is published by NetEase and Warner Bros., under the license of Portkey Games.
- Harry Potter: Magic Awakened combines real-time strategy, RPG and the collectible card battler sub-genre.
- The game had over 13 million downloads in the Asian market and more than 4 million following its global release.
- Player spending surpassed 300 million in Asia and almost 10 million globally, according to the article.
Marvel Snap Generates Over $116 Million on Mobile in Its First Year: US Leading in Revenue and Downloads
Marvel Snap generated over $116.7 million in mobile in-app purchase revenue during its first year, from October 18, 2022, to October 18, 2023.
- Marvel Snap generated $116.7 million in global in-app purchase revenue during its first year, making it the highest-grossing mobile collectible card game of 2023.
- The United States is the primary market for the title, contributing 60.8% of total revenue and 23.4% of its 23.7 million lifetime downloads.
- Revenue distribution favors iOS at 57% of earnings, while Android dominates user acquisition with 69% of total downloads.
Mobile Harry Potter Games: Dissecting 3 Unique IP Interpretations
This analysis dissects three prominent mobile Harry Potter games: Harry Potter: Hogwarts Mystery, Harry Potter: Puzzles & Spells, and Harry Potter: Magic Awakened, examining their unique interpretations of the IP, core mechanics, and monetization strategies.
- The Harry Potter IP does not guarantee success, as evidenced by the failure of Niantic’s AR title, Harry Potter: Wizards Unite, proving that gameplay mechanics must effectively embody the franchise's spirit.
- Harry Potter: Magic Awakened, developed by NetEase, has gained significant global momentum following its success in the Asian market, challenging the long-standing dominance of Hogwarts Mystery.
- Magic Awakened distinguishes itself through a hybrid genre approach, combining real-time strategy, RPG elements, and collectible card battler mechanics with a unique storybook visual style.
NetEase Q2 2023 Financial Results
NetEase reported strong financial performance for the second quarter of 2023, ending June 30, with significant growth driven by its gaming division.
- NetEase reported total Q2 2023 revenue of $3.3 billion, a 3.7% year-over-year increase, with net income reaching $1.1 billion.
- The gaming division remains the primary revenue driver, contributing $2.6 billion, which represents a 3.6% year-over-year growth.
- Online games account for 91.7% of the gaming segment's revenue, with mobile titles making up 73.6% of that specific category.
Analyst Bulletin: Mobile Game Market Review July 2023
This analyst bulletin provides a review of the mobile game market in July 2023, focusing on significant updates, new releases, and market trends across the US, Japan, and China.
- July 2023 saw major updates in mobile gaming, including new gameplay mechanics, monetization options, and IP collaborations, with Pokémon Sleep notably impacting player engagement.
- Diablo Immortal's new Blood Knight character class led to a 400% increase in daily iOS downloads, though it didn't result in a revenue spike as the class was not monetized.
- Monopoly GO!'s first cooperative event, Baking Partners (July 4-9), doubled daily iOS revenue around its launch, maintaining momentum afterward.
Mobile Game Market Review: June 2023
This report provides an overview of the mobile game market in June 2023, focusing on key trends, game updates, and new entrants across the US, China, and Japan.
- Diablo Immortal experienced a revenue and download spike of over 500% on iOS in the US during June, driven by its one-year anniversary and a cross-promotion with the launch of Diablo 4.
- Dragon Ball Legends saw a 500% daily revenue increase on iOS following its five-year anniversary event, which utilized a mix of new gacha characters and the return of popular legacy content.
- Harry Potter: Magic Awakened successfully expanded to the US and Japan in late June, securing a top-three position in US download charts while maintaining a high-grossing trajectory.
Harry Potter: Magic Awakened Generates $2.3 Million, with Japan and US Driving IAP Revenue
The global version of Harry Potter: Magic Awakened, a mobile card game, generated $2.33 million in in-app purchase (IAP) revenue across iOS and Android platforms during its first seven days, from June 27 to July 3.
- Harry Potter: Magic Awakened generated $2.33 million in global in-app purchase (IAP) revenue during its first week of release from June 27 to July 3, 2023.
- Japan and the United States were the primary revenue drivers, contributing 41.6% and 25.5% of total IAP earnings, respectively.
- The game recorded over 3.75 million downloads in its first week, with the United States leading in installs at 17.4% and Japan following at 15.3%.
Analyst Bulletin: Mobile Game Market Review March 2023
This analyst bulletin provides a review of the mobile game market for March 2023, focusing on significant updates to established titles and notable new entrants across the US, China, and Japan.
- PUBG Mobile launched a beta for 'World of Wonder,' a new creative mode allowing user-generated content and custom PvP games to celebrate its fifth anniversary.
- Lingxi Games solidified its position in the Chinese 4X strategy market by launching 'Three Kingdoms Warchess,' which reached the top 10 grossing, joining their existing hit 'Three Kingdoms Tactics.'
- Goddess of Victory: NIKKE reached #3 on the Japanese top-grossing chart following a successful dog-themed event titled 'Bow Wow Paradise.'
Analyst Bulletin: Mobile Game Market Review February 2023
This analyst bulletin provides a review of the mobile game market in February 2023, focusing on significant updates and trends across the US, China, and Japanese markets.
- Umamusume Pretty Derby reached the top of the Japanese charts in February 2023 following a 2nd-anniversary update that introduced the 'Grand Masters' training scenario and new strategic mechanics.
- Marvel Snap saw daily revenue spike by nearly 600% in February 2023, driven by the launch of its 'Into the Quantum Realm' season and the introduction of a new PvP Battle Mode.
- Mobile Legends: Bang Bang achieved its highest-ever grossing rank in the US market following a collaboration event with the Jujutsu Kaisen anime series that featured a task-based reward ladder and limited-time gacha.
Companies behind it
NetEasepublisher, developer460
Zyngapublisher718- Nianticdeveloper302
Metapublisher890
Warner Bros. Gamespublisher71- Portkey Gamesdeveloper, publisher3
Tencent Holdingspublisher1,463
As the documents state it.